VIPs & C-Suite Cold Calling Script

VIPs & C-Suite Cold Calling Script

By James O’Sullivan, Apollo Academy Instructor at Apollo.io

Get this cold calling script from expert James O’Sullivan who closed the largest deal in Uber’s history – a gargantuan $30 million deal.

In this cold-calling script designed for VIPs and C-suites executives, James structures his cold calls in the following way:

  • Permission-based opener
  • Establish credibility or rapport
  • Show a deep understanding of pain
  • Social proof
  • Close

James’s pro-tip: “Rotate through two weeks of high activity on a prospect, and then lay off for two weeks. Come back for another two weeks; but add new insights, research that supports the need or potential downside risk of not making change.”

Impact:
  • Book more meetings

Sequences

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Cold calling sequence template
DAY 1 EmailHighly personalized email
DAY 1 CallCall script:
Hi {{first_name}},

Happy {{day_of_week}}. This is [YOUR NAME], I’m calling from [YOUR COMPANY].

*Beat* I’m really glad I caught you.

Pardon me for reaching out so much - I was excited to connect with you. You have 1 min so I can tell you why?

*Pause / Wait for response*

Wonderful, thank you.

I’m part of the leadership team at [YOUR COMPANY], and we are changing how companies [PROBLEMS YOU SOLVE].

I saw that the company was scaling back plans to grow this year. I spoke with a few [PERSONA]; they mentioned that [PAIN POINTS].

It looked to us like this is a problem downstream from [PROBLEM YOU SOLVE].
Is that in line with your view of the situation?

*Pause / Wait for response*

I am really glad I reached you.

We have been seeing atypical success in [PROBLEM YOU SOLVE].

We’ve done this for [CUSTOMER 1], [CUSTOMER 2], and we just recently got back numbers from [CUSTOMER 3]. We were able to dramatically improve [KEY METRIC] and reduce [PROBLEM YOU SOLVE] by XX%.

Would it be possible to get on your calendar sometime next week? I realize this call is light on details, but I can give you a better overview of how we do this, what our customers are seeing as a result, and I’d love to dive in a bit more on the specifics of your situation.

Leave voicemail:
*Pro tip: record this voicemail in your Apollo dialer settings*

Hi {{first name}}, this is s [YOUR NAME] from [YOUR COMPANY].

I sent you an email [X] days ago regarding [PAIN POINT / VALUE PROP]
We’ve been able to help [COMPANIES X] to see [RESULTS].

My phone number is [XXX.XXX.XXXX.]
Hoping to connect to see if we could do the same for {{company}}.

Hope you are having a great day! Talk to you soon.
DAY 2 Call<Use call script in first call step and don’t leave voicemail>
DAY 2 Call<Use call script in first call step and leave voicemail>
DAY 5 Linkedin ConnectionHey {{first name}}! Just left you a voicemail. There a better time to call later this week or next? Hope your day is fantastic so far!
DAY 7 EmailHi {{first name}},

A quick follow-up on my last email as I’ve been trying to reach you via the phone a few times.

Is there an ideal time to chat this week?

[SIGNATURE BLOCK]
DAY 9 Call<Use call script in first call step>
DAY 10 Call<Use call script in first call step>
DAY 11 Call<Use call script in first call step>
DAY 7 EmailHey {{first name}}!

I’ve tried to get in touch with you a few times but it seems it’s not the right time.

Quick note for when you get back — companies like yours [QUANTIFIABLE VALUE PROP].

Does that sound even a little like something you need?
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