Abstract geometric pattern background with blue gradient

LEAD SCORING & SIGNALS

AI lead scoring software that shows you who's ready to buy

The lead scoring software for fast, transparent AI scores on every lead.

4.7/5 based on 9,015 reviews | GDPR Compliant

Prioritize best-fit leads with AI-generated scores

Supercharge your team's efficiency and revenue generation with our AI-generated auto-score models. Our models leverage success data from your CRM and Apollo account history to pinpoint high-converting prospects with laser precision.

Sign up for free

AI-powered lead scoring dashboard showing prospect prioritization

Build your own scoring models in minutes

Create precise scoring models with full flexibility to define criteria, weightings, and variables. Combine product and marketing data from your CRM with Apollo's rich demographic, firmographic, and behavioral data for powerful scoring models.

Sign up for free

Interface showing Apollo's customizable lead scoring model builder

Prospect efficiently with real-time lead scoring

Filter by score and see how our living database of leads stacks up against your customer fit criteria in real-time—directly in search results. You'll never waste time prospecting for the wrong leads again.

Sign up for free

Screenshot of Apollo's real-time lead scoring interface in search results

Get full transparency into score criteria

Get full visibility into the lead scoring criteria for every single lead and have clear insight into how each lead is evaluated. Score transparency enables your team to prioritize effectively and take personalized actions.

Sign up for free