Master Class: Social Selling for a Seven-Figure Income

Every time Alex Boyd hits the little, blue “Post” button on LinkedIn, he makes $13,000.

Today, he boasts a social selling empire, where posting a few times per week generates over 30% of the revenue for his company Aware — totaling over five million dollars.

His social selling formula is a result of diligent trial and error, carefully written stories, and hundreds of closed-won deals.

And today, he’s sharing his playbook with you in his 35-minute NEW Master Class course: Social Selling for a Seven-Figure Income — free on Apollo Academy.

What's in the course?

Alex cuts through all the overly dramatized, overly complicated “do’s and don'ts” of social selling and boils it down to a single truth.

Social selling is about helping people publicly.

“[It’s] a way to build relationships online,” he says, “A way to showcase your knowledge on specific topics and have open discussions with others about it…because people buy from people they trust.”

To do this, there are three key principles to building real, workable pipeline through LinkedIn that every seller needs to understand.

1. Demonstrate credibility. Think of LinkedIn as a space to share what you’ve learned — a journal of sorts. Alex dives into best practices for showcasing your wins, your losses, and your learnings through LinkedIn posts that position you as a relatable and knowledgeable source in the eyes of your potential buyers.

2. Highlight customer results. Posting a generic case study to your LinkedIn account without any context (and expecting people to think any better of you for it) won’t get you far. “You need to learn to write a real story,” Alex says. He gives best practice examples in the course.

3. Slow down interactions. Salespeople need to reframe how they think about social selling — it’s a long game. You sell more by not pushing the sale. Alex teaches you how to nurture prospects with insightful comments, resurface old conversations, and tastefully transition friendly inquiries into meeting requests.

Apollo data reveals that adding just one LinkedIn touchpoint to your automatic emails campaigns increases your chances of booking a meeting by 14%.

LinkedIn is uniquely suited for B2B lead generation but at its core, it’s still a social media platform. What you post and how you present yourself affect the likelihood of your prospects responding.

It starts by dedicating the time to create a personal brand that potential buyers reliably get value out of. From there, you need to know how to create memorable conversations that seek to solve — not sell.

In just 35 minutes, the new Social Selling for a Seven-Figure Income Master Class gives you Alex’s step-by-step social selling framework across six short segments: 

1. The three principles of social selling
2. The power of commenting
3. Posting high-value content
4. Navigating inbound conversations
5. Starting outbound conversations
6. Nailing the meeting request

Watch the full course on Apollo Academy today for free.

And, while you’re there, don't forget to check out our other Master Class courses:

• How to Write Cold Emails Anyone Will Respond to with Samantha McKenna
• Building a World-Class Outbound Program with Josh Garrison