Authors

All authors

Maribeth Daytona

Maribeth Daytona

Product Advocate | Apollo.io Insights

Maribeth Dayota is a highly accomplished Product Advocate at Apollo, with over five years of experience in the customer support industry. For the past two years, she has been a driving force within Apollo’s support team, earning top agent honors and winning a company-wide chat contest that reflects her dedication to excellence and her ability to connect with customers on a meaningful level. Maribeth is more than just a high performer—she’s a team player and a proactive leader behind the scenes.

Insights

Sales

How to setup a B2B Sales Framework

Master the 8 essential steps of the sales process to improve conversions, build relationships, and drive revenue.Discover our proven 8-stage B2B sales process framework that transforms close rates and accelerates revenue. Learn how to implement strategic lead generation, effective qualification, and value-driven relationship expansion to create consistent sales success.

Prospecting

Demand Generation Metrics That Matter (12 of them)

Discover the top 12 demand generation metrics every B2B marketer needs to track in 2025. Learn how to measure MQLs, SQLs, CPL, CAC, ROI & more—plus how to improve performance with Apollo.

Sales

Top Sales Skills You Need in 2025

Discover the top sales skills for 2025 that drive performance, boost close rates, and create stronger customer relationships. Learn actionable techniques for skill development and team coaching.

Sales

25 Proven Sales Techniques (And When to Use Them)

Master the 25 most effective sales techniques for discovery, value communication, objection handling, and closing. Apollo helps you apply the right tactic at the right time.

Data

Customer Data Enrichment: Turn Dirty CRM Data Into Revenue

How Apollo.io helps B2B teams fill CRM gaps with verified firmographic, technographic, and intent data to improve segmentation, personalization, and pipeline results.

Marketing

Top Competitive Intelligence Tools for Strategic Growth

Explore the leading competitive intelligence platforms for 2025—evaluate features, use cases, and how to choose the best fit for your business strategy. Learn how Apollo.io helps uncover competitor movements, buyer intent, and key decision-makers.

CRM

CRM Strategies That Actually Work: Proven Approaches for Exceptional Customer Relationship Management

Discover effective CRM strategies that drive growth, retention, and alignment across sales, marketing, and customer success. Learn how to implement and optimize CRM systems for maximum ROI.

Sales

Enterprise Sales Solutions That Actually Close More Deals

Tired of complex sales tools that slow you down? Learn which features top enterprise sales teams use to win bigger deals faster and how to pick the right solution for your team.

Data

Best Data Enrichment Tools That Actually Work

Tired of wasting time on fake contact data? This guide cuts through the noise to reveal which data providers actually deliver accurate emails

Sales

Top 25 Sales Podcasts Every Rep Should Follow

Turn your downtime into deal-closing time. This guide covers the best sales podcasts for prospecting, strategy, mindset, and career growth.

Sales

Sales Tools That Power High-Performance Teams in 2025

The best sales orgs run on smart stacks. Learn the top categories, how to build your ideal sales tech stack, and why Apollo ties it all together.

Compliance & Data Strategy

Email Scrapers: Risks, Laws, and Better Alternatives

Scraping emails might feel fast—but it’s legally risky and reputation-damaging. This guide shows safer, smarter ways to build compliant B2B lists.

AI

Sales Forecasting Methods That Actually Work

10 proven forecasting models (plus AI/ML techniques) to help GTM teams predict pipeline with confidence and precision.

Sales Intelligence

Dealfront vs Apollo: Which ABM Platform Fits You Best?

Focused on EU markets or going global? This breakdown of Dealfront vs Apollo shows which platform fits your GTM motion best.

Sales

Sales Performance Management: Metrics, Tools, and Strategy

Your new playbook for turning sales activity into predictable revenue—with Apollo powering rep insights, automation, and performance analytics.

Marketing

Lead Generation Funnel: Stages, Strategy, and Tools

Build a high-converting lead gen funnel with Apollo—target smarter, nurture faster, and close with better data.