7 Ways to Avoid the Spam Folder

7 Ways to Avoid the Spam Folder

James A. O'Sullivan • 47 minutes • 4 RESOURCES

When emailing leads, you want to ensure you land in the inbox, every single time.

Watch this walkthrough of how to stay out of the spam folder by Cole D’Ambra, Apollo.io’s Head of Marketing Automation and Apollo Academy’s James O’Sullivan.

Cole will also share how he helped Ashby increase inbox placement from 62% to 96% to generate a whopping 560% more replies.

You'll learn how to:

  • Maintain a healthy domain with proper email warmup

  • Configure your mailbox to look like a real person and not a spammer

  • Find and use verified emails that boost your domain reputation

  • How to measure email deliverability and engagement



Learn more about deliverability

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