Lay the foundation with list building

Every strong sales strategy starts with a solid contact list. “List building” is the process of creating a list of best-fit leads you want to reach out to. You can build these lists using a contact database, then filtering by specific attributes and behavior data — and the more targeted you can get, the better. A well-built list saves time, ensures outreach is directed towards the right people, and supports long-term growth by consistently feeding your sales pipeline. Learn more about building highly targeted lists using Apollo’s contact database of over 275M contacts.

Reach out to contacts via cold email

Put your nice and shiny contact list to use by sending cold emails — one of the most reliable channels for lead generation. Cold emailing is the practice of emailing potential prospects who haven’t previously engaged with your business. The best cold email campaigns are highly personalized and targeted, and when done right, can drive pipeline very cost-effectively. Not sure where to start? Check out these five sales sequences you can start using today!

Create multichannel campaigns with cold calls

Top sellers know: the magic is in the mix. Cold emails, cold calls, LinkedIn touches — using them together is a recipe for up to 24% more booked meetings. And while cold emails are great, cold calls are where you get that real-time connection — perfect for tackling objections in the moment and making a lasting impression. Yes, cold calling can be nerve-wracking, but it’s also one of the most powerful ways to land leads and lock in meetings. (Pro tip: Use Apollo’s Dialer and get a local phone number for a better connect rate.) Cold calling can be intimidating, so start with these cold calling scripts that actually book meetings.