Apollo Labs: How We Work
AI-Powered, Expert-Led Managed Configuration
Done-with-You pipeline generation combining human experts with AI agentic workflows. You benefit from NextGen PipeGen strategies that grow your business.
How It Works
Combining AI and Human Expertise for Effective Outbound
Apollo Labs combines cutting-edge AI automation with strategic human oversight to redefine how B2B companies like yours builds high-quality pipelines. Our managed configuration is designed to streamline your Apollo success—from dynamic lead targeting to personalized, multi-channel engagement—freeing you to focus on closing deals.
START >> Lead Targeting
AI Precision + Real-Time Data = Best Prospects
Apollo Labs campaigns draw on the Apollo database, integrating signals, triggers, buying intent, and even unstructured (web scraped or enriched) data from multiple sources to identify leads with precision. By scoring and prioritizing prospects based on their likelihood to convert, we configure the Apollo system toward high-intent, in-market buyers. This methodology targets ideal customers, generating engagement with those ready for sales conversations.
SCORE >> Lead Prioritization for High-Impact
Focused Only on the Most Valuable Leads
Apollo Labs delivers personalized, AI-driven messaging—crafted for every outreach without relying on templates—and automated workflows that function as AI agents. By tailoring each message to the individual prospect and aligning it with agentic workflows, every interaction feels meaningful and relevant. This focused approach targets high-value opportunities, delivering appointments that convert into valuable net-new revenue in your pipeline.
SEQUENCES >> Intelligent Workflows for Automated Outreach
Workflows that Engage Prospects Across Every Channel
Apollo Labs enhances multi-channel outreach with AI-powered workflows that detect prospect activities and trigger tailored campaigns using conditional logic. Labs configures your Phone Channel approach with scripting, call tasks, and filters; Advertising for awareness across either Social and/or Web sites; Social outreach via our Chrome Extension. Power-Ups further streamline the process by providing fresh insights through an AI search engine and generating personalized messages, ensuring faster, more accurate targeting and engagement with high-quality prospects.
STRATEGY >> Expert Oversight by Go-to-Market Engineers
Hands-On Strategic Expertise
Every Apollo Labs configuration is led by a dedicated Go-to-Market Engineer (GTME), ensuring campaigns are continuously optimized for maximum impact. Our GTME's don’t just monitor—they actively fine-tune every Sequence to maintain high engagement with your ideal buyers. Plus, with comprehensive reporting, you’re always up-to-date on your campaign’s performance.
SETUP >> Professional Deliverability
Built to Reach Inboxes and Drive Engagement
Apollo Labs creates a strong foundation for outbound campaigns by mastering deliverability -- domain purchase, config, warmup, ramping, monitoring. With dedicated IP's, your outreach gains trust while minimizing blacklisting risks. Gradual domain warming builds a positive sender reputation to keep emails out of spam filters. We ensure a professional and consistent experience while Inboxing consistently.
SUCCESS >> Metrics & Insights
Real-Time Reporting & Analytics
Apollo delivers real-time insights that track every aspect of your outbound performance. With Apollo’s Success Metrics, your GTM Engineer will show you how to measure, optimize, and elevate your results with complete transparency. We capture key metrics like open rates, click-through rates, reply rates, ratios, dispositions, meeting conversions, and more—every interaction displayed clearly, so you see exactly how each element of your campaign performs.
SCALE >> Sustainable Pipeline Growth
Smart, Scalable Success
Apollo Labs is designed for businesses needing fast, reliable pipeline growth. With rapid onboarding to launch timelines, results start in weeks, not months. Whether you need lead gen expertise, advanced multi-channel strategies, and/or an Apollo expert, trust that Apollo Labs blends AI automation and expert oversight to deliver scalable results in a simple subscription model—perfect for accelerating growth and adding net-new revenue quickly.
