Content types
Use cases
Features
By James O’Sullivan, Apollo Academy Instructor at Apollo.io
In this cold-calling script designed for VIPs and C-suites executives, James structures his cold calls in the following way:
James’s pro-tip: “Rotate through two weeks of high activity on a prospect, and then lay off for two weeks. Come back for another two weeks; but add new insights, research that supports the need or potential downside risk of not making change.”
| DAY 1 Email | Highly personalized email |
| DAY 1 Call | Call script: Hi {{first_name}}, Happy {{day_of_week}}. This is [YOUR NAME], I’m calling from [YOUR COMPANY]. *Beat* I’m really glad I caught you. Pardon me for reaching out so much - I was excited to connect with you. You have 1 min so I can tell you why? *Pause / Wait for response* Wonderful, thank you. I’m part of the leadership team at [YOUR COMPANY], and we are changing how companies [PROBLEMS YOU SOLVE]. I saw that the company was scaling back plans to grow this year. I spoke with a few [PERSONA]; they mentioned that [PAIN POINTS]. It looked to us like this is a problem downstream from [PROBLEM YOU SOLVE]. Is that in line with your view of the situation? *Pause / Wait for response* I am really glad I reached you. We have been seeing atypical success in [PROBLEM YOU SOLVE]. We’ve done this for [CUSTOMER 1], [CUSTOMER 2], and we just recently got back numbers from [CUSTOMER 3]. We were able to dramatically improve [KEY METRIC] and reduce [PROBLEM YOU SOLVE] by XX%. Would it be possible to get on your calendar sometime next week? I realize this call is light on details, but I can give you a better overview of how we do this, what our customers are seeing as a result, and I’d love to dive in a bit more on the specifics of your situation. Leave voicemail: *Pro tip: record this voicemail in your Apollo dialer settings* Hi {{first name}}, this is s [YOUR NAME] from [YOUR COMPANY]. I sent you an email [X] days ago regarding [PAIN POINT / VALUE PROP] We’ve been able to help [COMPANIES X] to see [RESULTS]. My phone number is [XXX.XXX.XXXX.] Hoping to connect to see if we could do the same for {{company}}. Hope you are having a great day! Talk to you soon. |
| DAY 2 Call | <Use call script in first call step and don’t leave voicemail> |
| DAY 2 Call | <Use call script in first call step and leave voicemail> |
| DAY 5 Linkedin Connection | Hey {{first name}}! Just left you a voicemail. There a better time to call later this week or next? Hope your day is fantastic so far! |
| DAY 7 Email | Hi {{first name}}, A quick follow-up on my last email as I’ve been trying to reach you via the phone a few times. Is there an ideal time to chat this week? [SIGNATURE BLOCK] |
| DAY 9 Call | <Use call script in first call step> |
| DAY 10 Call | <Use call script in first call step> |
| DAY 11 Call | <Use call script in first call step> |
| DAY 7 Email | Hey {{first name}}! I’ve tried to get in touch with you a few times but it seems it’s not the right time. Quick note for when you get back — companies like yours [QUANTIFIABLE VALUE PROP]. Does that sound even a little like something you need? |
| DAY 1 Email | Highly personalized email |
| DAY 1 Call | Call script: Hi {{first_name}}, Happy {{day_of_week}}. This is [YOUR NAME], I’m calling from [YOUR COMPANY]. *Beat* I’m really glad I caught you. Pardon me for reaching out so much - I was excited to connect with you. You have 1 min so I can tell you why? *Pause / Wait for response* Wonderful, thank you. I’m part of the leadership team at [YOUR COMPANY], and we are changing how companies [PROBLEMS YOU SOLVE]. I saw that the company was scaling back plans to grow this year. I spoke with a few [PERSONA]; they mentioned that [PAIN POINTS]. It looked to us like this is a problem downstream from [PROBLEM YOU SOLVE]. Is that in line with your view of the situation? *Pause / Wait for response* I am really glad I reached you. We have been seeing atypical success in [PROBLEM YOU SOLVE]. We’ve done this for [CUSTOMER 1], [CUSTOMER 2], and we just recently got back numbers from [CUSTOMER 3]. We were able to dramatically improve [KEY METRIC] and reduce [PROBLEM YOU SOLVE] by XX%. Would it be possible to get on your calendar sometime next week? I realize this call is light on details, but I can give you a better overview of how we do this, what our customers are seeing as a result, and I’d love to dive in a bit more on the specifics of your situation. Leave voicemail: *Pro tip: record this voicemail in your Apollo dialer settings* Hi {{first name}}, this is s [YOUR NAME] from [YOUR COMPANY]. I sent you an email [X] days ago regarding [PAIN POINT / VALUE PROP] We’ve been able to help [COMPANIES X] to see [RESULTS]. My phone number is [XXX.XXX.XXXX.] Hoping to connect to see if we could do the same for {{company}}. Hope you are having a great day! Talk to you soon. |
| DAY 2 Call | <Use call script in first call step and don’t leave voicemail> |
| DAY 2 Call | <Use call script in first call step and leave voicemail> |
| DAY 5 Linkedin Connection | Hey {{first name}}! Just left you a voicemail. There a better time to call later this week or next? Hope your day is fantastic so far! |
| DAY 7 Email | Hi {{first name}}, A quick follow-up on my last email as I’ve been trying to reach you via the phone a few times. Is there an ideal time to chat this week? [SIGNATURE BLOCK] |
| DAY 9 Call | <Use call script in first call step> |
| DAY 10 Call | <Use call script in first call step> |
| DAY 11 Call | <Use call script in first call step> |
| DAY 7 Email | Hey {{first name}}! I’ve tried to get in touch with you a few times but it seems it’s not the right time. Quick note for when you get back — companies like yours [QUANTIFIABLE VALUE PROP]. Does that sound even a little like something you need? |
