Apollo for small businesses

Everything you need to grow, in one place

Find leads, reach out, book meetings, and let Apollo AI handle the busywork — while you focus on building relationships.

or

By signing up, I agree to Apollo’s Terms of Service and Privacy Policy.

A small business owner using Apollo to find and reach prospects
Join over 600,000 companies using Apollo

Why Apollo

Work and grow like a much bigger team

Run all your sales motions in a system that's easy to set up today and scales with you tomorrow.

One system, all connected

Everything from prospecting to meetings in one system, instead of five disconnected tools.

Ready to go in minutes, not weeks

World-class data, best-practice playbooks, and your first sequence live in minutes.

Data & signals you can trust

98% email accuracy, buying signals, and built-in deliverability help emails reach the right inbox.

AI that does the busywork

Research, list building, outreach — what used to take a whole GTM org, now done before your first coffee.
An AI Assistant panel offering to find ideal prospects, research accounts, and craft an outbound sequence

Start

Get started in minutes, not weeks

Get up and running fast with built-in data and outreach workflows. Find prospects and send your first campaign the same day.

  • 240M+ contacts and 30M+ companies with verified contact data and firmographics

  • AI trained on your brand, tone, and offering

  • Multi-channel sequences with built-in deliverability

A target accounts dashboard in Apollo Workspace showing account overview and status

Unify

Run your GTM from one system

Apollo runs outbound, inbound, and everything in between in one system. No integrations to manage and no tools to stitch together.

  • Workspace for prospecting, sequencing, dialing, & booking meetings

  • Form builder with built-in enrichment

  • Book of Business and signal-based AI plays coming soon

Apollo's AI Assistant listing sales leaders at tech companies based in California

Scale

Let AI do the prospecting legwork

Most AI gives you one more thing to manage. Apollo’s AI does the research, drafts the outreach, and tells you exactly who to work next.

  • Automatic lead scoring and prioritization

  • Apollo Anywhere to use Apollo from your favorite AI tools

  • Agents that help execute prospecting goals end-to-end

Small teams, real revenue

600,000+ companies use Apollo to help stay ahead of the competition.

Without Apollo, we would still be in the digital stone age, using multiple disparate tools, combing through different lists, manually deciding who to reach out to.

Ben Sanders headshot

Ben Sanders

CMO at Emerge

400%

Pipeline growth

Apollo turned outbound from something we didn’t really know how to do to a structured and scalable process. The moment when we realized our outbound strategy was working was a ‘hell yes’ moment.

John Kim headshot

John Kim

CEO at Paraform

130

Net-new customers in one month

While Apollo’s own data often gives us what we need right out of the gate, Waterfall ensures we cover every edge case and fill in any gaps. It has increased our match rates by 5%.

Joshua Budman headshot

Joshua Budman

Co-Founder at Noble

10%

Conversion rate to sale

As a quickly scaling start-up, we were really starting to feel the gaps in our tech stack. To get the value we were looking for, I would need to buy multiple tools, which was daunting. Apollo has become the backbone of how we support and grow our sales team.

Phoebe Farber headshot

Phoebe Farber

Director of Revenue Operations at Tessell

69%

Cost savings

Frequently asked questions

Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry’s largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system.

Yes, Apollo is built for exactly this. Apollo replaces the patchwork of point tools most small teams start with, so you don't need a RevOps hire or an enterprise budget to run a real sales motion. Simply sign up free, build your first list, and launch your first sequence the same day.

Most small teams stitch together four or five tools that don't talk to each other — a data provider, an email sequencer, a dialer, a forms tool, and a website visitor tracker. Apollo replaces all of them. One tool, one bill, and all your data in one place instead of spread across five disconnected tabs.

Most teams are up and running the same day. Sign up free, search or import contacts, build a targeted list, and launch your first sequence in minutes, with deliverability handled for you. There's no stack to configure and no implementation project. Just sign up and go.

Apollo's database covers 240M+ contacts and 30M+ companies, with 98% email accuracy and waterfall enrichment that fills missing fields from multiple sources before you send. Apollo's data and deliverability features are designed to lead to fewer bounces, more connects, and outreach that lands in real inboxes instead of dead ends.

Yes. Apollo connects to ChatGPT, Claude, Perplexity, and other AI tools through Apollo Anywhere — so you can prospect, enrich records, and research accounts in plain language, with Apollo's data and intelligence working underneath. The Chrome extension also brings Apollo into Gmail, networking platforms, and your CRM, so Apollo shows up wherever you already work.

Your next hire doesn't have to be a salesperson

Apollo helps the team you already have do more. Ready to get started?