Authors

All authors

Cam Thompson

Cam Thompson

Cam Thompson

Search & Paid

Cameron Thompson leads paid acquisition at Apollo.io, where he’s focused on scaling B2B growth through paid search, social, and performance marketing. With past roles at Novo, Greenlight, and Kabbage, he’s been in the trenches building growth engines that actually drive results. Outside the ad platforms, you’ll find him geeking out over conversion rates, Atlanta eats, and dad jokes.

Insights

General

The Ultimate Guide to Go-to-Market Strategy Frameworks

Go-to-Market Strategy Guide: The Complete 2025 Framework for Success

B2B

B2B Marketing Metrics That Actually Drive Growth

Discover the most important B2B marketing KPIs and how to measure success in your campaigns.

Marketing

MQL vs SQL: Defining, Aligning, and Optimizing Leads

Learn how to define and optimize MQL and SQL criteria to align marketing and sales, improve handoffs, and accelerate revenue. Apollo helps automate qualification with real-time signals.

Marketing

How to Build a Lead Generation Campaign That Converts

Plan, launch, and scale high-performing B2B lead gen campaigns using Apollo’s targeting, sequencing, and analytics. Learn formats, metrics, and advanced tactics that work.

Sales

Free Lead Gen That Doesn’t Suck: 15 Strategies That Work

Explore 15 strategic ways to generate high-quality leads without ad spend—covering content, community, social, events, and more. Learn how to activate these sources and turn them into revenue with Apollo.io.

Marketing

B2B Email Marketing That Converts: Strategy & Campaigns

Learn how to create high-performing B2B email campaigns using segmentation, personalization, and automation. This guide covers strategy, best practices, campaign types, and how Apollo helps teams convert faster.

B2B

Making B2B Software Integration Work Across Your Stack

Most software connections fail because teams skip critical steps. Here's exactly what successful companies do differently when connecting their business systems.

Marketing

B2B Content Marketing That Actually Drives Pipeline

Stop creating random blog posts nobody reads. Learn what content actually influences purchase decisions and how to measure its impact on revenue instead of pageviews.

Marketing

Customer Engagement Metrics That Actually Drive Revenue

Don’t track noise—track what moves revenue. This guide shows the engagement metrics top GTM teams use to boost retention, expansion, and growth.

B2B

Sender Reputation: How to Hit the Inbox (Not Spam) in B2B Sales

Your cold emails are only as good as your deliverability. Learn how sender reputation works, how to protect it, and how Apollo helps you stay inbox-first.

B2B

How to Generate and Convert Email Marketing Leads in 2025

Learn how to build a compliant, high-converting email list that drives real pipeline—not just vanity metrics.

Data

B2B Marketing: The Complete Guide to Strategy & Execution

B2B Marketing That Delivers – Strategies, campaign ideas, and expert tactics to generate and nurture high-value leads.