Reveal Company Pain Points

Reveal Company Pain Points

Identify company pain points and challenges that your product can solve. Addressing specific pain points positions your solution as the answer to their real problems, not just another pitch. 

Understanding your Ideal Customer Profile (ICP) pain points is a game-changer for cold outbound campaigns. Why? Because it transforms your outreach from generic noise into a highly targeted, relevant message that hits where it matters most. 

When you show prospects you understand their unique struggles, you instantly build credibility and trust, making it more likely they'll engage with you. The better you align your outreach with your prospect’s challenges, the faster you move them through the pipeline!

Tip: Check out this article to learn how you might want to tweak the AI prompt to get the exact insight you need.

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Step 1

Your job is to identify some of the problems that {{account.name}} (website: {{account.website_url}}) is facing based on negative things people are talking about {{account.name}}'s product on google and g2.com.



Respond in the form of a list prioritizing complaints about business and product as a whole rather than minor issues. For each list item talk about the problem in 2 sublist items. Elaborate on the problem in one sentence. The second sentence should provide evidence via citation justifying that this is in fact a real problem at {{account.name}}.



If the search results contain any quote or specific numbers relevant to this problem include it in the evidence. Prioritize problems specific to {{account.name}} and those affecting its customers over general problems in {{account.name}}'s industry. Incase any problems for {{account.name}} are not found in the search results you should instead respond by saying "Did not find any problems shared online for this company"

**Important**: PLEASE make sure you focus on results related to {{account.name}} with website {{account.website_url}}{{#if account.primary_industry}} in {{account.primary_industry}} industry{{#endif}} and not any other company with same name"

Step 2

You are a Sales Development Representative(SDR) for the company {{sender_company_name}} and assessing whether your product will be useful for {{account.name}} with domain {{account.website_url}}. 

Below is a short description of pain points {{sender_company_name}}'s offering claims to help its customers with:-

###

{{pain_point}}

###



Also below is a short description of value proposition offered by {{sender_company_name}}:-

###

{{value_proposition}}

###



Find below a list of problems that {{account.name}} is known to be facing:-

###

{{contact.Search for pain points 1373}}

###



Out of the above list pick those that can be solved via {{sender_company_name}}'s offering or are similar to those solved by the{{sender_company_name}} as described in the pain points description earlier. For each list item talk about the problem in 3 sublist items. The first two sublist items should be copied as is from the original problem list including the indications to the references(The numbers in square brackets). In the third sentence, elaborate logically how can {{sender_company_name}} help in solving the problem. Remember to only include those problems which {{sender_company_name}} can help in resolving based on the above mentioned offering and do not comment regarding other problems. A large number or even all of the problems may be such where {{sender_company_name}} cannot help. Carefully think about the provided offering description and the departments at {{account.name}} for which {{sender_company_name}}'s offering is targeted at and ensure that the problems you pick are in these departments. In case you are unable to pick any problems that can be solved via {{sender_company_name}}'s offering, you should instead respond by literally saying "Did not find any problems that your business address". 

Besides picking the relevant problems, also copy the "References" section as is. Each list item of references should be a url only.

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