Sell smarter with AI & sales automation

Name: Apollo.io
Rating: 4.8 (7377 reviews)

When sales gets harder, great sellers get smarter. Book better meetings, faster, with your new secret weapons — Apollo’s AI Power-ups and Workflows.

AI Power-ups & Workflows

Power up your pipeline

Right person, right message, right time? Harder than it sounds. Save your team time and headaches with two new tools to help refine your targeting, craft the perfect message, and set up custom workflows to bring it all together.

AI Power-ups

Put your AI research assistant to work

Get the insights you need, instantly. Use custom-designed AI prompts to reveal prospects’ pain points, identify likely-to-engage contacts, or even create new fields for more accurate filtering.

AI Power-ups

Personalize your emails for every prospect

Use your AI-identified insights to create personalized emails for an entire list of contacts with one click. Easily edit emails in bulk or one by one, and save finished emails to use in your outreach.

Workflow automation

Automate your sales workflows, your way

Save hundreds of hours on manual processes like list building and cold outreach without sacrificing control over your funnel.

Workflow automation

Customize your outreach at scale

Every lead is unique. It’s time to sell like it. Use conditional logic to customize outreach sequences for each lead based on what you know about them.

Coming soon

The best data → all the data

Automatically check contact details across multiple data providers with Apollo’s fully integrated Multi-Source Enrichment. Access an ever-growing list of data sources, all in one tool—join the waitlist for early access.

Templates

Get started quickly with 18 new templates

Workflows & Automations

Target Website Visitors

By Apollo.io

Workflows & Automations

Target People Researching Your Category

By Apollo.io

AI Power-ups

Reveal Company Pain Points

By Apollo.io

AI Power-ups

Learn Company Priorities

By Apollo.io

Grace Feeney

Sr Manager, Sales Development & Operations @ Smartling

With this kind of AI system, my BDRs can send ten times more personalized emails. Their productivity and growth has skyrocketed.

Alexander Theodorou

CEO & Founder @ Neurofit

We’ve saved 100+ hours of manual research across 3 full-time BDRs. I’m seeing a 39% open rate using AI Power-ups to write personalized messages for my sequence. Which is incredible considering I didn't write them one by one.

Chris Snelling

CEO & Founder @ TopOut Group

Apollo’s AI Power-ups save me an hour of research per account and help me personalize outreach fast. I love how easy it is to sync over the data to HubSpot—it’s a game-changer for my workflow.

Chris Cozzolino

CEO & Founder @ Uptown Creation

Apollo Workflows save my team a ton of time. There’s less steps to creating a workflow which makes it easy to train our employees. And they can build an entire campaign in one workflow – they don’t have to bounce around to a bunch of different screens.

How to make the most of AI sales automation tools

Tip #1
Practice your AI prompting skills
With AI power-ups, you can now research prospects, refine targeting, enrich your leads and personalize messaging instantly. The key is knowing how to write the right AI prompts. Done right, you can uncover valuable insights in seconds, saving hours of research. Read this article to learn how to write effective AI prompts!
Tip #2
Not sure how to start? Use our new templates!
We’ve just released over 18 new templates for AI power-ups and workflows, tailored to the needs of GTM professionals like you. Explore our sales automation templates to discover how you can bring together data, AI insights, outreach tools, and workflow automation—all in one platform! Simply choose a template to get started, then customize it to suit your specific needs.
Tip #3
Start small with AI sales automation, and scale when successful
Before scaling and automating your outbound campaigns, make sure they’re proven to work—otherwise, you risk burning through your ideal customer profile (ICP) list too quickly. Start small with around 100 contacts to test and refine your tactics, such as targeting criteria, email frameworks, and outbound channels. Once you have a successful strategy, then consider full automation. Get all the proven tactics from our outbound sales book!

Supercharge pipeline growth today

Platform

Use Cases

Teams

Resources

Company

Prospect on LinkedIn

Gather verified email addresses & phone numbers directly from LinkedIn, reach out, and see when they open your emails.