Better Leads, Bigger Wins: Master Prospecting in 3 Steps

Better Leads, Bigger Wins: Master Prospecting in 3 Steps

James A. O'Sullivan • 51 minutes • 3 RESOURCES

Only 10% of buyers in your total addressable market are actually open to exploring a new solution – and an even smaller fraction are ready to buy right now.

That's why you might have experienced these all-too-familiar responses:

-“Not interested.”

-“I’m happy with my current solution.”

-[Crickets.]

With the right prospecting strategy, you can stop wasting time on crickets and naysayers, and start focusing on the right prospects.

Watch to find out how to find your target audience, prioritize your best leads, and prepare to connect with them in a real and authentic way.

You’ll learn:

  • How to create your ideal customer profiles and personas
  • Ways to identify your best leads
  • How to listen for key buying signals
  • Tips for building genuine relationships with your buyers

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