Apollo’s AI Assistant is how modern revenue teams run outbound
Thousands of teams use Apollo’s AI Assistant to execute outbound, end-to-end
You describe the outcome.
The AI Assistant executes.
All things outbound,
in one conversation
Build and enrich lists, generate personalized sequences at scale, improve deliverability, and more — all in one place. Your entire outbound workflow can finally stay connected.
AI that doesn’t just suggest,
it actually executes
Most AI tools stop at suggestions. Apollo’s AI Assistant builds outputs for you directly in Apollo, right where you work. No copy/paste or tab switching needed.
Outputs that sound
like you, not AI
Most AI sounds generic at best. Apollo captures your product, audience, and positioning once — then uses that context to shape every list, message, and sequence.
How the AI Assistant has helped early users
I’m no GTM engineer, but Apollo’s AI Assistant makes me look like one. My colleagues think I’m some kind of AI prodigy, when really I’m just chatting with the Assistant and letting it bring my ideas to life. It’s like having a technical teammate on call 24/7.”
Tory Kindlick
Head of Revenue Marketing, RapidSOS
Before attending the AI4 Conference in Vegas, I used Apollo’s AI Assistant to identify people with AI-related job titles at the companies attending. It helped me drill down into the right prospects and make smart guesses about who would be there. That prep meant I could do outreach ahead of time and hit the ground running at the event.”
Matt Tumbiolo
Enterprise Business Development Representative, Smartling
With thousands of accounts in our CRM, building fair, high-quality territories used to be a guessing game. Apollo’s AI Assistant helped me instantly qualify or disqualify accounts using the right signals—saving me at least a full day’s work—so our reps could spend time on the customers most likely to convert.”
Harry Gable-Newkirk
Enterprise Sales Development Manager, YipitData
Apollo’s AI Assistant has become my go-to for building outreach sequences. I’ve been able to generate high-quality messaging in minutes (even across three languages!). It saves me hours on every campaign. I’m encouraging my entire team to use it so they can move faster and get better results.”
Dr. Jonathan Chenier
Director, Business Development, TransPerfect
Apollo’s AI Assistant filters and cleans prospect data for me, so I can find the right people faster and run better searches. It’s easy to use and it removes the guesswork from prospecting. It saves me about an hour per prospecting session.”
Erik Fernando Nieto
Business Development Representative, JumpCloud
We’re using Apollo’s AI Assistant to score and tier accounts, which makes it much easier to prioritize outbound in a quickly expanding market. It also gives our team clearer guidance on which Crusoe offering to lead with and helps us uncover new high-scoring accounts where we’re well positioned.”
Ian Kistner
Head of Sales Development, Crusoe
GTM that used to take hours, now done in seconds
What is an AI Sales Assistant?
An AI Sales Assistant helps you do the day-to-day work of outbound faster, with less manual busywork. In Apollo, it’s built into the workflows where you already prospect and sell, and it uses your Context Center (which houses information about your company, buyer, and offer) so outputs stay aligned with your business.
Can AI really help me sell?
Yes, when it’s tied to real execution and grounded in your context, not generic suggestions. For example, in the first 14 days, AI Assistant beta users were 36% more likely to book at least one meeting. They also booked 2.3x more meetings in that same window.
What are the different ways I can use the AI Assistant?
You can use it across core selling workflows: list building, research, enrichment, messaging and sequence creation, deliverability, analytics, and automation.
How much does the AI Assistant cost?
The AI Assistant is currently free as an introductory offer on Basic, Pro, and Org plans (pricing and availability may change), and Free plans include up to 5 chats per month. In this context, a chat is a new conversation you start with the AI Assistant, and each chat can include multiple messages (the text you type into the Assistant) and responses (the replies the Assistant sends back). Using the Assistant itself doesn’t consume credits, but some actions it runs (like enrichment or AI research) may use credits, and the Assistant should show the cost and ask for confirmation before running them.
What makes Apollo’s AI Assistant different from other sales tools?
Apollo’s AI Assistant is built to execute real GTM work inside Apollo, not just suggest what to do. It’s workflow-native (embedded in prospecting, sequences, and other key surfaces) and offers proactive recommendations that show up at decision moments, so you don’t have to change behavior to get value. And it stays grounded in your business via a dedicated AI Context Center, which helps keep outputs on-brand and consistent.
What data does the AI Assistant have access to?
The AI Assistant uses the data you provide to Apollo in your prompts or requests and depending on the request, may use data available in your Apollo account in order to generate responses. When the AI Assistant uses third-party AI models, your data is sent to those third-parties only to produce the requested output. Your data isn’t used to train third-party models.