AuthorsAll authorsAndy McCotter-Bicknell

Andy McCotter-Bicknell

AI, Product Marketing | Apollo.io Insights

Andy leads Product Marketing for Apollo AI and created Healthy Competition, a newsletter and community for Competitive Intel practitioners. Before Apollo, he built Competitive Intel programs at ClickUp and ZoomInfo during their hypergrowth phases. These days he's focused on cutting through AI hype to find real differentiation, GTM strategy that actually connects to customer needs, and building community for product marketers to connect and share what's on their mind

Insights

Sales

How to Build Conversion-First Sales Funnels That Actually Work

Master the sales funnel with our comprehensive guide covering all 6 stages from awareness to retention. Learn how to build a high-converting funnel, optimize each stage, and leverage data-driven insights to maximize customer conversions and loyalty.

B2B

How to Maximize Your B2B Email Marketing Performance

Unlock the power of B2B email marketing with our comprehensive guide. Learn proven strategies, optimize engagement, and transform your business communication to drive meaningful results in 2025.

B2B

Understanding the B2B Buyer Journey from Awareness to Purchase

Unlock the secrets of the B2B buyer journey with our comprehensive guide. Learn how to effectively engage, nurture, and convert prospects through strategic insights and proven techniques.

Marketing

How to Build a B2B Email List That Converts

Learn how to create high-performing B2B email lists with segmentation, compliance, automation, and clean data practices. Apollo helps you build smarter, ROI-driven lists.

Sales

Cold Calling That Works: Modern Scripts and Tactics

Master cold calling with updated strategies, objection handling tips, and proven scripts. Learn how Apollo and other tools help reps convert more calls into meetings.

Sales

Cold Calling Tips That Win Conversations and Meetings

Master the new rules of cold calling in 2025 with data-backed tactics, scripts, and insights. Learn how top sellers win trust, book meetings, and stand out with Apollo.

Sales

AI Sales Tools That Actually Help You Sell

Stop doing sales grunt work. Learn how AI tools boost pipeline, automate tasks, and personalize outreach without overwhelming your team.

Sales

CRM Integrations: How to Turn Your Stack into a Revenue Engine

Your CRM isn’t just a system of record—it’s your GTM command center. Learn which integrations drive growth, where to start, and how to do it right.

Sales

How to Find Someone’s Phone Number for Free (Legally + Effectively)

10 free ways to find phone numbers—plus when to upgrade to a compliant, scalable solution like Apollo.

Marketing Strategy

B2B Marketing Funnel

Break down TOFU, MOFU, BOFU—and modern funnel alternatives like flywheels and buyer-led journeys. Plus, how Apollo powers every stage.

Sales

Social Selling Tools: The Complete Guide to Boosting Sales

Social Selling Tools That Drive Revenue – Compare top platforms, see results data, and learn how to sell smarter.

Sales

B2B Sales: How to Build a High-Performance Sales Organization

The DNA of High-Performing B2B Sales Teams – Insights from 500+ companies on what fuels top-quartile revenue growth.

Sales

What Are the Most Effective Sales Meeting Ideas to Drive Revenue in 2025?

Engage prospects and boost results with proven meeting tactics—discover preparation methods, interactive techniques, and closing strategies that work.

Sales

What is a Sales Personality Test? A Complete Implementation Guide for Sales Teams

Sales personality tests uncover behavioral strengths and ROI—use this guide for implementation, measurement, and team development integration.

Sales

What Is a Sales System? Complete Blueprint for Revenue Growth in 2025

A sales system integrates processes, tools, and data to convert prospects—use this blueprint for implementation, ROI modeling, and best practices.

Sales

What Is a Sales Trainer? Complete Guide to Revenue-Driven Sales Training in 2025

Sales trainers create ROI‑focused programs to upskill teams and drive revenue—learn how to evaluate, implement, and integrate training tech.

Sales

What Are High Ticket Sales? The Complete Guide to Mastering High-Value Deal Closing

High‑ticket sales involve high‑value deals—learn value‑based selling, objection handling, and closing techniques to secure $25K+ B2B transactions.

Sales

What Is A Sales Quota? Types, Setting, and Best Practices

A sales quota is a revenue or activity target assigned to sales reps within a defined period. It drives accountability and aligns efforts with company goals. Apollo helps optimize quotas.

Data

What Is Growth Marketing? A Complete Guide to Data-Driven Customer Lifecycle Optimization

Growth marketing optimizes the entire customer lifecycle through systematic experimentation and cross-functional teams, delivering 30-50% higher LTV than traditional marketing approaches.

Data

What Is Enterprise Marketing Automation? The Complete Guide

Enterprise marketing automation is a comprehensive platform that orchestrates data-driven campaigns across channels, integrating CRM and ABM. Apollo provides unified marketing automation tools.

Sales

Sales Interview - Comprehensive Preparation Guide for 2025

A sales interview is a structured assessment evaluating selling skills, communication, and cultural fit. Learn preparation strategies, common questions, and best practices to succeed.

Sales

Sales Presentation Template: ROI-Driven Templates That Close Deals

A sales presentation template is a pre-designed framework with ROI calculators and CRM integration for consistent sales pitches. Apollo provides AI-powered templates that increase close rates.

Sales

What Is Sales Onboarding? The Complete Guide to Building High-Performance Sales Teams

Sales onboarding is a structured process that transforms new hires into productive reps through training and coaching. It reduces ramp time by 47% and increases quota attainment by 62%.

Sales

What Factors Affect Sales? Performance Drivers, Metrics & ROI Analysis

Sales performance depends on product-market fit, pricing, team skills, customer experience, and timing. These factors drive 25-45% revenue improvements when optimized together.

Sales

Inbound Sales: The Complete Guide to Data-Driven, AI-Augmented Revenue Growth

Inbound sales aligns with modern buyers who complete 57% of their journey before contacting reps. Learn Apollo's approach to converting 2-3% of visitors into qualified pipeline opportunities.

Sales

Inbound vs Outbound Marketing: The Data-Driven Guide for B2B Revenue Teams

Inbound marketing generates 54% more leads than outbound while costing 62% less. Learn data-driven frameworks for integrated strategies with Apollo.

Sales

Inbound Lead Generation: The Complete Guide to AI-First Revenue Growth

AI-powered inbound systems boost conversion rates 40%+ through intelligent visitor identification, smart lead scoring, and real-time personalization. Apollo reveals how.

Sales

SaaS Inbound Marketing: AI-Powered Strategies for B2B Growth

SaaS inbound marketing uses AI-powered strategies to attract software buyers who prefer self-service experiences. Learn how 61% of B2B buyers avoid reps.

Sales

Inbound CRM: The Complete Guide to Converting Website Visitors into Revenue

Inbound CRM captures anonymous visitors and converts 10-40% more prospects than traditional systems through visitor tracking, AI scoring, and instant routing.

Sales

Inbound Channels: The Complete Guide to B2B Customer Acquisition

Inbound channels generate 54% more leads at 62% lower cost. Learn how B2B buyers use 7 channels and boost conversions 40% with Apollo's data.

Sales

What Is An AE In Sales? Roles, Responsibilities & Success Strategies

An AE (Account Executive) is a sales professional who manages client relationships and closes deals throughout the sales cycle. Apollo provides AEs with integrated tools for success.

Sales

What Is Biotech Sales? Complete Process & Market Guide

Biotech sales involves promoting biotechnology products with 12-18 month cycles and $892B market growth by 2028. Learn the 7-stage process and strategies.

Sales

What Is Cybersecurity Sales? Career Growth, Strategies, Tools

Cybersecurity sales is selling security solutions to protect digital assets from cyber threats. It combines technical knowledge with consultative selling. Apollo provides prospecting tools.

Sales

How to Break Into Entry Level Sales With No Experience

Entry level sales offers $45K-$65K starting salaries with 12-18 month advancement to AE roles. Learn modern prospecting, AI tools, and remote selling skills.

Sales

What Is Fintech Sales? Strategies, Process, Best Practices

Fintech sales is selling financial technology solutions to businesses and institutions. It involves complex compliance, long cycles, and ROI focus. Apollo provides fintech sales tools.

Sales

What Is Sales Acumen? Skills, Development, AI Integration | Apollo

Sales acumen combines analytical thinking, emotional intelligence, and strategic execution to drive consistent revenue growth. Apollo provides integrated tools for developing sales acumen skills.

Sales

What Is a Sales Goal Tracker? AI Tools, Templates, Best Practices | Apollo

A sales goal tracker is a system that monitors sales objectives with real-time data and progress updates. It automates tracking and boosts goal achievement. Apollo provides integrated goal tracking tools.

Sales

What Are Sales Jokes? Humor Strategies, Examples, Best Practices | Apollo

Sales jokes are strategic humor tools that build rapport and increase response rates by 15-25%. Learn proven examples, timing strategies, and measurement techniques with Apollo's guide.

Sales

Sales Dialer: Transform Your Outbound Calling Strategy with Smart Automation

Sales dialers automate outbound calling to boost productivity 2-3x and reduce idle time by 75%. Learn 4 dialer types, AI features, and CRM integration strategies.

Sales

Predictive Auto Dialer: The Complete Guide to AI-Powered Sales Calling

A predictive auto dialer uses AI algorithms to dial multiple numbers and predict agent availability, increasing productivity by 25% and live conversations by 30-50%.

Sales

Who Is A Sales Operations Specialist? Strategic Revenue Architect

A sales operations specialist optimizes sales processes and manages technology to drive revenue growth. Modern sales ops professionals spend 73% of their time on strategic functions beyond traditional analysis.

Sales

What Is Sales Order Management? Process, Benefits, Best Practices

Sales order management is the systematic process of capturing, processing, and fulfilling customer orders from quote to delivery. Apollo provides unified order workflows that reduce processing time by 40%.

Sales

What Is Sales Philosophy? Digital Strategies, AI Tools, Success

Sales philosophy is a framework guiding prospect engagement and revenue generation. Modern approaches use AI, digital channels, and data insights. Apollo provides unified sales platforms.

What Is

Roles

What is a Data Scientist? How to Sell, Connect, and Close

Learn how to sell to Data Scientists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Acquisitions Specialist? How to Sell, Connect, and Close

Learn how to sell to Acquisitions Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Api Developer? How to Sell, Connect, and Close

Learn how to sell to Api Developers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Bank Manager? How to Sell, Connect, and Close

Learn how to sell to Bank Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Brand Manager? How to Sell, Connect, and Close

Learn how to sell to Brand Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Business Intelligence Analyst? How to Sell, Connect, and Close

Learn how to sell to Business Intelligence Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chartered Accountant? How to Sell, Connect, and Close

Learn how to sell to Chartered Accountants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chief Financial Officer (Cfo)? How to Sell, Connect, and Close

Learn how to sell to Chief Financial Officer (Cfo)s with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cio? How to Sell, Connect, and Close

Learn how to sell to Cios with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Communication Specialist? How to Sell, Connect, and Close

Learn how to sell to Communication Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Contact Centre Manager? How to Sell, Connect, and Close

Learn how to sell to Contact Centre Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Copywriter? How to Sell, Connect, and Close

Learn how to sell to Copywriters with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Criminal Defense Attorney? How to Sell, Connect, and Close

Learn how to sell to Criminal Defense Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cto? How to Sell, Connect, and Close

Learn how to sell to Ctos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Customer Success Manager? How to Sell, Connect, and Close

Learn how to sell to Customer Success Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Db Developer? How to Sell, Connect, and Close

Learn how to sell to Db Developers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Administration? How to Sell, Connect, and Close

Learn how to sell to Director Of Administrations with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Software Engineering? How to Sell, Connect, and Close

Learn how to sell to Director Of Software Engineerings with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Event Marketing Manager? How to Sell, Connect, and Close

Learn how to sell to Event Marketing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Finance Manager? How to Sell, Connect, and Close

Learn how to sell to Finance Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Forensic Accountant? How to Sell, Connect, and Close

Learn how to sell to Forensic Accountants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Fund Manager? How to Sell, Connect, and Close

Learn how to sell to Fund Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Head Of Engineering? How to Sell, Connect, and Close

Learn how to sell to Head Of Engineerings with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Hr Manager? How to Sell, Connect, and Close

Learn how to sell to Hr Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Integration Engineer? How to Sell, Connect, and Close

Learn how to sell to Integration Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Legal Operations Manager? How to Sell, Connect, and Close

Learn how to sell to Legal Operations Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Management Consultant? How to Sell, Connect, and Close

Learn how to sell to Management Consultants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Marketing Specialist? How to Sell, Connect, and Close

Learn how to sell to Marketing Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Operations Manager? How to Sell, Connect, and Close

Learn how to sell to Operations Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Probate Attorney? How to Sell, Connect, and Close

Learn how to sell to Probate Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Product Designer? How to Sell, Connect, and Close

Learn how to sell to Product Designers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Product Owner? How to Sell, Connect, and Close

Learn how to sell to Product Owners with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Purchasing Manager? How to Sell, Connect, and Close

Learn how to sell to Purchasing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Retention Specialist? How to Sell, Connect, and Close

Learn how to sell to Retention Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sales Development Representative (Sdr)? How to Sell, Connect, and Close

Learn how to sell to Sales Development Representative (Sdr)s with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Seo Specialist? How to Sell, Connect, and Close

Learn how to sell to Seo Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Software Engineer? How to Sell, Connect, and Close

Learn how to sell to Software Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Staff Accountant? How to Sell, Connect, and Close

Learn how to sell to Staff Accountants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Tax Attorney? How to Sell, Connect, and Close

Learn how to sell to Tax Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Trial Attorney? How to Sell, Connect, and Close

Learn how to sell to Trial Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Vice President Of Marketing? How to Sell, Connect, and Close

Learn how to sell to Vice President Of Marketings with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.