AuthorsAll authorsMaribeth Daytona

Maribeth Daytona

Product Advocate | Apollo.io Insights

Maribeth Dayota is a highly accomplished Product Advocate at Apollo, with over five years of experience in the customer support industry. For the past two years, she has been a driving force within Apollo’s support team, earning top agent honors and winning a company-wide chat contest that reflects her dedication to excellence and her ability to connect with customers on a meaningful level. Maribeth is more than just a high performer—she’s a team player and a proactive leader behind the scenes.

Insights

Sales

The Proven B2B Sales Framework for Scaling Revenue

Master the 8 essential steps of the sales process to improve conversions, build relationships, and drive revenue.Discover our proven 8-stage B2B sales process framework that transforms close rates and accelerates revenue. Learn how to implement strategic lead generation, effective qualification, and value-driven relationship expansion to create consistent sales success.

Data

Best Market Intelligence Platforms for GTM Success

Discover the top market intelligence platforms transforming B2B go-to-market strategies in 2025. Our comprehensive guide analyzes 9 leading tools for customer intelligence, competitive analysis, and strategic decision-making to help you select the optimal solution for your business needs.

Prospecting

The 12 Demand Generation Metrics You Need to Track

Discover the top 12 demand generation metrics every B2B marketer needs to track in 2025. Learn how to measure MQLs, SQLs, CPL, CAC, ROI & more—plus how to improve performance with Apollo.

General

How to Structure a Marketing Team for Scalable Growth

Learn how to design, structure, and optimize your marketing team for success in 2025. Discover key roles, strategies, and insights to create a dynamic, results-driven marketing organization.

Sales

Essential Sales Skills Every Modern Seller Needs

Discover the top sales skills for 2025 that drive performance, boost close rates, and create stronger customer relationships. Learn actionable techniques for skill development and team coaching.

Sales

25 Sales Techniques That Still Work (And When to Use Them)

Master the 25 most effective sales techniques for discovery, value communication, objection handling, and closing. Apollo helps you apply the right tactic at the right time.

Marketing

Building the Ideal Customer Profile for Your Sales Strategy

Learn how to build a data-driven Ideal Customer Profile (ICP) that boosts conversion, retention, and ROI. Apollo helps you identify and engage your best-fit customers at scale.

Data

How to Use Enrichment to Fix Dirty CRM Data

How Apollo.io helps B2B teams fill CRM gaps with verified firmographic, technographic, and intent data to improve segmentation, personalization, and pipeline results.

CRM

CRM Strategy That Drives Retention, Revenue, and Results

Discover effective CRM strategies that drive growth, retention, and alignment across sales, marketing, and customer success. Learn how to implement and optimize CRM systems for maximum ROI.

Sales

Lead Generation Strategies That Deliver Real ROI

Explore 25 high-performing B2B lead generation strategies with examples from companies like HubSpot, Salesforce, and Drift. Discover inbound, outbound, and hybrid approaches you can replicate to boost pipeline.

Sales

Enterprise Sales Solutions That Actually Close More Deals

Tired of complex sales tools that slow you down? Learn which features top enterprise sales teams use to win bigger deals faster and how to pick the right solution for your team.

Sales

Top Lead Generation Companies That Actually Deliver Results

Tired of lead gen vendors that promise the moon but deliver garbage? We evaluated hundreds to find the ones with proven ROI that sales teams actually trust.

Data

Best Data Enrichment Tools That Actually Work

Tired of wasting time on fake contact data? This guide cuts through the noise to reveal which data providers actually deliver accurate emails

Sales

Sales Tools That Power High-Performance Teams in 2025

The best sales orgs run on smart stacks. Learn the top categories, how to build your ideal sales tech stack, and why Apollo ties it all together.

Compliance & Data Strategy

Email Scrapers: Risks, Laws, and Better Alternatives

Scraping emails might feel fast—but it’s legally risky and reputation-damaging. This guide shows safer, smarter ways to build compliant B2B lists.

Demand Generation

Lead Lists: How to Build and Use Them Right in B2B

Lead lists still work—if they’re clean, compliant, and connected to smart outreach. This breakdown shows how to source, segment, and activate for real pipeline.

Sales Forecasting Methods That Actually Work

10 proven forecasting models (plus AI/ML techniques) to help GTM teams predict pipeline with confidence and precision.

Sales Intelligence

Dealfront vs Apollo: Which ABM Platform Fits You Best?

Focused on EU markets or going global? This breakdown of Dealfront vs Apollo shows which platform fits your GTM motion best.

Sales

Sales Performance Management: Metrics, Tools, and Strategy

Your new playbook for turning sales activity into predictable revenue—with Apollo powering rep insights, automation, and performance analytics.

Marketing

Lead Generation Funnel: Stages, Strategy, and Tools

Build a high-converting lead gen funnel with Apollo—target smarter, nurture faster, and close with better data.

Sales

Lead Scoring Models: How to Build and Optimize Your System

Lead Scoring Models That Convert – How to design, implement, and refine scoring systems that boost pipeline quality.

Sales

What is Prospecting? The Complete Guide to Sales Prospecting

Prospecting That Fills Pipelines – Tools, scripts, and outreach tactics to find and engage your best-fit prospects.

Sales

SDR Sales: How to Build a High-Performing SDR Team

Building a High-Impact SDR Team – Recruiting, training, and process tips to maximize outbound success.

Sales

What is MQL (Marketing Qualified Lead)?

From MQL to Revenue – How to define, qualify, and convert marketing-qualified leads faster.

Sales

What is a Sales Development Representative?

The SDR Role Demystified – Skills, responsibilities, and playbooks for sales development success.

Data

How to Verify Email: The Complete 2025 Guide for B2B Sales Teams

Learn how to verify emails the right way. A practical guide for B2B teams to improve deliverability, protect sender reputation, and close more deals.

Data

Email Lookup: Complete Guide to Privacy-First Contact Discovery in 2025

Discover privacy-first methods for finding contact emails. Includes compliant lookup tactics, enrichment tools, and smart outreach strategies.

Data

Sales Coaching Software: Complete Guide to ROI-Driven Platforms in 2025

Reduce ramp time, improve win rates, and measure ROI with sales coaching software. Explore features, success metrics, and vendor comparisons for 2025.

Sales

Sales Interview Questions: The Complete Guide for Hiring Top Performers in 2025

Get role‑specific interview questions for SDRs, AEs, and managers—complete with scoring rubrics and evaluation frameworks to find top sales talent.

Data

What Is Sales Transformation? A Complete RevOps-Driven Guide for 2025

Sales transformation aligns tech, data, and processes with RevOps—follow our roadmap with ROI frameworks and best practices for scalable change.

Sales

What Skills Do Sales Associates Need to Succeed in 2025?

Top sales associates combine communication, tech fluency, product knowledge, and growth frameworks—discover the essential skillset for 2025 success.

Sales

What is a SPIFF in Sales? The Complete Guide to Sales Performance Incentive Fund Programs

A SPIFF is a targeted incentive program that drives team focus—learn how to design, implement, and measure its ROI to enhance product emphasis.

Sales

Tough Sales Interview Questions and Best Answers: Complete 2025 Guide

Prepare with tough sales interview questions using STAR frameworks, sector playbooks, and scoring rubrics—plus practice scenarios to guide you.

Data

What Are Multi Channel Marketing Tools? A Complete Decision Framework for 2025

Discover essential multi‑channel marketing tools—our framework covers evaluation, implementation, and ROI optimization strategies.

Sales

What Are B2B Sales Techniques? ROI-Driven Strategies for 2025

B2B sales techniques are strategic methods that help sales professionals convert business prospects through value-driven interactions. Apollo provides AI-powered tools for technique optimization.

Data

What Is Lifecycle Marketing? Privacy-First Customer Journey Orchestration

Lifecycle marketing is strategic customer journey orchestration using first-party data and automation to drive growth. Apollo provides tools for personalized multi-channel engagement.

Data

What Is A Marketing Database? Architecture, Implementation & ROI

A marketing database is a centralized customer data platform that stores and activates customer information across channels. Apollo provides comprehensive marketing database solutions.

Sales

Who Is An Outside Sales Rep? Roles, Skills, Territory Management

An outside sales rep is a field-based sales professional who meets prospects in person to build relationships and close deals. Apollo provides territory optimization tools for field reps.

Data

What Is the Best CRM for Social Media Marketing? Complete Guide

The best CRM for social media marketing integrates contact management with social engagement and automation. Apollo, HubSpot, and Salesforce lead with proven ROI.

Sales

What Is AI Sales Enablement? Complete Implementation Guide

AI sales enablement integrates artificial intelligence into sales processes for real-time guidance and coaching. Apollo provides comprehensive AI-powered sales automation and insights.

Sales

What Is ACV Sales? Strategy, Metrics, Best Practices

ACV sales focuses on maximizing annual contract values through strategic account planning and expansion opportunities. Apollo provides tools for ACV optimization and deal management.

Sales

What Is Lifecycle Marketing? Strategies, Stages, Best Practices

Lifecycle marketing is strategic customer journey orchestration across all touchpoints to maximize retention and revenue. Apollo provides comprehensive lifecycle marketing tools and automation.

Sales

What Is a Sales Cadence? AI-Powered Strategies, Templates, ROI

A sales cadence is a structured sequence of multi-channel touchpoints that engages prospects systematically. It combines email, calls, and social outreach. Apollo provides AI-powered cadence automation.

Data

What Is A Sales Contract? Complete Guide to Types, Elements & Templates

A sales contract is a legally binding agreement between buyer and seller outlining terms for goods/services exchange. Apollo helps sales teams manage contracts efficiently.

Sales

What Does ICP Mean in Sales? The Complete 2025 Framework

ICP meaning sales refers to Ideal Customer Profile - a data-driven framework defining your best customers. Apollo helps sales teams build and operationalize ICPs for higher win rates.

Sales

What Is High Ticket Sales? Strategies, Psychology, and ROI-Based Closing

High ticket sales involves selling $5K-$500K+ products through consultative approaches, ROI demonstrations, and 3-18 month cycles with Apollo's targeting.

Sales

What Is Lead Generation Free? Zero-Budget Playbook for 2025

Free lead generation acquires prospects without upfront costs using organic content and relationship-building. Get 61% lower cost-per-lead with Apollo's strategies.

Sales

What Is Email Marketing and How Does It Work?

Email marketing sends targeted messages to subscribers with $42 ROI per $1 spent. Learn the 5 core components and step-by-step workflow from Apollo.

Sales

How Can I Generate More Leads Using Inbound Marketing Strategies?

Generate 54% more leads with inbound marketing strategies that cost 62% less per lead. Learn conversion-optimized tactics, lead magnets, and nurture workflows.

Sales

What Are The Best Conversation Intelligence Tools For Sales Calls?

The best conversation intelligence tools include Gong, Chorus, and Apollo for analyzing sales calls. These AI platforms improve win rates 15-25% through call insights and coaching.

Sales

How Do I Find Verified Business Email Addresses?

Learn how to find verified business email addresses using compliant tools, AI-powered discovery, and data verification. Apollo provides 210M+ verified contacts with GDPR compliance.

Data

What Are the Top Lead Generation Tools?

The top lead generation tools combine AI-powered personalization, 95%+ contact accuracy, and multi-channel automation. Apollo, HubSpot, and Salesforce lead with integrated ecosystems that boost conversion rates 40-60%.

Sales

Inbound Marketing Strategy: A Revenue-First Approach for B2B Sales Teams

Revenue-first inbound marketing prioritizes pipeline generation over vanity metrics, with 61% of B2B buyers preferring self-service experiences. Apollo explains the approach.

Sales

B2B Inbound Marketing: The Complete Guide to Converting Prospects Into Pipeline

B2B inbound marketing converts prospects into pipeline through visitor tracking, lead enrichment, and smart routing. Learn the 4-component framework that boosts conversion rates by 40%+.

Sales

Inbound Call: Complete Guide to Converting Prospects Into Revenue

Inbound calls convert 3-5x higher than outbound because prospects already show buying intent. Learn security protocols and AI routing strategies.

Sales

Inbound Marketing Funnel: A Complete B2B Playbook for Converting Visitors Into Revenue

An inbound marketing funnel guides B2B prospects from awareness to purchase through value-driven content. Learn conversion strategies with 13x better ROI.

Sales

Inbound Solutions: Transform Website Visitors Into Revenue-Ready Prospects

Inbound solutions combine visitor tracking, AI form enrichment, and automated routing to convert 3% more website traffic into qualified prospects.

Sales

Inbound Sales Representative: Your Complete Guide to Modern Revenue Generation

An inbound sales rep converts marketing-qualified leads through consultative selling, focusing on warm prospects rather than cold outreach. Learn key skills and revenue generation strategies.

Sales

Inbound Lead Management: AI-Powered Framework for B2B Sales Success

AI transforms inbound lead management by identifying 97% of anonymous visitors, auto-enriching data with 65+ points, and routing leads instantly to prevent hot prospects from going cold.

Sales

Data-Driven Inbound Sales Strategy: A Complete Framework for Modern B2B Success

A comprehensive framework combining behavioral analytics, hybrid selling models, and integrated technology to convert 83% more prospects into pipeline through buyer-centric approaches.

Sales

Why Is Social Media an Important Part of Inbound Marketing?

Social media drives 229% ROI for B2B lead generation, with LinkedIn delivering 80% of qualified leads. Discover how integrated social strategies reduce acquisition costs by 50%.

Sales

What Is ABX Marketing? Complete Experience Strategy

ABX marketing creates unified, personalized experiences across all touchpoints for high-value accounts. Learn how it differs from ABM with 50-70% higher engagement rates.

Sales

What Are the Best B2B Marketing Campaigns? Examples, Strategies

The best B2B marketing campaigns combine AI personalization, omnichannel strategies, and unified platforms for measurable results. Apollo provides integrated campaign tools.

Sales

Who Is A Chief Sales Officer? 2025 Role & Challenges

A Chief Sales Officer leads revenue strategy, team performance, and sales operations. Only 45% meet strategic goals in 2025, requiring AI integration and new skills.

Sales

Who Is A Director of Sales Operations? Roles, Skills, Salary

A Director of Sales Operations leads strategic sales process optimization, technology implementation, and cross-functional alignment for revenue growth. Apollo provides unified GTM tools.

Sales

Who Is An Entry Level Sales Representative? Skills, Salary, Career

An entry level sales representative is a professional who sells products without extensive experience. They earn $45K-$80K starting with growth potential. Apollo provides training resources.

Sales

What Is a Field Sales Representative? Skills, Process, AI Tools

A field sales representative manages complete sales cycles through face-to-face meetings and AI-powered tools. They build relationships and close deals in territories. Apollo provides field sales automation.

Sales

What Is Financial Sales? AI-Powered B2B Strategies, Tools, ROI

Financial sales is selling to banks, fintech, and financial institutions using AI-powered prospecting and compliance-ready tools. Apollo helps teams consolidate their tech stack and close deals faster.

Sales

How to Get Into Tech Sales? Career Path, Salary, Skills Guide

Getting into tech sales requires developing sales skills, technical knowledge, and strategic job searching. Entry-level SDR roles start at $60k-90k total comp. Apollo provides sales tools and training.

Sales

How to Measure Sales Success? Metrics, KPIs, and AI-Powered Analytics That Drive Revenue

Sales success measurement combines activity, conversion, and outcome metrics with AI-powered analytics. Track 15+ key indicators across prospecting to closing. Apollo provides unified measurement.

Sales

What Is Incremental Sales? AI Strategies, ROI, Metrics

Incremental sales is additional revenue beyond baseline performance through targeted initiatives. AI-powered strategies drive 2.5x higher growth. Apollo provides unified sales automation.

Sales

What Is a PIP in Sales? Process, Outcomes, Success Strategies | Apollo

A PIP in sales is a formal 30-90 day performance improvement process with specific goals and coaching support. Modern AI-enabled PIPs show 3.7x higher success rates.

Sales

What Is a Sales Graph? Visualization, Analytics, AI Tools | Apollo

A sales graph is a visual representation of sales data that transforms complex metrics into actionable insights. Modern graphs use AI and real-time data. Apollo provides integrated analytics.

Sales

What Are Sales Ice Breakers? Conversation Starters That Build Trust and Close Deals

Sales ice breakers are strategic conversation starters that build trust and reduce buyer resistance in B2B sales. Apollo provides prospect intelligence for compelling ice breakers.

Sales

Parallel Dialer: The AI-Powered Solution for Modern Sales Teams

A parallel dialer dials multiple numbers simultaneously, connecting to the first answered call. Increase call volume 2-3x with AI optimization and 50-70% less idle time.

Sales

Auto Dialer for Outbound Call Center: The Complete Guide to Scaling Your Outreach Operations

Auto dialers reduce agent idle time by 85% and boost connections 30-50%. Learn AI-powered strategies, ROI models, and compliance for outbound operations.

Sales

What Are Sales Techniques for Cold Calling? Strategies, Tools

Sales techniques for cold calling are systematic approaches that combine research, conversation frameworks, and AI tools to achieve 40-50% conversion rates. Apollo provides integrated tools.