AuthorsAll authorsShaun Hinklein

Shaun Hinklein

Growth & Search | Apollo.io Insights

Shaun Hinklein works on growth at Apollo.io, where he’s all about turning clicks into customers. Before that, he helped scale traffic and content at places like Ramp and Squarespace. When he’s not deep in keywords and funnels, he’s probably making music or chasing his kid around the house.

Insights

Sales

Inbound vs Outbound Marketing: Which Strategy Wins?

Discover the key differences between inbound and outbound marketing strategies for 2025. Learn how to combine both approaches, overcome common challenges, and leverage AI-powered tools to maximize ROI and build lasting customer relationships.

Marketing

A Complete B2B Digital Marketing Strategy Playbook

Discover how to build a B2B digital marketing engine that converts—covering SEO, email, ABM, PPC, and key metrics to track success.

Sales

Sales KPIs You Should Actually Track (But Probably Don’t)

Discover the top sales KPIs modern teams use to drive predictable revenue. Learn how to define, track, and act on metrics that improve performance across your org.

Sales

How to Handle Sales Objections Like a Pro

Learn how to overcome the most common B2B objections with proven frameworks like LAER and Feel-Felt-Found—plus how Apollo.io supports reps with real-time insights and automation.

Sales

What Buyer Leads Really Are—and How to Find Them

Learn what makes a high-quality buyer lead, how to source them through intent data and AI, and how Apollo helps you turn them into pipeline.

Sales

How to Turn Raw Contact Data Into Pipeline Gold

Learn what lead enrichment is, why it matters, and how to automate it with Apollo.io. This guide covers data types, enrichment methods, compliance best practices, and how enriched leads improve conversions and shorten sales cycles.

Sales

25 B2B Business Model Examples That Actually Work

Explore 25 top-performing B2B companies and their models, from SaaS and marketplaces to ABM and verticalization. Learn what makes them successful and how Apollo powers similar GTM strategies.

Revenue Operations

Revenue Operations: Building a Scalable Growth Engine

Learn how to align sales, marketing, and customer success through RevOps strategy. Discover key pillars, implementation phases, team structures, KPIs, and tools to drive predictable B2B growth.

Sales

Handling Sales Objections Without Losing the Deal

Master the art of objection handling with proven frameworks, real-world examples, and psychology-backed strategies that turn buyer hesitation into closed deals.

Marketing

Demand Generation Versus Lead Generation: The Critical Differences

Most marketers confuse these two approaches and end up with wasted budgets. Learn exactly when to use each strategy and how to make them work together.

Sales

Writing Sales Emails That Actually Get Responses

Ever wonder why your sales emails get ignored? Learn the proven structure and psychology behind high-converting sales messages that busy prospects actually respond to.

Data

Sales Analytics That Actually Drive Revenue Growth

Stop drowning in meaningless metrics. Learn which sales data points actually predict success and how to turn them into actionable insights that improve win rates and deal sizes.

Marketing

Data-Driven Marketing Insights That Actually Drive Decisions

Stop drowning in meaningless metrics. Learn how top marketing teams turn raw data into actionable insights that predict buyer behavior and show exactly where to invest for maximum pipeline impact.

Sales

Sales Lead Tracking: The Systems That Drive Revenue

Stop letting leads slip through the cracks. Learn how to build a data-driven lead tracking engine that fuels faster follow-ups and higher conversions.

B2B

Demand Generation Marketing: The 2025 Guide to Driving Intent + Pipeline

The best GTM teams don’t chase leads—they build intent. Learn what demand gen is, how it works, and how Apollo powers the full funnel.

Content Marketing

B2B Content Marketing That Converts

From strategy to distribution, this guide covers how to build and measure content that drives leads and pipeline.

Marketing

Marketing Metrics That Actually Matter

Track what ties to revenue. From brand awareness to pipeline attribution, here are the metrics growth teams should actually care about.

Sales

What Is B2B Sales? The Complete Guide to Success

B2B Sales Explained – What it is, how it works, and the strategies top teams use to close big deals.

Sales

What is B2B Sales?

B2B Sales: Meaning and Impact – Understand the role, processes, and strategies that drive B2B growth.

Sales

Sales Efficiency: The Complete Guide to Optimizing Revenue Operations in 2025

RevOps frameworks and AI governance sharpen sales efficiency—learn 90‑day tactics, tool benchmarks, and optimization strategies that deliver measurable results.

Data

Marketing Analytics Examples: Real-World Implementations for Data-Driven Growth

Explore real B2B SaaS and e‑commerce analytics examples with attribution models, CLV analysis, and ROI strategies that drive performance.

Sales

What Is a B2B SaaS Sales Funnel? Complete Framework for 2025

A B2B SaaS sales funnel guides prospects from awareness to expansion through 8 stages integrating PLG and ABM strategies. Apollo provides tools for optimization.

Data

What Are the Best Email Subject Lines for Sales? Data-Driven Templates & Testing Framework

Discover proven sales email subject lines with 26% higher open rates through personalization, value propositions, and A/B testing frameworks from Apollo's research.

Sales

What Is Sales Productivity? The Complete Blueprint for 2025

Sales productivity is the measure of how efficiently sales teams convert time and resources into revenue outcomes. Apollo provides integrated tools for workflow optimization.

Sales

What Is the Difference Between Sales and Marketing?

The difference between sales and marketing lies in timing and approach: marketing creates awareness and generates leads, while sales converts prospects into customers through personalized relationships.

Sales

What Is Sales Performance Management? Strategy, Implementation, ROI

Sales Performance Management is an integrated RevOps platform connecting quota design, territory planning, and analytics for revenue optimization. Apollo provides comprehensive SPM tools.

Sales

What Are the Top Sales Prospecting Platforms for Agencies?

Top sales prospecting platforms for agencies include Apollo, HubSpot, and Outreach with AI automation and multi-client management. Apollo offers 275M+ contacts and agency-focused features.

What Is

Roles

What is a Scrum Master? How to Sell, Connect, and Close

Learn how to sell to Scrum Masters with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Acquisition Manager? How to Sell, Connect, and Close

Learn how to sell to Acquisition Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Analyst? How to Sell, Connect, and Close

Learn how to sell to Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Attorney? How to Sell, Connect, and Close

Learn how to sell to Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Bookkeeper? How to Sell, Connect, and Close

Learn how to sell to Bookkeepers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Business Analyst? How to Sell, Connect, and Close

Learn how to sell to Business Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Career Case Manager? How to Sell, Connect, and Close

Learn how to sell to Career Case Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chief Development Officer? How to Sell, Connect, and Close

Learn how to sell to Chief Development Officers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Childcare Director? How to Sell, Connect, and Close

Learn how to sell to Childcare Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cmo? How to Sell, Connect, and Close

Learn how to sell to Cmos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Compliance Officer? How to Sell, Connect, and Close

Learn how to sell to Compliance Officers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Coo? How to Sell, Connect, and Close

Learn how to sell to Coos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Creative Director? How to Sell, Connect, and Close

Learn how to sell to Creative Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cso? How to Sell, Connect, and Close

Learn how to sell to Csos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Customer Service Associate? How to Sell, Connect, and Close

Learn how to sell to Customer Service Associates with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Data Manager? How to Sell, Connect, and Close

Learn how to sell to Data Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Devops Engineer? How to Sell, Connect, and Close

Learn how to sell to Devops Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Risk Management? How to Sell, Connect, and Close

Learn how to sell to Director Of Risk Managements with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a District Attorney? How to Sell, Connect, and Close

Learn how to sell to District Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Executive Secretary? How to Sell, Connect, and Close

Learn how to sell to Executive Secretaries with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Financial Controller? How to Sell, Connect, and Close

Learn how to sell to Financial Controllers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Full Stack Engineer? How to Sell, Connect, and Close

Learn how to sell to Full Stack Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Graphic Designer? How to Sell, Connect, and Close

Learn how to sell to Graphic Designers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Hr Director? How to Sell, Connect, and Close

Learn how to sell to Hr Directors with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Inbound Sales Representative? How to Sell, Connect, and Close

Learn how to sell to Inbound Sales Representatives with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a It Manager? How to Sell, Connect, and Close

Learn how to sell to It Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Machine Learning Engineer? How to Sell, Connect, and Close

Learn how to sell to Machine Learning Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Marketing Manager? How to Sell, Connect, and Close

Learn how to sell to Marketing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Network Engineer? How to Sell, Connect, and Close

Learn how to sell to Network Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Payroll Specialist? How to Sell, Connect, and Close

Learn how to sell to Payroll Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Procurement Officer? How to Sell, Connect, and Close

Learn how to sell to Procurement Officers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Product Marketing Manager? How to Sell, Connect, and Close

Learn how to sell to Product Marketing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Project Manager? How to Sell, Connect, and Close

Learn how to sell to Project Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Recruiter? How to Sell, Connect, and Close

Learn how to sell to Recruiters with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sales Associate? How to Sell, Connect, and Close

Learn how to sell to Sales Associates with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Senior Procurement Specialist? How to Sell, Connect, and Close

Learn how to sell to Senior Procurement Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Social Media Manager? How to Sell, Connect, and Close

Learn how to sell to Social Media Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sql Developer? How to Sell, Connect, and Close

Learn how to sell to Sql Developers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a System Administrator? How to Sell, Connect, and Close

Learn how to sell to System Administrators with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Technical Recruiter? How to Sell, Connect, and Close

Learn how to sell to Technical Recruiters with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Ux Designer? How to Sell, Connect, and Close

Learn how to sell to Ux Designers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Web Developer? How to Sell, Connect, and Close

Learn how to sell to Web Developers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.