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When you know who the influencers and key decision makers are, you can align your conversation around their goals, challenges, and buying criteria. This focus increases the likelihood of winning buy-in across stakeholders.
Why it matters: Decision-makers care about ROI and high-level outcomes. Use insights to show how your solution delivers measurable impact.
Tip: Confirm attendee roles ahead of time to adjust your pitch for executives, managers, or technical leaders.
