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Book:

Outbound Sales

Steal outbound sales secrets from 51 sales leaders and millions of Apollo data points in our first-ever book on generating pipeline.

Chapter 1: The Truth About Outbound Sales

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The Truth About Outbound Sales

Fact: the traditional sales model is fundamentally broken. Here are three major truths every go-to-market professional needs to know…

Chapter 2: Prospecting

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Prospecting

Learn a step-by-step process for finding, understanding, and prioritizing your best-fit leads.

Chapter 3: Cold Emailing

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Cold Emailing

What’s the anatomy of a perfect cold email? Where can you afford to automate? We break down the perfect formula for high-, medium-, and low-priority leads.

Chapter 4: Cold Calling

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Cold Calling

Making cold calls can be daunting for even the most seasoned dial jockey. Here’s everything you should know to be prepared, plus scripts to get you started.

Chapter 5: Social Selling

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Social Selling

Uncover the secrets of social selling on LinkedIn — from crafting content and comments, to building trust and pipeline.

Chapter 6: Running Multichannel Outreach

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Running Multichannel Outreach

Time to put it all together into one, big multi-channel campaign and strategically automate — the most effective way to book meetings.

Chapter 7: Email Deliverability

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Email Deliverability

How are you showing up in your prospects’ inbox? Here’s how to protect your domain and stop looking and acting like a scammer.

Chapter 8: Growing Your Sales Team

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Growing Your Sales Team

Building your team from the ground up is no small feat. Learn your next best move for the exact stage for your business.

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