Target Former Champions

Target Former Champions

When champions (clients & partners) land in new companies, leverage their past success stories with you to open doors.

It's about transforming trust into traction, making every satisfied client a bridge to fresh opportunities. Turn those existing relationships into a powerful tool to introduce and establish your solutions in new organizations.

Impact:
  • Book more meetings

Sequences

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DAY 1 Manual emailHi {{ first_name }} - Saw you got a new gig recently — congrats! I know you used [PRODUCT] at your last company, so I wanted to drop you a note to see if you are interested in using us again at {{ company }}.

If you want a demo of the latest over here + talk through how we would fit into your current tech stack, you can grab time with me here [INSERT CALENDAR LINK]

Best,
[SIGNATURE BLOCK]
DAY 1 Call + voicemailCall script:
Hey {{first_name}}, it’s [YOUR NAME] from [YOUR COMPANY], are they keeping you busy today?

Look I know I caught you cold here — do you mind if I level with you quickly and you can let me know if you think it’s worth a follow-up?

I saw you got a new gig recently — congrats! I know you used [PRODUCT] at your last company, so I wanted to drop you a note to see if you are interested in using us again at {{ company }}.

Would it be worth a 30-minute walk-through of the latest over here + talk through how we would fit into your current tech stack?

Leave voicemail:
Hi {{ first_name }} - I saw you got a new gig recently — congrats! I know you used [PRODUCT] at your last company, so I wanted to drop you a note to see if you are interested in using us again at {{ company }}.

I’ll drop you an email as well, so feel free to call or email me back and we’ll find some time on our calendars to get into more detail.

Looking forward to hearing back soon!
DAY 4Linkedin connection<Leave blank>
DAY 7 Automatic emailBy the way, if you're already using something for [SOLUTION], I'd love to hear how it's going so far.

As you probably know, a major goal here at [YOUR COMPANY] is to [VISION].

And we continue to hear from [PERSONA] that [VALUE PROP].

If you want to explore us again, here’s a link to my calendar [INSERT CALENDAR LINK] - grab any time that is convenient for you.

[SIGNATURE BLOCK]
DAY 7CallSee call script in first call step
DAY 10Linkedin messageHi {{first_name}} - Congrats on your new gig! I know you used [PRODUCT] at your last company, so I wanted to drop you a note to see if you are interested in using us again at {{company}}.

Let me know if you want a demo of the latest over here.
DAY 12Automatic emailHi {{first_name}},

As a former [YOUR COMPANY] customer, you're probably pretty familiar with most of what we offer.

But, as a refresher, we have everything your team needs:
[PAIN POINTS]
[PAIN POINTS]
[PAIN POINTS]

Is it worth exploring us for your new gig?

You can reply back to this email or, if easier, you can grab time with me here [INSERT CALENDAR LINK].

[SIGNATURE BLOCK]
DAY 12CallCall but no voicemail
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