More data coverage,
one simple workflow
or
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Close more deals
10%
conversion rate to sale
Reach more prospects
7%
more phone numbers
Protect your reputation
45%
lower email bounce rate
*Based on 2 months of usage data from beta customers
DATA COVERAGE
Combine the power of data providers
One workflow starts with Apollo data, then checks a network of data providers, so you get the full picture with emails, phone numbers, company fields, and more. All without ever leaving Apollo.
240M+ contacts and 30M+ companies in Apollo’s data
20+ data partners, or bring your own vendor
Expanded field enrichment like funding, revenue, technologies, department, and more
DATA IN ACTION
Take enriched data anywhere your team works
Once a record’s enriched, use it anywhere your team needs it. Run it through workflows in Apollo, sync it to your CRM, or pull it into your stack via API.
Built-in workflow automations, sequencing, and dialing
CRM sync on demand, on a schedule, or in real time
API access to enrich records anywhere in your stack
With Apollo’s Waterfall Enrichment, I can combine data from multiple providers and run my outbound sequences all in one platform. It’s simpler and more powerful than other tools that can’t handle the full process.”
Dave Raleigh
Franchise Owner at First Choice Business Brokers of West Charlotte
Frequently asked questions
Waterfall enrichment checks multiple data sources in sequence, so if one source is missing a field, the next one fills it. You get higher coverage and accuracy than any single provider, without stitching vendors together yourself.
Apollo enriches every record with its own data first, drawing from 240M+ contacts and 30M+ companies. If a field is still missing, it automatically moves to your chosen data partners in the order that you set. Each one gets a shot at filling the gap. Choose from 20+ partners in Apollo or bring your own data vendor. Apollo validates everything and delivers the best available data, all inside the platform.
Waterfall enrichment currently covers enrichment for emails and phone numbers.
When you select email validation in waterfall, each email is run through data validation partners before it reaches your team. This is designed to reduce bounce rates, lower spam rates, and improve deliverability across your campaigns.
