AuthorsAll authorsCam Thompson

Cam Thompson

Search & Paid | Apollo.io Insights

Cameron Thompson leads paid acquisition at Apollo.io, where he’s focused on scaling B2B growth through paid search, social, and performance marketing. With past roles at Novo, Greenlight, and Kabbage, he’s been in the trenches building growth engines that actually drive results. Outside the ad platforms, you’ll find him geeking out over conversion rates, Atlanta eats, and dad jokes.

Insights

Sales

How to Build a B2B Marketing Funnel That Converts in 2026

Build hybrid B2B funnels that blend AI-powered automation with human touchpoints. Get 46% more meetings using behavioral scoring and review-driven social proof.

Revenue Operations

Top Market Intelligence Tools for B2B Teams in 2026

Compare AI-powered market intelligence platforms for 2026. Apollo offers 224M contacts with 96% email accuracy, while alternatives require multiple tools.

Sales

What Is B2B Email Marketing? A 2026 Guide to AI-Powered Campaigns That Convert

B2B email marketing targets business decision-makers with personalized campaigns. AI-driven personalization delivers 6x higher engagement and 760% revenue increases through behavioral triggers and hyper-segmentation.

Sales

How to Build a Sales Prospecting List That Actually Converts in 2026

Build data-driven prospecting lists with 96%+ accuracy using AI tools, ICP targeting, and intent signals. Reduce prospecting time by 50% with Apollo.

Sales

What Are the Best B2B Marketing Tools for 2026?

Discover how modern B2B marketing tools consolidate 5-10 disconnected platforms, cut costs by 50%, and connect marketing to revenue with 96% data accuracy.

Sales

Marketing Frameworks That Actually Drive Revenue in 2026

Learn which marketing frameworks deliver measurable ROI in 2026. Includes data-backed strategies for segmentation, attribution, and retention that connect content to revenue.

Marketing

MQL vs SQL: Defining, Aligning, and Optimizing Leads

Learn how to define and optimize MQL and SQL criteria to align marketing and sales, improve handoffs, and accelerate revenue. Apollo helps automate qualification with real-time signals.

Sales

B2B Digital Marketing Strategy: What Actually Works in 2026

AI personalization drives 46% more meetings, reviews influence 98% of purchases, and sales alignment cuts deal cycles by 20-30%. Apollo's framework delivers measurable pipeline growth.

Sales

What Is Revenue Operations and How Does It Drive Growth in 2026?

Revenue operations unifies sales, marketing, and customer success into one framework. Learn how AI-powered RevOps delivers 75% more meetings and 50% cost cuts in 2026.

Sales

Customer Data Enrichment: How to Transform Bare-Bones Contact Records Into Revenue

Customer data enrichment appends firmographic, technographic, and intent signals to CRM records using AI-powered validation, delivering 3-5x ROI in 6 months. Apollo explains.

Sales

What Are Buyer Leads and How Do You Find Quality Ones in 2026?

Buyer leads are prospects matching your ICP with buying intent. Learn why 61% prefer rep-free experiences and how blending AI with human touch wins in 2026.

Sales

What Are the Best B2B Examples That Actually Drive Growth in 2026?

Explore proven B2B business models from SaaS to marketplaces. Learn how 92% of businesses use AI and why tool consolidation cuts costs by two-thirds with Apollo.

Sales

What CRM Strategies Drive Revenue in 2026?

Modern CRM strategies unify 10+ buyer touchpoints, boost meetings by 75%, and cut tech costs in half. Learn how AI workflows and data integration accelerate revenue with Apollo.

B2B

Making B2B Software Integration Work Across Your Stack

Most software connections fail because teams skip critical steps. Here's exactly what successful companies do differently when connecting their business systems.

Marketing

B2B Content Marketing That Actually Drives Pipeline

Stop creating random blog posts nobody reads. Learn what content actually influences purchase decisions and how to measure its impact on revenue instead of pageviews.

Marketing

Customer Engagement Metrics That Actually Drive Revenue

Don’t track noise—track what moves revenue. This guide shows the engagement metrics top GTM teams use to boost retention, expansion, and growth.

B2B

Sender Reputation: How to Hit the Inbox (Not Spam) in B2B Sales

Your cold emails are only as good as your deliverability. Learn how sender reputation works, how to protect it, and how Apollo helps you stay inbox-first.

B2B

How to Generate and Convert Email Marketing Leads in 2025

Learn how to build a compliant, high-converting email list that drives real pipeline—not just vanity metrics.

Data

B2B Marketing: The Complete Guide to Strategy & Execution

B2B Marketing That Delivers – Strategies, campaign ideas, and expert tactics to generate and nurture high-value leads.

Data

How to Find Hiring Manager Email: A Complete Guide for 2025

Ethical, effective ways to find hiring manager emails. Learn where to look, how to verify, and how to personalize outreach that gets replies.

Sales

What is OTE Meaning? On-Target Earnings Explained for Sales Professionals

OTE (On-Target Earnings) combines base salary and variable pay. Learn how to interpret OTE offers, calculate real earning potential, and avoid common pitfalls.

Sales

What is OTE Salary? Complete Guide to On-Target Earnings in 2025

The ultimate 2025 guide to OTE salary structures, benchmarks, and negotiations. Includes real-world data, calculation formulas, and strategies to maximize earnings.

Companies

What is a Cross Functional Team? Complete Guide to Building High-Performance Teams

Discover what cross functional teams are, why they drive better outcomes, and how to build them effectively. Includes templates, metrics, and leadership tips.

Sales

Sales Sheet Template: The Complete Guide to Converting One-Page Sales Tools

Convert prospects with one‑page sales sheet templates—includes industry examples, CRM integration guidance, and optimization tips.

Sales

What is the Sales Acceleration Formula? A Complete Implementation Guide

The Sales Acceleration Formula blends data‑based hiring, process standardization, and integrated tech—to drive faster deal cycles and predictable revenue.

Data

What Is Inbound Marketing Software? Features, Benefits, ROI

Inbound marketing software attracts and converts prospects through valuable content and personalized experiences. It unifies automation, CRM, and analytics. Apollo provides comprehensive inbound tools.

Sales

How Do You Run Successful Sales Meetings?

Sales meetings are structured interactions that advance deals through strategic preparation, execution, and follow-up. Apollo provides meeting tools and ROI tracking.

Sales

What Is Lead Generation Free? Zero-Budget Playbook for 2025

Free lead generation acquires prospects without upfront costs using organic content and relationship-building. Get 61% lower cost-per-lead with Apollo's strategies.

Sales

What Is the Best Sales Prospecting Software With Phone Numbers?

Apollo leads with 275M verified contacts, 75-85% accuracy rates, and integrated AI dialing. Compare regional benchmarks and waterfall enrichment features.

Sales

Inbound Sales vs Outbound Sales: A Complete Guide to B2B Sales Strategies

61% of B2B buyers prefer rep-free experiences, yet hybrid sales models combining inbound and outbound approaches deliver the highest ROI for most companies.

Sales

The Difference Between Inbound and Outbound Sales: A Data-Driven Blueprint for 2025

Inbound sales attracts interested prospects while outbound proactively reaches cold leads. Learn how combining both methodologies with AI tools boosts quota attainment by 3.7x in 2025.

Sales

What Is Channel Partner Marketing Strategy? Framework, ROI, Tools

Channel partner marketing strategy leverages third-party relationships to expand reach and build credibility. It involves collaborative frameworks and shared goals. Apollo enables partner coordination.

Sales

What Is Consulting Sales? Strategies, Process, Best Practices

Consulting sales transforms salespeople into trusted advisors who diagnose problems before prescribing solutions. It builds relationships through discovery. Apollo enables consultative selling at scale.

Sales

What Is Corporate Sales? Strategies, Skills, and Success Tactics

Corporate sales is selling to large organizations through relationship-based processes with complex buyer committees. Apollo provides unified sales platforms for corporate success.

Sales

How to Get Into High-Ticket Sales? Strategies, Skills, Salary

High-ticket sales involves selling products worth $100K+ with extended cycles and multiple stakeholders. It requires consultative skills and business acumen. Apollo provides tools for prospecting.

Sales

What Is A Sales Motion? AI-Powered Strategies, Tools, ROI | Apollo

A sales motion is a systematic approach to convert prospects into customers using AI, automation, and human touchpoints. Apollo provides unified sales motion platforms.

Data

Dialer Software for Inbound Call Center: Complete Guide to Optimization and ROI

Inbound dialer software reduces handling time by 30% through AI routing and CRM integration. Achieve 25-40% better resolution rates with Apollo's guide.

Sales

Cloud Power Dialer: The Complete Guide to Cloud-Based Sales Dialing

Cloud power dialers boost calling efficiency by 300-400% through automation and parallel dialing. Learn how VoIP technology and AI features transform sales productivity.

Sales

Hosted Power Dialer: The Complete Guide to Cloud-Based Sales Calling

A hosted power dialer is a cloud-based system that automates outbound calling, connecting reps only to answered calls while eliminating hardware costs.

Sales

Who Is A VP of Sales? Roles, Skills, Strategic Leadership

A VP of Sales is a senior executive who leads strategic revenue operations, team development, and data-driven sales processes. Apollo helps VPs optimize performance with unified platforms.

Sales

What Is a Sales Consultant? Definition, Role, and Impact on Modern B2B Sales

A sales consultant is a strategic advisor who facilitates buyer consensus and guides complex B2B decisions. They combine industry expertise with AI tools. Apollo provides consultants with prospect intelligence.

Sales

Why Sales Remains the Engine of Business Growth in 2025

Sales drives business growth by building customer relationships and converting prospects into revenue. Modern teams use AI-powered tools and data-driven approaches. Apollo provides unified sales platforms.

Sales

Regional Sales Manager Salary: What to Expect in 2026

Regional Sales Manager salary averages $101,370 in 2026, with total compensation reaching $180,498-$240,000 based on region, industry, and territory. Apollo helps managers track team performance.

Sales

Sales Analyst: Definition, Responsibilities, and Career Path

A sales analyst is a data professional who turns metrics into revenue insights. They analyze performance, forecast results, and guide strategy. Apollo provides unified analytics tools.

Sales

Technical Sales Engineer: Definition, Skills, and Career Path

A technical sales engineer combines engineering expertise with sales skills to help customers evaluate complex solutions. They earn $121,520 median salary. Apollo provides data and tools.

Sales

B2B Sales Consulting: Transform Your Revenue Engine With Expert Strategy

B2B sales consulting optimizes revenue through AI integration, hybrid selling frameworks, and data-driven strategies. Apollo provides the unified platform consultants recommend.

Sales

Field Sales Representative: Role, Skills, and Modern Selling Strategies

A field sales representative meets prospects in person to build relationships and close deals. They combine territory planning with AI tools. Apollo provides contact data and automation.

Sales

Sales Operations Specialist: What They Do and Why Revenue Teams Need Them

A sales operations specialist optimizes sales processes, manages CRM systems, and provides data insights to boost team performance. Apollo helps sales ops teams automate workflows.

Sales

Tech Sales Certifications: Your Complete Guide for 2026

Tech sales certifications validate skills in selling complex technology solutions. They cover AI tools, vertical expertise, and hands-on platform experience. Apollo helps certified professionals apply training to real prospecting.

Revenue Operations

Sales Operations Analyst Salary: 2026 Compensation Guide and Benchmarks

Sales operations analyst salary averages $73,151 in 2026, with top earners exceeding $90,100. Location, industry, and certifications drive pay. Apollo provides RevOps tools.

Sales

Technical Sales Engineer: Role, Skills, and Career Path for 2026

A technical sales engineer combines technical expertise with consultative selling to close complex B2B deals. They conduct demos, build POCs, and navigate stakeholder dynamics. Apollo helps TEs streamline workflows.

Sales

Territory Sales Manager Salary: What You Can Earn in 2026

A Territory Sales Manager earns an average of $82,436 in 2026, with top performers exceeding $114,586. Compensation includes base pay, bonuses, and commissions. Apollo provides territory intelligence tools.

Sales

What Is Inside Sales? Definition, Strategy, and Modern Best Practices

Inside sales is remote selling using phone, email, and video instead of field visits. Modern teams use AI tools to reach 4x more prospects at 50% lower cost. Apollo unifies prospecting and engagement.

Sales

Inside Sales Representative: Role, Skills, and Career Path for 2026

An inside sales representative is a sales professional who closes deals remotely using phone, email, and video. They prospect, qualify, and close at half the cost of field reps. Apollo provides tools for success.

Sales

Sales Funnels: How to Build a Revenue Engine That Converts

Sales funnels map buyer journeys from awareness to close. They combine self-service and rep-led stages with data and validation. Apollo unifies funnel management in one platform.

Sales

Sales Lead Management: How to Convert More Prospects Into Customers

Sales lead management captures, qualifies, and nurtures prospects through AI scoring and hybrid engagement. Apollo provides unified tools that cut costs in half.

Sales

Sales Forecasting Software: How to Predict Revenue With AI-Powered Accuracy

Sales forecasting software predicts revenue using AI and pipeline data. Modern platforms integrate with CRMs to automate forecasts and improve accuracy. Apollo provides unified forecasting tools.

Sales

Sales Account Manager: Essential Skills and Strategies for 2026

A sales account manager owns full account lifecycles from prospecting to expansion. They leverage AI tools, align with marketing, and enable digital buying. Apollo helps account managers hit quota.

Sales

B2B Sales Training: Build High-Performing Teams That Hit Quota

B2B sales training equips teams with AI-powered skills and data-driven strategies to hit quota. It combines human selling with intelligent automation. Apollo provides the platform.

Sales

CRM for Sales Management: Boost Pipeline Visibility and Close More Deals

CRM for sales management centralizes customer data and automates workflows to boost team productivity. It tracks deals, forecasts revenue, and integrates prospecting tools. Apollo consolidates your tech stack.

Sales

Sales Funnel Template: Build a High-Converting Pipeline in Minutes

A sales funnel template is a structured framework mapping prospects from awareness to closed deals with stage definitions and metrics. Apollo provides templates with 224M+ contacts.

Sales

Sales Process Steps: A Complete Guide to Closing More Deals

Sales process steps are repeatable stages moving prospects from awareness to close. They include prospecting, outreach, qualification, presentation, negotiation, and closing. Apollo provides unified tools for every step.

Sales

Sales Professional: What It Takes to Succeed in Modern Selling

Sales professionals are revenue-generating specialists who identify prospects and close deals through consultative selling. Apollo provides unified tools for prospecting and engagement.

Sales

How to Find New Customers and Increase Sales in 2026

Finding new customers requires hybrid sales combining digital channels with human engagement. Use AI prospecting, verified data, and automation. Apollo provides an all-in-one platform.

Sales

How to Set Sales Targets That Drive Revenue Growth

A sales target is a specific revenue goal assigned to reps or teams over a set period. It drives accountability and forecasting. Apollo helps teams track targets with real-time pipeline data.

Sales

What Does a Sales Manager Do? Role, Responsibilities, and Skills for 2026

A sales manager leads teams by setting strategy, coaching reps, and optimizing sales processes with AI tools and data insights. Apollo helps sales managers track performance and automate workflows.

Sales

What Does B2B Sales Mean? Definition and Process Explained

B2B sales means selling products or services to other businesses, not consumers. It involves longer cycles and multiple stakeholders. Apollo provides AI-powered tools for B2B teams.

Sales

Types of Sales: Definition, Methods, and Strategies That Work

Types of sales include inside sales, outside sales, enterprise sales, channel sales, and digital self-service. Each requires distinct strategies and tools. Apollo helps teams excel across all sales types.

Sales

What Is A Sales Engineer? Role, Responsibilities, Career Path (2026)

A sales engineer combines technical expertise with sales skills to demonstrate product value in complex B2B deals. They translate engineering into business outcomes. Apollo provides sales engineers with prospect intelligence and tools.

Sales

Virtual Sales Assistant: How AI Tools Transform Your Sales Process

A virtual sales assistant automates prospecting, outreach, and scheduling for sales teams. It handles data work so reps focus on conversations. Apollo consolidates tools and boosts meetings 46%.

Sales

Sales Growth Formula: How to Calculate and Accelerate Revenue Growth

The sales growth formula measures revenue increase over time. Modern B2B teams use hybrid models and unified platforms to drive 28% faster growth. Apollo provides the tools.

Sales

What Is the Difference Between Revenue vs Sales in 2026?

Revenue includes all income sources while sales refers to core product income. Understanding both metrics helps B2B teams forecast accurately. Apollo unifies revenue tracking.

Sales

How to Build a Sales Budget That Drives Revenue Growth

A sales budget allocates resources across tools, people, and campaigns to hit revenue targets. It maps spending to pipeline outcomes. Apollo helps teams consolidate tech stacks and maximize ROI.

Sales

What Does a Sales Engineer Do? Role, Skills, and Career Path

A sales engineer bridges technical products and customer needs. They demonstrate solutions, handle objections, and design custom implementations. Apollo provides sales engineers with verified contacts.

Sales

Enterprise Sales Software: How to Choose the Right Platform for Your Team

Enterprise sales software unifies prospecting, engagement, and pipeline management. It combines AI automation with verified data. Apollo provides 224M+ contacts and cuts tech costs 50%.

Sales

What Is a Sales Account Executive? Role, Skills, and Career Path

A Sales Account Executive owns the full sales cycle from qualified leads to close. They build relationships and drive revenue. Apollo provides AEs with AI tools and pipeline visibility.

Sales

Sales Forecast Software: How to Predict Revenue With Accuracy

Sales forecast software predicts revenue by analyzing pipeline data and historical patterns with AI. It improves accuracy from 70% to 90%+. Apollo provides integrated forecasting tools.

Sales

How to Choose Free Sales Pipeline Software That Scales With Your Team

Free sales pipeline software tracks deals visually through sales stages without upfront costs. It provides basic automation and reporting. Apollo offers free pipeline tools with 224M+ contacts.