[Free template] Engage Prospects Who Open Your Email | Apollo Academy

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Engage Prospects Who Open Your Email

🏆 APOLLO TEMPLATE CONTEST WINNER

Sean O’Brien, Sales Manager at FST Media

Seán, Sales Manager at FST Media, specializes in securing tech sponsorships for events in government, banking, and finance.

“My template combines personalized messaging with a structured follow-up sequence that has proven to be very successful.”

Not every prospect responds to your first email — but that doesn’t mean they’re not interested.

Seán’s Workflow helps you identify warm leads by automatically following up with prospects who engage with your initial outreach. Whether you’re selling, recruiting, or networking, this structured approach ensures you stay on their radar and increases your chances of a response.

Actions this Workflow can automate:

Send a simple first email with just a little bit of information
Send a second, more detailed email to any contact who views the first email more than once
Trigger a LinkedIn connection request and message them there

Impact:

Boost follow-up engagement (Seán’s open rate is 56% and reply rate is 6.7%!)
Streamline your outreach
Close more deals by targeting engaged prospects

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How to Write Cold Emails Anyone Will Respond To

How to Use AI Power-ups to Accelerate Prospecting

How to Use Workflows to Automate Your Sales Process

Engage Prospects Who Open Your Email

Not every prospect responds to your first email — but that doesn’t mean they’re not interested.

Actions this Workflow can automate:

Impact:

All templates

Ask Happy Customers for Referrals

Ask Happy Customers for Reviews

Assign as B2B or B2C

Assign as SaaS or non-SaaS

Automatically Hit No-Shows

Call When Email is Opened or Clicked

Congratulate on New Role

Congratulate Recently Promoted Contacts

Conversation Starter Cold Calling Script

Convert Inbound Leads

Create Deal When Contact Is Interested

Create Deals From Booked Meetings

Demo Call Scorecard

Discovery Call Scorecard

End Sequence for Outdated Contacts

Engage Your Product’s Users

Find the Right Contact

Follow up on Deals Showing No Progress

Follow Up On No-Show Meetings

Generate an Opening Line from Professional Posts

Generate Personalized Email

Get Ahead of Renewals

Get overview on meeting attendees

Hit Companies That Are Scaling

Hit Form-Abandoners

Hit New Hires

Hit Recently Funded Companies

Identify Competitors

Identify decision-makers in this meeting

Identify Likely-to-Engage Contacts

Identify Pre-Construction Projects

DahraPatel

Identify Who Your Target Company Sells To

Instantly Hit New Inbounds

Keep Deal Next Steps Up-to-Date

Know if a Company had Executive Changes

Learn about company priorities

Learn Company Priorities

Re-Book Meeting No Shows

Reach out to High-Value Signups

Reach Website Visitors

Replace Bounces With New Contacts

Reveal Company Pain Points

Spot Companies Hiring for Specific Roles

TasosNikolaou

Summarize Company News

Summarize Contact’s Professional Background

Summarize key company information

Summarize objections from past meetings

Summarize Product and Industry Insights

CarolOlona

Summarize Professional Posts

Summarize Relevant Job Postings

Sync Contact & Account Stages

Sync Deal & Account Stages

Tailor Messaging to Role

Target Former Champions

Target High Intent Prospects

Target Inbound Demo Requests Using Conditional Logic

Target Leads Based on Software or Products They Use

Target People Researching Your Category Using Conditional Logic

Target Website Visitors Using Conditional Logic

The Quick Pitch Cold Calling Script

Upsell When Users Hit a Limit

View meeting history with this company

View next steps from last meeting

VIPs & C-Suite Cold Calling Script

Dahra
Patel

Tasos
Nikolaou

Carol
Olona

René
Cobar