Unlock Your Revenue Potential with Apollo's Data Health Center

If you’re a business owner, a revenue leader, or even a seller who’s looking to hit their monthly quota, your total addressable market (TAM) holds the key to unlocking full revenue potential. 

But, how confident are you that your database is accurate, up-to-date, and reflective of all the possibilities within your TAM?

If you’re like most sales orgs — probably not very.

It's a complicated and expensive process to understand your current market penetration, identify your market opportunities, and gather verified data to capitalize on them.

Until today…

Apollo’s new data health center is here — your one-stop shop for maintaining healthy and reliable data, finding new best-fit leads, and unlocking your TAM potential!

Read on to discover what it is and how our shiny, new feature immediately impacts your bottom line.

First Things First: What’s TAM?

Your total addressable market is the number of potential customers that exist for your product or service. In other words, it’s the measure of your current penetration into the market and the size of your remaining opportunity.

For example, if you are a SaaS company offering cloud services to other SaaS businesses, your total addressable market would include all service providers who aren’t currently customers who offer cloud services and their alternatives.

Simple right? Well, not exactly.

Calculating your TAM (let alone actually doing something with it!) is quite complex.

First, you need accurate data — a lot of it. 

You need to know everything from the number of potential customers and their willingness to pay to geographic data, buying behavior, and market trends.

Then, you need to compare that data to the penetration that you already have in your market. Which of those contacts are currently an active opportunity? Are they already in your CRM? If so, is their data reliable and up-to-date? Or does it need to be manually updated?

Determining your TAM and juggling the data that comes with it is tedious, and many businesses invest tens to hundreds of thousands of dollars to outsource this task to professional firms.

But now, for the first time ever, you have an affordable and seamless solution.

Introducing Apollo’s Data Health Center

Apollo’s data health center is an out-of-the-box solution for measuring your growth potential, refreshing your data records, and capitalizing on every new opportunity.

How?

This feature:

• Reveals your TAM and market gap based on your ICP and account segments
• Allows you to immediately act on net-new data and save new leads to lists
• Discovers and cleans inaccurate data in your CRM
• Auto-enriches contacts on a schedule — set by you!

Let’s take a closer look at how you can use data health center to maximize your revenue potential.

Identify every opportunity with a market gap analysis

The data health center uncovers your total addressable market in a matter of clicks.

Simply select the personas and/or account segments you’re interested in (i.e. marketing ops, VP of Sales, founders) and Apollo will reveal the number of contacts you have in your existing database versus the amount that is available within your TAM.

We’re talking accurate, net new data that reveals existing market opportunities across all of your ICPs.

And, better yet, it’s immediately actionable.

Bulk export your newly-discovered leads into a new or existing list and start moving your perfect buyers through the funnel immediately.

Easily uncover inaccurate CRM data

In addition to seeing your holistic TAM, you can automatically identify inaccurate data and keep your CRM fresh.

By syncing your CRM to Apollo, you’ll be able to see which contacts in your database have missing and/or inaccurate email addresses or have an out-of-date job status and immediately enrich those contacts with the correct information.

Maintain an up-to-date database with hands-off enrichment

Finally, this new feature ensures that your CRM is a database you can trust.

Through data health center, Apollo will auto-enrich your existing contacts on a set schedule, customized by you. If one of your contacts changes companies, creates a new email address, or retires an old one — it will be automatically reflected in your CRM and ready to be leveraged in your next touchpoint.

Without you lifting a finger.

Start generating more sales opportunities and transform how you manage your CRM data with the data health center.