All-in-one Lead Generation

The only lead generation tool you’ll ever need

Sick of juggling prospecting tools? Use Apollo to find, attract, & convert your next best customers, all in one place.

Meet Apollo: the best way to build pipeline

Apollo’s free lead generation tool has everything you need to pinpoint the right leads, at the right time, with the right message.

B2B contact database

Find your perfect leads and build ultra targeted lists with Apollo’s B2B database of 275M+ contacts and 65+ filters.

Free Chrome extension

Get instant access to prospect data anywhere you work, including LinkedIn, HubSpot, Salesforce, Gmail, and company websites.

Lead scoring

Apollo’s AI-powered lead scoring automatically prioritizes your hottest prospects using data from your CRM and Apollo's contact database.

Intent signal

Reach out at the perfect moment with insights into a prospect’s online behavior and intent-to-buy signals, powered by Bombora.

Website visitor tracking

Identify companies visiting your website, even if they’re anonymous, and leverage this data to prioritize outreach efforts.

Sales outreach

Launch outreach campaigns with a blend of automated and manual touchpoints, including emails, cold calls, LinkedIn messages, and more.

How does lead generation in Apollo work?

Let Apollo take care of the busy work so you can stay focused on connecting and closing.
Fill your sales funnel with high-quality leads
No more fishing in the wrong ponds. Target the right prospects, faster, with Apollo’s 275M+ contact database or use the free Chrome extension to find best-fit leads wherever you work online. Apollo’s lead scoring and buying intent signals will help you zero in on high-quality leads along the way.
    Maximize your reach with AI-powered engagement
    Reach (and win) more prospects with Apollo’s powerful engagement tools that help you connect on every channel — email, calls, and LinkedIn. Improve email deliverability, connect more on cold calls, and land more meetings with AI-powered tools designed to boost your outreach with less effort.
      Scale your lead generation with automations
      Why work harder when you can work smarter?Automate your entire lead generation process from top to bottom. Build smarter workflows, personalize outreach, and scale effortlessly across teams using intuitive drag-and-drop tools – helping you book more meetings and keep revenue rolling in.

        Lead generation tips to get you started

        A few smart strategies to fuel your sales funnel and keep your pipeline nice and full.
        • Lay the foundation with list building

          Every strong sales strategy starts with a solid contact list. “List building” is the process of creating a list of best-fit leads you want to reach out to. You can build these lists using a contact database, then filtering by specific attributes and behavior data — and the more targeted you can get, the better. A well-built list saves time, ensures outreach is directed towards the right people, and supports long-term growth by consistently feeding your sales pipeline. Learn more about building highly targeted lists using Apollo’s contact database of over 275M contacts.

        • Reach out to contacts via cold email

          Put your nice and shiny contact list to use by sending cold emails — one of the most reliable channels for lead generation. Cold emailing is the practice of emailing potential prospects who haven’t previously engaged with your business. The best cold email campaigns are highly personalized and targeted, and when done right, can drive pipeline very cost-effectively. Not sure where to start? Check out these five sales sequences you can start using today!

        • Create multichannel campaigns with cold calls

          Top sellers know: the magic is in the mix. Cold emails, cold calls, LinkedIn touches — using them together is a recipe for up to 24% more booked meetings. And while cold emails are great, cold calls are where you get that real-time connection — perfect for tackling objections in the moment and making a lasting impression. Yes, cold calling can be nerve-wracking, but it’s also one of the most powerful ways to land leads and lock in meetings. (Pro tip: Use Apollo’s Dialer and get a local phone number for a better connect rate.) Cold calling can be intimidating, so start with these cold calling scripts that actually book meetings.

        The most loved sales platform on the planet.

        4.8/5 based on 7,377 reviews | GDPR Compliant

        2024 fall best results2024 fall best usability2024 fall leader small business2024 fall leader mid market

        Ready to prospect like a pro?

        Frequently asked questions

        How big is Apollo’s lead database?

        With Apollo’s lead database, you have access to more than 275M contacts and 73M companies.

        What CRMs does Apollo’s lead generation integrate with?

        Apollo integrates seamlessly with Hubspot, Salesforce, and Pipedrive.

        Is Apollo free?

        Apollo is free to use — forever! Our free plan comes with powerful features and tools such as full access to our database, email sequencing, conversation intelligence, and more. For sales teams who are looking to make Apollo core to their process and ramp up their usage, learn more about our pricing plans.