APOLLO DATA

High-quality B2B data you can act on

Find relevant buyers, faster, with a B2B database built on rigorous data practices — from collection to verification.

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4.7/5

across 9,600+ G2 reviews

SOC 2 Type II

compliant

GDPR

compliant

Join over 600,000 companies using Apollo

240M+ global contacts

30M+ global companies

98% email accuracy rate

2M+ data contributors

WHY APOLLO

Finally, one source of truth for GTM data

GTM data has a consistency problem. Enrichment logic varies by team, records go stale, and signals get lost before anyone acts. Apollo fixes that at the foundation.

One trusted record

Every team, workflow, and tool running off the same records.

One enrichment standard

The same governed waterfall powers Apollo, your CRM, and your APIs.

One stream of signals

Intent, job changes, and buying activity trigger the workflows automatically.

How Apollo orchestrates your data

Start with a native B2B data layer that covers most needs before you ever call a third-party vendor.Regularly refreshed database that improves over timeIntent signals, job-change alerts, and trigger events built in, not bolted onLocal business data sourced via Google Maps, inside Apollo

Maximize email and phone match rates with governed waterfall enrichment across 20+ leading vendors.Apollo's data fills fields first; waterfall kicks in only when there are gapsOne enrichment standard across Apollo, your CRM, and your APIs — no per-team variationReal-time email and phone verification on every recordAI research agent to enrich records with data relevant to your ICP

Push enriched data into the systems that drive revenue, so everything runs on the same source of truth.Job changes, intent spikes, and signals trigger sequences, dialing tasks, and workflows automaticallyData that can be acted on inside Apollo or across your existing stack200+ integrations to push data into your existing stack

DATA SOURCES

Built from sources that check each other

Apollo combines multiple verified sources and cross-checks them in real time, so every record starts from more than one point of truth.

Apollo's contributor network

2M+ users help keep Apollo data fresh every day through inbox connections, CRM syncs, and real-world engagement signals.

Outreach that cleans bounces

We have powerful outreach tools like sequences where we can track email replies and bounces to collect and verify valid emails against invalid ones.

Leading third-party providers

Apollo partners with leading data providers to fill gaps in email, phone, firmographics, and company details. If one source is missing a field, another fills it.

Apollo's data enrichment view on the job change alerts tab, listing verified contacts alongside their previous and current company and title

DATA QUALITY

Rely on data that’s checked, and double-checked

Records don't just get checked once and forgotten. Apollo is regularly updating its data, so a record you pull is a record you can act on.

Seven-step email verification with 98% accuracy
Additional email and phone verification via waterfall enrichment
Updates when someone changes jobs or gets a new email
Regularly refreshed emails, mobile numbers, and direct dials

Apollo search filters for job title, buying intent, contact-level website visits and verified email status, shown beside the matching people results

DATA DEPTH

Find accounts that are actually ready to buy

Firmographics tell you who exists, signals tell you who's actually ready to buy. Apollo’s 65+ filters helps narrow down who to act on when the time is right, no manual research required.

65+ filters, such as job changes, new hires, funding rounds, and company news
3rd-party intent data powered by Bombora
Website visitor tracking plus custom AI signals

ACCESSING APOLLO DATA

Apollo data, wherever your team works

Workspace

Search, filter, and act on 240M+ contacts and 30M+ companies directly inside Apollo. No exports or switching tools necessary.

API

Pull Apollo data into any workflow with our REST API. Automate enrichment and build custom integrations on your own terms.

MCP

Connect Apollo to your AI tools via Model Context Protocol. Give your agents native access to Apollo data without manual hand-offs.

CRM & integrations

Push data to 200+ tools. A bi-directional sync with Salesforce, HubSpot, and Pipedrive keep everything in sync.

PRIVACY & SECURITY

How we keep your data secure

SOC 2 Type II and ISO 27001 certified

Audited by leading third-party security firms.

GDPR compliant

We follow current data practices.

Privacy controls you set

Turn privacy-impacting features on or off to match your requirements.

DATA COVERAGE

More coverage, out of the box

Data gaps? Fill them in with Waterfall Enrichment, or bring your own data.

Waterfall Enrichment

Waterfall Enrichment helps fill in missing fields across 20+ trusted vendors. Apollo's data first, Waterfall only when needed.

Bring your own data

Connect your CRM, warehouse, and call data so Apollo runs on your reality, not just market data.

600K+ companies trust Apollo Data

Some providers return a lot of data, but the data just isn't good. A lot of noise, a lot of old company emails. Apollo was consistent, and it kept a high coverage percentage.”

Jason Alco

CEO of Popl

99%

Email coverage on badge scans

We are able to sequence prospects at a much higher rate and improve our send scores. We are able to easily find prospects, enrich data, and reach out to prospects much quicker than without Apollo.”

Mariah Campbell

Sales Development Manager

2.1x

Connect rates

While Apollo's own data often gives us what we need right out of the gate, Waterfall ensures we cover every edge case and fill in any gaps. It has increased our match rates by 5%.”

Joshua Budman

Co-founder & CEO, Noble

90%

Enrichment coverage

Learn more about Apollo Data

Knowledge Base

How Data Sharing Works With the Apollo Contributor Network

Knowledge Base

Apollo Data Overview

Guide

Everything You Should Know About Prospecting

Frequently asked questions

Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry’s largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system.

Yes. Apollo combines several verified sources, its 2M+ contributor network, vetted third-party providers, and public web data, and cross-checks them against each other. Emails run through a seven-step verification process for a 98% accuracy rate, and phone numbers are verified in real time when you request them.

From three main sources: a network of 2M+ users who connect inboxes and CRMs, leading third-party data providers, and publicly available web data that Apollo crawls and cleans.

Apollo verifies emails through a seven-step process, validates phone numbers in real time, and refreshes records whenever someone changes jobs or updates their info. Waterfall enrichment fills missing fields from multiple sources so records arrive complete.

Yes. Apollo is SOC 2 Type II and ISO 27001 certified and GDPR compliant, processing data in its database on a legitimate-interest basis. You can also set custom privacy controls to match your requirements. See the Privacy Center for details.

Sign up for free and search by region to see total available accounts and contacts for your market. You can set your ICP criteria and search live for your target market and total addressable market.

Find your next best lead with data that never sleeps

Fresh data means you never chase a cold lead. Ready to explore Apollo Data?