Apollo x Nooks: Uniting AI-Powered Dialing with Enriched Data

The fastest growing AI-powered parallel dialer and the leader in sales engagement and intelligence are joining forces to put sales superpowers on speed dial.

Nooks powers sales teams at companies like Abnormal Security, Airbase, and Seismic. They help teams automate the non-customer-facing parts of the outbound sales process - like placing calls, doing pre-call research, taking notes — so sales reps can focus on live conversations that drive revenue.

And Apollo and Nooks together? That's a slam dunk.

The Apollo + Nooks advantage

The deep integration between Nooks and Apollo powers outbound calling strategies end-to-end.

Apollo users can load sequence call tasks straight into Nooks and power or parallel dial those prospects. Then, ‘Nooks Numbers’ identifies prospects with incorrect phone number data and automatically enriches them with Apollo data. 

So, what does this look like in your workflow?

• Users can pull in call tasks from Apollo Sequences in real time
• Nooks automatically logs call dispositions, recordings and conversation notes back to Apollo
• Nooks supports bidirectional sync on Apollo’s prospect & account fields
• Nooks Numbers uses AI to identify prospects with incorrect phone number data and automatically enrich them with Apollo’s world-class mobile number data

Let's look at this practically.

Teams like Leadium use Apollo to prospect and enrich contact data — and they have since their inception. The team started looking into dialing solutions after noting that outbound calls are their highest-converting channel. They looked at Nooks — not only for its powerful dialer and salesfloor — but how seamlessly Nooks fit into their Apollo workflow.

“We chose the Nooks dialer because it has the strongest integration with Apollo - not only the sequences but also the data. Using Nooks and Apollo, we’re having about 1 conversation out of every 10 calls. - Collin Mitchell, Managing Partner at Leadium

Collin Mitchell, Managing Partner at Leadium, now works directly with his 17 SDRs to trains and enable them in the Nooks Virtual Salesfloor. It's combination with all then allows them to offer full channel sales development to their clients.

Leadium’s Sales Development Reps make thousands of calls a week and consistently place in Nooks’ 10K Club - an award for power users making over 10K dials per quarter. 

“Once we started using Apollo, we saw better results from the data. When we decided to scale up on call volume, we chose Nooks because it had the most seamless integration with Apollo.” - Nilan Chaudhuri, Director of Business Development, at Tromzo

More customer success with a customizable data + dialer

In 2023, Nilan Chaudhuri, Director of Business Development at Tromzo started building a fresh SDR team to go outbound. He’s seen so much traction with them using Apollo and Nooks that Tromzo leadership decided to massively scale his operation. 

Their team executes calls together in dedicated call block times — first thing in the morning, after lunch and late afternoon. They use the filters in Nooks to call by timezone and target certain geographies during each blitz. 

Then, Nilan runs reporting on both platforms to review transcripts and account data to train his team and improve daily. 

“My favorite part about Nooks is that it seamlessly integrates with Apollo and HubSpot so I can do all my cold calling in one place. I’m living out of Nooks and sooner-than-later, we’ll start onboarding an SDR team with this tech stack.” — Jordan Weaver, Enterprise Account Executive at Anthroware

Jordan Weaver, Enterprise Account Executive at Anthroware, helps companies build custom products that seamlessly communicate with their back office suite. 

As a boutique consulting firm with a small sales team, they use Nooks and Apollo to execute sales development like a full-fledged team and maximize efficiency. With the results they’ve been experiencing, they’re making plans to scale into a full salesforce using this tech stack. 

You can experience the integration for yourself by requesting a demo of Apollo and a demo of Nooks today.