Apollo.io Blooms with 162 #1 Rankings in G2’s Spring 2025 Report

The past three months have been one for the books for the Apollo community —  full of AI wins, global networking opportunities, and a whole lot more meetings booked.

And, friends — we’re being noticed.

In G2’s Spring 2025 Report, Apollo has earned 162 No. 1 rankings and 264 Leader rankings, another milestone in our vision of making go-to-market easier, better, and — well — actually profitable for our users.

What’s different about this time?

629 of our badges were given across multiple categories, solidifying our reputation for being a true “all-in-one” tool. We were also featured at the top of G2's Best Sales Software Products for 2025 — a list that’s completely based on authentic user reviews and recognizes less than 1% of vendors.

👀 And here's a fun stat: We ranked second for products with the most G2 reports, just behind ClickUp. 

The Apollo community isn’t in it for the accolades, surely — but, it never hurts.

Small businesses are making a huge impact

Small businesses are the life blood of the market and we're especially proud of our standout performance in categories that help real people build something new.

This quarter, Apollo claimed No. 1 rankings in the most important areas that directly impact growth and efficiency:

• Sales Intelligence. Apollo’s bread and butter — real-time data.
• Marketing Account Intelligence. We help marketers build precise account lists by analyzing prospect data and matching them to their ICPs
• Lead Intelligence. We provide insights into which leads that are most likely to convert
• Lead Capture. Apollo optimizes the process of gathering and managing leads, ensuring higher conversion rates.
• Lead Mining. You need insights into your best-fit prospects? We are best in class.

Aside from SMB and mid-market offerings, we’re keeping the pace with No. 1 in the following Momentum reports, too:

• Lead-to-Account Matching and Routing
• Marketing Account Intelligence
• Lead Scoring

These achievements underscore our commitment to empowering small businesses with enterprise-grade capabilities at a price point that makes sense. 

Whether you're a scrappy startup or a growing mid-market company, Apollo is seen as a platform that levels the playing field. And we’re excited that you are seeing the impact, too.

What Apollo customers are saying

The G2 awards are just a reflection of what’s going on behind the scenes. Here are some of the real reviews that give us the warm fuzzies:

• “Apollo has got lead gen, CRM and sales engagement all under the same hood. The LinkedIn extension is incredibly easy to use and yet super powerful.” – Gavin Guanyang Z., Senior Director, Small Business

• "This tool is a must! It's like living in the future. I like the ability to search for specific cities or areas – makes all the efforts laser focused. I don’t really see a downside of using Apollo. I believe this site gives us an edge wherever possible.” – JP F., Operations Manager, Small Business

• "I have pulled over 1m leads from Apollo in my career! I like the ease of use, and the filter options are great. Smooth sailing on the platform!” – Alex S, Digital Strategy Manager, Small Business 

To learn more from active Apollo.io customers, visit our G2 page. 

To sell more from our suite of AI-powered tools, sign up for a free account.

We’re excited to build alongside you — see you next quarter!