[Free template] Engage Prospects Who Open Your Email

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Templates

Engage Prospects Who Open Your Email

🏆 APOLLO TEMPLATE CONTEST WINNER

Sean O’Brien, Sales Manager at FST Media

Seán, Sales Manager at FST Media, specializes in securing tech sponsorships for events in government, banking, and finance.

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

Not every prospect responds to your first email — but that doesn’t mean they’re not interested.

Seán’s Workflow helps you identify warm leads by automatically following up with prospects who engage with your initial outreach. Whether you’re selling, recruiting, or networking, this structured approach ensures you stay on their radar and increases your chances of a response.

Actions this Workflow can automate:

Send a simple first email with just a little bit of information
Send a second, more detailed email to any contact who views the first email more than once
Trigger a LinkedIn connection request and message them there

Impact:

Boost follow-up engagement (Seán’s open rate is 56% and reply rate is 6.7%!)
Streamline your outreach
Close more deals by targeting engaged prospects

All templates

Workflows & Automations

Ask Happy Customers for Referrals

BY APOLLO.IO

Workflows & Automations

Ask Happy Customers for Reviews

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AI Research Prompts

Assign as B2B or B2C

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AI Research Prompts

Assign as SaaS or non-SaaS

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Workflows & Automations

Automatically Hit No-Shows

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Workflows & Automations

Call When Email is Opened or Clicked

BY APOLLO.IO

Sequences

Congratulate on New Role

BY APOLLO.IO

Workflows & Automations

Congratulate Recently Promoted Contacts

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Sequences

Conversation Starter Cold Calling Script

By Nick Ross, Senior SDR Manager at Klue

Sequences

Convert Inbound Leads

BY APOLLO.IO

Workflows & Automations

Create Deal When Contact Is Interested

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Workflows & Automations

Create Deals From Booked Meetings

BY APOLLO.IO

Conversations

Demo Call Scorecard

BY APOLLO.IO

Conversations

Discovery Call Scorecard

BY APOLLO.IO

Workflows & Automations

End Sequence for Outdated Contacts

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Workflows & Automations

Engage Your Product's Users

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Sequences

Find the Right Contact

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Workflows & Automations

Follow up on Deals Showing No Progress

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Workflows & Automations

Follow Up On No-Show Meetings

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AI Research Prompts

Generate an Opening Line from Professional Posts

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AI Research Prompts

Generate Personalized Email

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Workflows & Automations

Get Ahead of Renewals

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Pre-meeting insights

Get overview on meeting attendees

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Workflows & Automations

Hit Companies That Are Scaling

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Workflows & Automations

Hit Form-Abandoners

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Hit New Hires

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Workflows & Automations

Hit Recently Funded Companies

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AI Research Prompts

Identify Competitors

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AI Research Prompts

Identify Pre-Construction Projects

Dhara
Patel

CEO,
Outer Realm

AI Research Prompts

Identify Who Your Target Company Sells To

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Workflows & Automations

Instantly Hit New Inbounds

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Workflows & Automations

Keep Deal Next Steps Up-to-Date

BY APOLLO.IO

AI Research Prompts

Know if a Company had Executive Changes

BY APOLLO.IO

Sequences

Re-Book Meeting No Shows

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Workflows & Automations

Reach out to High-Value Signups

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Sequences

Reach Website Visitors

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Workflows & Automations

Replace Bounces With New Contacts

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AI Research Prompts

Reveal Company Pain Points

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Workflows & Automations

Spot Companies Hiring for Specific Roles

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Nikolaou

Growth Lead,
Cyzag

AI Research Prompts

Summarize Company News

BY APOLLO.IO

AI Research Prompts

Summarize Contact’s Professional Background

BY APOLLO.IO

AI Research Prompts

Summarize Product and Industry Insights

Carol
Olona

Chief of GTM,
LeadMinders

AI Research Prompts

Summarize Professional Posts

BY APOLLO.IO

Workflows & Automations

Sync Contact & Account Stages

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Workflows & Automations

Sync Deal & Account Stages

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Sequences

Tailor Messaging to Role

BY APOLLO.IO

Sequences

Target Former Champions

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Sequences

Target High Intent Prospects

BY APOLLO.IO

Workflows & Automations

Target Inbound Demo Requests Using Conditional Logic

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Workflows & Automations

Target Leads Based on Software or Products They Use

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Workflows & Automations

Target People Researching Your Category Using Conditional Logic

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Workflows & Automations

Target Website Visitors Using Conditional Logic

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Sequences

The Quick Pitch Cold Calling Script

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Upsell When Users Hit a Limit

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Pre-meeting insights

View meeting history with this company

BY APOLLO.IO

Pre-meeting insights

View next steps from last meeting

BY APOLLO.IO

Sequences

VIPs & C-Suite Cold Calling Script

By James O'Sullivan, Apollo Academy Instructor at Apollo.io

Sequences

Win Customers From Competitors

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Workflows & Automations

Winback Churned Customers

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Workflows & Automations

Work Companies Researching Your Category

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Workflows & Automations

Work Leads Who Went Cold

BY APOLLO.IO

Workflows & Automations

Work New Leads at Target Accounts

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AI Research Prompts

Write an Email Based on Competitive Analysis

René
Cobar

Sr. Sales Development Manager,
Apollo

How to Make Cold Calls in Apollo

Free Training on Cold Emails That Get More Replies

How to Use AI Research to Accelerate Prospecting

How to Use Workflows to Automate Your Sales Process

How to Make Cold Calls in Apollo

Free Training on Cold Emails That Get More Replies

How to Use AI Research to Accelerate Prospecting

How to Use Workflows to Automate Your Sales Process

Engage Prospects Who Open Your Email

Not every prospect responds to your first email — but that doesn’t mean they’re not interested.

Actions this Workflow can automate:

Impact:

All templates

Ask Happy Customers for Referrals

Ask Happy Customers for Reviews

Assign as B2B or B2C

Assign as SaaS or non-SaaS

Automatically Hit No-Shows

Call When Email is Opened or Clicked

Congratulate on New Role

Congratulate Recently Promoted Contacts

Conversation Starter Cold Calling Script

Convert Inbound Leads

Create Deal When Contact Is Interested

Create Deals From Booked Meetings

Demo Call Scorecard

Discovery Call Scorecard

End Sequence for Outdated Contacts

Engage Your Product's Users

Find the Right Contact

Follow up on Deals Showing No Progress

Follow Up On No-Show Meetings

Generate an Opening Line from Professional Posts

Generate Personalized Email

Get Ahead of Renewals

Get overview on meeting attendees

Hit Companies That Are Scaling

Hit Form-Abandoners

Hit New Hires

Hit Recently Funded Companies

Identify Competitors

Identify Pre-Construction Projects

DharaPatel

Identify Who Your Target Company Sells To

Instantly Hit New Inbounds

Keep Deal Next Steps Up-to-Date

Know if a Company had Executive Changes

Re-Book Meeting No Shows

Reach out to High-Value Signups

Reach Website Visitors

Replace Bounces With New Contacts

Reveal Company Pain Points

Spot Companies Hiring for Specific Roles

TasosNikolaou

Summarize Company News

Summarize Contact’s Professional Background

Summarize Product and Industry Insights

CarolOlona

Summarize Professional Posts

Sync Contact & Account Stages

Sync Deal & Account Stages

Tailor Messaging to Role

Target Former Champions

Target High Intent Prospects

Target Inbound Demo Requests Using Conditional Logic

Target Leads Based on Software or Products They Use

Target People Researching Your Category Using Conditional Logic

Target Website Visitors Using Conditional Logic

The Quick Pitch Cold Calling Script

Upsell When Users Hit a Limit

View meeting history with this company

View next steps from last meeting

VIPs & C-Suite Cold Calling Script

Win Customers From Competitors

Winback Churned Customers

Work Companies Researching Your Category

Work Leads Who Went Cold

Work New Leads at Target Accounts

Write an Email Based on Competitive Analysis

RenéCobar

Dhara
Patel

Tasos
Nikolaou

Carol
Olona

René
Cobar