Authors

All authors

Kenny Keesee

Sr. Director of Support | Apollo.io Insights

With over 15 years of experience leading global customer service operations, Kenny brings a passion for leadership development and operational excellence to Apollo.io. In his role, Kenny leads a diverse team focused on enhancing the customer experience, reducing response times, and scaling efficient, high-impact support strategies across multiple regions. Before joining Apollo.io, Kenny held senior leadership roles at companies like OpenTable and AT&T, where he built high-performing support teams, launched coaching programs, and drove improvements in CSAT, SLA, and team engagement. Known for crushing deadlines, mastering communication, and solving problems like a pro, Kenny thrives in both collaborative and fast-paced environments. He's committed to building customer-first cultures, developing rising leaders, and using data to drive performance. Outside of work, Kenny is all about pushing boundaries, taking on new challenges, and mentoring others to help them reach their full potential.

Insights

Sales

How to Handle Sales Objections

Master sales objection handling with our comprehensive guide covering the 20 most common sales objections and proven strategies to address them. Learn how to transform objections into opportunities for deeper customer relationships and higher close rates.

Sales

How Drip Email Marketing Works

Discover the power of drip email marketing: Learn how to create sophisticated, automated email sequences that transform prospects into loyal customers with proven strategies and actionable insights.

B2B

23 More B2B Marketing Tools

Discover the top B2B marketing tools that will revolutionize your approach in 2025. From AI-powered automation to advanced analytics, find the perfect solutions to drive growth and engagement.

General

How Contact Data Enrichment Works

Discover how contact data enrichment improves lead quality, personalization, and conversion rates. Learn automation strategies, key benefits, and real-world use cases for B2B growth in 2025.

Sales

Building SaaS Sales Funnels

Master the SaaS sales funnel in 2025. Learn each stage—from awareness to expansion—key metrics, and how to use Apollo.io to drive pipeline, automate outreach, and increase retention.

Sales

What is the B2B Buyer Journey?

Learn how the B2B buyer journey has evolved, what the 6 core stages are, and how to align sales and marketing with buyer intent signals. Explore how Apollo.io supports every step.

B2B

What Are Modern Data Solutions? Why Your Go-To-Market Team Needs One

Explore how modern data solutions unify fragmented tools, streamline operations, and drive smarter decisions across sales, marketing, and ops. Apollo helps power your GTM data layer.

Data

How to Choose the Right B2B Data Vendor

Explore how to evaluate B2B data providers based on quality, integrations, compliance, and pricing. Apollo combines verified contact data with engagement tools to drive revenue.

B2B

CRM Best Practices in 2025

A strategic guide to implementing, managing, and scaling your CRM for revenue success in 2025. Covers data hygiene, automation, AI, and GTM alignment.

Sales

What Are Sales Intelligence Tools?

Discover how modern sales intelligence platforms help reps identify prospects, activate signals, and book more meetings—plus how Apollo.io compares to other top providers.

Sales

Top Lead Generation Tools for B2B Growth

Explore the best lead generation platforms in 2025 by category—including contact databases, capture tools, outbound engagement platforms, and analytics. Learn how Apollo replaces 3–5 tools in one.

Sales

Cold Call Scripts That Convert: Frameworks, Templates & Tactics

Learn how to write cold call scripts that actually book meetings. Explore frameworks, psychology, proven templates, and objection handling strategies—plus how Apollo helps scale success across your team.

Sales

Sales Email Templates That Convert: Examples, Best Practices & Tools

Discover high-performing B2B sales email templates for every stage of the funnel—cold outreach, follow-ups, pipeline movement, and more. Learn how to personalize at scale and boost reply rates with Apollo.

Sales

Sales Closing Techniques: The Ultimate Guide to Sealing More Deals

Master modern closing strategies that actually work—covering buyer psychology, objection handling, deal frameworks, and 15 proven techniques to close more deals.

Data

Solving Data Synchronization Headaches Across Multiple Business Systems

Is bad data costing you money? Learn exactly how successful companies keep their information consistent across hundreds of applications without expensive custom code.

Sales

Sales Development: The Strategic Guide to Revenue Growth

Learn how modern sales development powers pipeline creation and revenue growth. This guide explores key models, frameworks, and metrics to build a high-performance SDR function.

Data

Data Enrichment Strategies That Actually Drive Revenue

Bad contact data kills deals and wastes time. Learn how leading companies use enrichment to improve conversion rates

Marketing

Why You Should Never Buy an Email List

Buying email lists leads to legal risk, poor deliverability, and brand damage. Learn smarter, compliant ways to grow your outreach and convert leads ethically.

Sales

What Does SDR Mean in Sales? Role, Skills, and Team Models

SDRs aren't entry-level dialers—they're GTM catalysts. Learn what the modern SDR does, how the role evolved, and how to structure a high-output SDR team.

Sales

Discovery Calls: How Great Reps Win Deals Before the Demo

Discovery isn't a step—it's the deal. Learn how top reps uncover urgency, align on impact, and drive revenue with smarter discovery.

Sales

Sales Leadership in 2025: Traits, Strategy, and Tools That Scale

Sales leadership isn’t just about quotas—it’s about building people, process, and pipeline. Learn how to lead reps, coach effectively, and drive revenue.

Sales

15 Business Development Strategies That Actually Work

From strategic partnerships to AI-powered outreach, these BD strategies are how modern GTM teams create and convert opportunities at scale.

GTM

Revenue Generation: The 2025 Blueprint for Scalable Growth

It’s not just about closing—it’s about systems. Break down models, metrics, and Apollo strategies for driving predictable revenue in B2B.

Sales

B2B Marketing KPIs: The 20 Metrics That Actually Matter

Tracking every metric is easy. Tracking the right ones is what drives pipeline. Here’s the breakdown of 20 KPIs that matter for GTM growth.

Cold Lead Strategy That Converts

How to turn overlooked cold leads into pipeline using smart segmentation, sequencing, and Apollo-powered workflows.

Prospecting

Find the Hiring Manager's Email (Without Guessing)

10 proven ways to discover and verify decision-maker emails—plus how to send better outreach that actually gets replies.

Data Enrichment

Buying Leads Without the Burn

Buying B2B leads isn’t dead—it’s just evolved. Learn how to vet vendors, enrich data, and generate pipeline fast with Apollo.

Marketing

Sales Funnel Optimization Tactics That Actually Work

Better leads, faster deals. This is your playbook for fixing funnel leaks, from targeting to velocity—plus how Apollo helps at every stage.

What Is

Roles

What is a Accountant? How to Sell, Connect, and Close

Learn how to sell to Accountants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Administrative Assistant? How to Sell, Connect, and Close

Learn how to sell to Administrative Assistants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Associate Attorney? How to Sell, Connect, and Close

Learn how to sell to Associate Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Bdr? How to Sell, Connect, and Close

Learn how to sell to Bdrs with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Brand Marketing Manager? How to Sell, Connect, and Close

Learn how to sell to Brand Marketing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Business Operations Analyst? How to Sell, Connect, and Close

Learn how to sell to Business Operations Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chief Administrative Officer? How to Sell, Connect, and Close

Learn how to sell to Chief Administrative Officers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chief Human Resources Officer (Chro)? How to Sell, Connect, and Close

Learn how to sell to Chief Human Resources Officer (Chro)s with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cloud Engineer? How to Sell, Connect, and Close

Learn how to sell to Cloud Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Communications Director? How to Sell, Connect, and Close

Learn how to sell to Communications Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Controller? How to Sell, Connect, and Close

Learn how to sell to Controllers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Corporate Controller? How to Sell, Connect, and Close

Learn how to sell to Corporate Controllers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Crm Administrator? How to Sell, Connect, and Close

Learn how to sell to Crm Administrators with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Customer Relations Manager? How to Sell, Connect, and Close

Learn how to sell to Customer Relations Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cyber Security Analyst? How to Sell, Connect, and Close

Learn how to sell to Cyber Security Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Defense Attorney? How to Sell, Connect, and Close

Learn how to sell to Defense Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Client Success? How to Sell, Connect, and Close

Learn how to sell to Director Of Client Success with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Ux? How to Sell, Connect, and Close

Learn how to sell to Director Of Uxs with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Executive Assistant? How to Sell, Connect, and Close

Learn how to sell to Executive Assistants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Financial Analyst? How to Sell, Connect, and Close

Learn how to sell to Financial Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Fractional Cmo? How to Sell, Connect, and Close

Learn how to sell to Fractional Cmos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a General Counsel? How to Sell, Connect, and Close

Learn how to sell to General Counsels with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Hr Business Partner? How to Sell, Connect, and Close

Learn how to sell to Hr Business Partners with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Implementation Manager? How to Sell, Connect, and Close

Learn how to sell to Implementation Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a It Analyst? How to Sell, Connect, and Close

Learn how to sell to It Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Litigation Attorney? How to Sell, Connect, and Close

Learn how to sell to Litigation Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Marketing Director? How to Sell, Connect, and Close

Learn how to sell to Marketing Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Medical Administrative Assistant? How to Sell, Connect, and Close

Learn how to sell to Medical Administrative Assistants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Patent Attorney? How to Sell, Connect, and Close

Learn how to sell to Patent Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Procurement Analyst? How to Sell, Connect, and Close

Learn how to sell to Procurement Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Product Manager? How to Sell, Connect, and Close

Learn how to sell to Product Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Programs Director? How to Sell, Connect, and Close

Learn how to sell to Programs Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Real Estate Attorney? How to Sell, Connect, and Close

Learn how to sell to Real Estate Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Risk Manager? How to Sell, Connect, and Close

Learn how to sell to Risk Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sales Engineer? How to Sell, Connect, and Close

Learn how to sell to Sales Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sourcing Specialist? How to Sell, Connect, and Close

Learn how to sell to Sourcing Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a State Attorney? How to Sell, Connect, and Close

Learn how to sell to State Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Technical Program Manager? How to Sell, Connect, and Close

Learn how to sell to Technical Program Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Ui Designer? How to Sell, Connect, and Close

Learn how to sell to Ui Designers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Where Is

Companies

Where is Netflix? Prospecting & Outreach Guide

Where does Netflix operate from? Learn about their headquarters in Los Gatos and how to reach them.

Companies

Where is CVS? Prospecting & Outreach Guide

Where does CVS operate from? Learn about their headquarters in Woonsocket and how to reach them.

Companies

Where is WWE? Prospecting & Outreach Guide

Get the complete guide to WWE's headquarters in Stamford, including office insights and contact details.

Companies

Where is IBM? Prospecting & Outreach Guide

Where does IBM operate from? Learn about their headquarters in Armonk and how to reach them.

Companies

Where is Modlily? Prospecting & Outreach Guide

Find out where Modlily is headquartered in Fashion Brand. Learn about their office location and key business operations.

Companies

Where is Sony? Prospecting & Outreach Guide

Get the complete guide to Sony's headquarters in Tokyo, including office insights and contact details.

Companies

Where is Samsung? Prospecting & Outreach Guide

Samsung calls Suwon home. Explore details about their headquarters, operations, and contact info.

Companies

Where is State Farm? Prospecting & Outreach Guide

Get the complete guide to State Farm's headquarters in Bloomington, including office insights and contact details.

Companies

Where is Workday? Prospecting & Outreach Guide

Find Workday's main office in Pleasanton and explore what makes their headquarters unique.

Companies

Where is Goldman Sachs? Prospecting & Outreach Guide

Curious about Goldman Sachs's headquarters? See where they operate in New York and what goes on inside.

Companies

Where is GOAT? Prospecting & Outreach Guide

Step inside GOAT's headquarters in Los Angeles. Get location details and key corporate insights.

Companies

Where is Delta Airlines? Prospecting & Outreach Guide

Delta Airlines calls Atlanta home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Stripe? Prospecting & Outreach Guide

Step inside Stripe's headquarters in San Francisco. Get location details and key corporate insights.

Companies

Where is Leidos? Prospecting & Outreach Guide

Leidos calls Reston home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Berkshire Hathaway? Prospecting & Outreach Guide

Find Berkshire Hathaway's main office in Omaha and explore what makes their headquarters unique.

Companies

Where is Spectrum? Prospecting & Outreach Guide

Find out where Spectrum is headquartered in Stamford. Learn about their office location and key business operations.

Companies

Where is Chase Bank? Prospecting & Outreach Guide

Chase Bank calls New York home. Explore details about their headquarters, operations, and contact info.

Companies

Where is PetSmart? Prospecting & Outreach Guide

Where does PetSmart operate from? Learn about their headquarters in Phoenix and how to reach them.

Companies

Where is Comcast? Prospecting & Outreach Guide

Find out where Comcast is headquartered in Philadelphia. Learn about their office location and key business operations.

Companies

Where is GE Vernova? Prospecting & Outreach Guide

Find out where GE Vernova is headquartered in Cambridge. Learn about their office location and key business operations.

Companies

Where is Walmart? Prospecting & Outreach Guide

Walmart calls Bentonville home. Explore details about their headquarters, operations, and contact info.

Companies

Where is CBRE? Prospecting & Outreach Guide

Explore CBRE's footprint in Dallas. Uncover where they are based and their key corporate functions.

Companies

Where is Cash App? Prospecting & Outreach Guide

Discover the home of Cash App in San Francisco. Get insights into their main office and corporate presence.

Companies

Where is Chewy? Prospecting & Outreach Guide

Get the complete guide to Chewy's headquarters in Dania Beach, including office insights and contact details.

Companies

Where is Trader Joe's? Prospecting & Outreach Guide

Where does Trader Joe's operate from? Learn about their headquarters in Monrovia and how to reach them.

Companies

Where is QVC? Prospecting & Outreach Guide

QVC calls West Chester home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Alo Yoga? Prospecting & Outreach Guide

Explore Alo Yoga's footprint in Los Angeles. Uncover where they are based and their key corporate functions.

Companies

Where is MLB? Prospecting & Outreach Guide

Get the complete guide to MLB's headquarters in New York, including office insights and contact details.

Companies

Where is Hunters? Prospecting & Outreach Guide

Where does Hunters operate from? Learn about their headquarters in Brand and how to reach them.

Companies

Where is Allegiance Flag Company? Prospecting & Outreach Guide

Step inside Allegiance Flag Company's headquarters in Charleston. Get location details and key corporate insights.

Companies

Where is Chime Bank? Prospecting & Outreach Guide

Get the complete guide to Chime Bank's headquarters in San Francisco, including office insights and contact details.

Companies

Where is Zoom? Prospecting & Outreach Guide

Zoom calls San Jose home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Boar's Head? Prospecting & Outreach Guide

Boar's Head calls Sarasota home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Milwaukee Tool? Prospecting & Outreach Guide

Find out where Milwaukee Tool is headquartered in Brookfield. Learn about their office location and key business operations.

Companies

Where is ShipBob? Prospecting & Outreach Guide

Get the complete guide to ShipBob's headquarters in Chicago, including office insights and contact details.