Insights

Marketing

Marketing

Unlock full-funnel marketing tactics to attract, engage, and convert. From demand gen to content strategy, learn what powers modern GTM teams.

Marketing Insights

Marketing

The Best Marketing Frameworks for GTM Execution

Discover the most effective marketing frameworks for 2025—from SWOT to STP to Agile Ops—and learn how to implement each using Apollo’s data, targeting, and automation tools.

Marketing

A Complete B2B Digital Marketing Strategy Playbook

Discover how to build a B2B digital marketing engine that converts—covering SEO, email, ABM, PPC, and key metrics to track success.

Marketing

How to Build a B2B Email List That Converts

Learn how to create high-performing B2B email lists with segmentation, compliance, automation, and clean data practices. Apollo helps you build smarter, ROI-driven lists.

Marketing

MQL vs SQL: Defining, Aligning, and Optimizing Leads

Learn how to define and optimize MQL and SQL criteria to align marketing and sales, improve handoffs, and accelerate revenue. Apollo helps automate qualification with real-time signals.

Marketing

Building the Ideal Customer Profile for Your Sales Strategy

Learn how to build a data-driven Ideal Customer Profile (ICP) that boosts conversion, retention, and ROI. Apollo helps you identify and engage your best-fit customers at scale.

Marketing

How to Build a Lead Generation Campaign That Converts

Plan, launch, and scale high-performing B2B lead gen campaigns using Apollo’s targeting, sequencing, and analytics. Learn formats, metrics, and advanced tactics that work.

Marketing

B2B Email Marketing That Converts: Strategy & Campaigns

Learn how to create high-performing B2B email campaigns using segmentation, personalization, and automation. This guide covers strategy, best practices, campaign types, and how Apollo helps teams convert faster.

Marketing

Demand Generation Versus Lead Generation: The Critical Differences

Most marketers confuse these two approaches and end up with wasted budgets. Learn exactly when to use each strategy and how to make them work together.

Marketing

B2B Content Marketing That Actually Drives Pipeline

Stop creating random blog posts nobody reads. Learn what content actually influences purchase decisions and how to measure its impact on revenue instead of pageviews.

Marketing

Data-Driven Marketing Insights That Actually Drive Decisions

Stop drowning in meaningless metrics. Learn how top marketing teams turn raw data into actionable insights that predict buyer behavior and show exactly where to invest for maximum pipeline impact.

Marketing

Why You Should Never Buy an Email List

Buying email lists leads to legal risk, poor deliverability, and brand damage. Learn smarter, compliant ways to grow your outreach and convert leads ethically.

Marketing

Customer Engagement Metrics That Actually Drive Revenue

Don’t track noise—track what moves revenue. This guide shows the engagement metrics top GTM teams use to boost retention, expansion, and growth.

Marketing

Marketing Metrics That Actually Matter

Track what ties to revenue. From brand awareness to pipeline attribution, here are the metrics growth teams should actually care about.

Marketing

Lead Generation Funnel: Stages, Strategy, and Tools

Build a high-converting lead gen funnel with Apollo—target smarter, nurture faster, and close with better data.
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