Unlock Your Revenue Potential with Apollo's Data Health Center

If you're a revenue operations professional watching deals slip through the cracks because of bad contact data, you're not alone. Sales teams waste countless hours manually cleaning CRM records, verifying email addresses, and tracking down job changes — time that should be spent closing deals. The truth is, your database is probably riddled with inaccuracies that are killing your pipeline potential.

But what if you could instantly see every opportunity in your market, automatically fix broken data, and keep your CRM fresh without lifting a finger?

Apollo's new data health center changes the game entirely. Instead of guessing about data quality or paying consultants to analyze your TAM, you'll get instant visibility into your market coverage, automated data cleanup, and hands-off enrichment that keeps your database accurate. We're talking about transforming your CRM from a liability into a revenue-generating asset.

Keep reading to discover exactly how the Data Health Center works, what it can do for your sales performance, and how to get started maximizing your revenue potential today.

What is Apollo's Data Health Center?

Think of it as a command center for your sales data. Apollo's Data Health Center is an out-of-the-box solution that gives you a complete, real-time view of your data's accuracy and market coverage. It's not just a dashboard — it's an interactive tool designed to help you stop guessing and start knowing exactly where your data stands, so you can act on opportunities with confidence.

Key benefits of the Data Health Center

Why does clean data matter? Because it translates directly to more pipeline and revenue. The Data Health Center isn't just about tidying up your CRM — it's about unlocking real business value. Here's how it immediately impacts your bottom line:

• It reveals your total addressable market (TAM): See exactly how much of your market you've captured and, more importantly, how much is left to win.
• It finds net-new leads for you: Instantly identify best-fit accounts and contacts that aren't in your CRM yet.
• It cleans your existing data: Automatically flag and fix inaccurate or outdated contact information, from bad emails to job changes.
• It automates data enrichment: Set it and forget it. Keep your database fresh on a schedule that works for you, without lifting a finger.

How to access the Data Health Center

Ready to dive in? Getting started is simple. You can find the Data Health Center directly within the Apollo platform. Just navigate to the 'Enrich' section and select 'Data Health Center'. From there, you can connect your CRM and start your first analysis in minutes. No complex setup required.

Identify every opportunity with market gap analysis

The data health center uncovers your total addressable market in a matter of clicks.

Simply select the personas and/or account segments you're interested in (i.e. marketing ops, VP of Sales, founders) and Apollo will reveal the number of contacts you have in your existing database versus the amount that is available within your TAM.

We're talking accurate, net new data that reveals existing market opportunities across all of your ICPs.

And, better yet, it's immediately actionable.

Bulk export your newly-discovered leads into a new or existing list and start moving your perfect buyers through the funnel immediately.

Easily uncover inaccurate CRM data

In addition to seeing your holistic TAM, you can automatically identify inaccurate data and keep your CRM fresh.

By syncing your CRM to Apollo, you'll be able to see which contacts in your database have missing and/or inaccurate email addresses or have an out-of-date job status and immediately enrich those contacts with the correct information.

Maintain an up-to-date database with hands-off enrichment

Finally, this new feature ensures that your CRM is a database you can trust.

Through data health center, Apollo will auto-enrich your existing contacts on a set schedule, customized by you. If one of your contacts changes companies, creates a new email address, or retires an old one — it will be automatically reflected in your CRM and ready to be leveraged in your next touchpoint.

Without you lifting a finger.

Start maximizing your revenue with clean, actionable data

Bad data doesn't just slow you down — it costs you deals. The difference between hitting your quota and missing it often comes down to the quality of your information. With Apollo's Data Health Center, you're not just cleaning a database; you're building a reliable revenue engine. Stop letting stale data dictate your success. Take control, see your full market potential, and start turning insights into wins. Get started today and see the difference for yourself.

Frequently asked questions about Apollo's Data Health Center

What's the difference between Apollo's Data Health Center and other data management tools?

Most tools just show you what's wrong. Apollo's Data Health Center goes a step further by integrating directly with our database of over 275 million contacts. This means you don't just identify problems — you can instantly fix them with verified data and find net-new leads from the same screen.

How often should I run data health checks?

It depends on your sales cycle and data volume, but a good starting point is to run a check quarterly. For teams with high lead flow, running a monthly check helps stay on top of data decay. The best part is you can schedule automated enrichment to keep things fresh continuously.

Can I customize which metrics the Data Health Center tracks?

Yes. You can filter your analysis based on specific personas, account lists, and territories you've defined in Apollo. This allows you to focus on the data health of your most important market segments.

Does the Data Health Center work with all CRM integrations?

The Data Health Center is designed to work seamlessly with our primary CRM integrations, including Salesforce and HubSpot. This ensures a smooth, bi-directional sync that keeps both platforms up-to-date.