Join over 600,000 companies using Apollo
Why Apollo
Give your team the ultimate source of truth
Your CRM only shows part of the picture. Apollo Profile brings your data, Apollo’s data, and third-party signals together into one unified profile you and your AI can trust.
One person, one profile
Act on every signal
Give AI the full picture
UNIFY
Query your data without the scavenger hunt
Apollo Profile unifies and structures your data sources (including custom objects) so any team can pull what they need. No more digging through five different systems to find it.
Identity resolution across first- and third-party data sources
Unified person and company profiles with complete GTM context
Shared context for reps, workflows, and Apollo AI
CONNECT
Bring your own data and signals
Your business is different from everyone else's. Connect the data that makes it unique, then combine it with Apollo's data and signals to power every workflow.
CRM, warehouse, and product data connected in one place
Gong call transcripts tied to customer profile
Custom objects that reflect how your business actually works
EXECUTE
Power AI with your business context
Generic AI gives generic answers. Apollo AI works from your unified profile, so recommendation, target account, and message reflects your business — not just the prompt you wrote.
AI targeting based on your first-party data and GTM signals
AI Context Center to teach Apollo your voice, tone, and product
Recommendations built on data unique to your business
How Apollo Profile works
Connect
Bring in your CRM, data warehouse, and call transcripts, alongside Apollo's data and third-party signals.
Resolve
Identity resolution and signal consolidation merge those sources into one unified contact profile and one company profile.
Activate
Scoring, routing, outreach, and Apollo's AI all read from the same profile, inside Apollo or across your stack.
Frequently asked questions
Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry’s largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system.
Apollo Profile is one unified profile per person and company, built from your first-party data, Apollo's data, and third-party signals. It's the bridge between Apollo's data layer and intelligence layer — resolving multiple sources into one record your team and your AI can actually act on, instead of five conflicting copies across five tools.
A Unified Data Model resolves data from many sources into one consistent profile per person and company. Instead of duplicate, conflicting records in separate tools, identity resolution matches and merges them so each record exists once. In Apollo, this powers the Apollo Profile.
You can bring in your first-party data, including your CRM, your data warehouse through the Snowflake integration, and your call transcripts from Gong with historical conversations included, and combine it with Apollo's data network and third-party signals like intent and job changes. Apollo resolves all of it into one profile per person and company.
Your CRM is a system of record you update manually. Apollo Profile is a unifying layer across your sources — pulling in your CRM, warehouse, and Apollo data and resolving them into one trusted profile your team and AI can act on. It doesn't replace your CRM. It makes it worth more.
Apollo shows you where every field on a profile comes from and lets you set precedence rules for which source wins on conflict. Instead of guessing which copy of a record is right, you decide the rules once and trust the resolved profile your team and AI act on.
