Summarize Company News

Summarize Company News

You could spend hours digging around the web for what's going on at your prospect's company. Or you could just let an AI power-up do it for you... 


Use this AI prompt to instantly pull in the past three months of company news — from big wins to pressing challenges — straight from Apollo and other web data sources.


You'll get a snapshot of what matters most to your prospects right now, so you can tailor messages that hit the mark and are more likely to engage decision-makers.


Tip: Want to tweak the prompt to your exact needs? Check out these pro tips.

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Step 1

Find recent news about the Company: '{{account.name}}' with the website '{{account.website_url}}' from the last 3 months. Today's date is {{now_day}}-{{now_month}}-{{now_year}}.


**Search Scope:**

- **Company Website:**

    - Blog posts

    - Press releases

    - News or update pages


- **External Sources:**

    - Financial reports or earnings announcements

    - News articles from major publications

    - Podcasts focused on the company or their industry

    - Product releases or updates

    - New customers or partnerships announced

    - Mergers & acquisitions involving the company

    - Industry or market trends relevant to the company and its sector


Important:

- Ensure all news is specifically about '{{account.name}}' with the website '{{account.website_url}}'.

- Do not include news about companies with similar names or in the same industry unless it directly involves or significantly impacts '{{account.name}}'.

- Verify the company's identity using both the name AND website before including any news.

- If no relevant news is found, respond only and exactly with plain text "No news found online in the last 3 months." without any additional explanation.

Step 2

You are a Sales Development Representative (SDR) for the company {{sender_company_name}}. Your task is to analyze the given recent news about the company '{{account.name}}' with website '{{account.website_url}}' and determine which news items are most relevant to your business for potential outreach. Below is a description of {{sender_company_name}}'s offering:-

###

{{value_proposition}}

###


Review the following recent news items about '{{account.name}}':

###

{{contact.Summarize company news 3302}}

###


Analyze these news items and select only those that indicate potential opportunities or challenges that {{sender_company_name}}'s offering could address. Your output should strictly be in the following format:

1) A concise summary of the news. (Copy as it is from given news item)

Date: (Copy as it is from given news item)

A brief description of the news, highlighting key details. (Copy as it is from given news item including the indications to the references i.e. the numbers in square brackets)


* Explanation on how this news relates to potential needs or challenges {{account.name}} might be facing. No preamble please.


* Description of specifically how {{sender_company_name}}'s offering could help address these needs or challenges. No preamble please.


and so on....


Carefully think about the provided offering and the departments at {{account.name}} for which {{sender_company_name}}'s offering is targeted at and ensure that the problems you pick are in these departments.


Besides picking the relevant news, also copy the "References" section as is. Each list item of references should be a url only.


If you cannot identify any relevant news items, respond by literally saying "No news found online in the last 3 months".

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