Top 6sense Alternatives
May 14, 2025 • 6 min to read
Cam Thompson
Search & Paid | Apollo.io Insights
Account-based marketing (ABM) is evolving fast, and while 6sense remains a heavyweight, it’s far from your only option. Whether you need better intent data, smoother implementation, or more affordable pricing, this guide compares the top 6sense competitors—so you can find the right ABM partner for 2025.
What Is 6sense and Why It’s Popular
6sense delivers AI-powered intent data, predictive analytics, account ID, and multichannel orchestration. It’s known for uncovering in-market accounts via what they call the “Dark Funnel.” Learn more about intent-first sales in our Sales Engagement Strategy.
Top 6sense Competitors in 2025
- Demandbase: Premium ABM platform with advanced ad capabilities and strong integrations
- ZoomInfo: Comprehensive B2B data platform with SalesOS and MarketingOS bundles
- Terminus: Channel orchestration and user-friendly dashboards for mid-market teams
- RollWorks: Budget-friendly with strong advertising and account ID tools
- Apollo.io: 270M+ contact database with sales intelligence, sequencing, and enrichment baked in
- Bombora: Best-in-class Company Surge® intent data for plug-in ABM use
- TechTarget: Deep tech-firm buyer insights via publisher network data
- Clearbit: Real-time enrichment and inbound lead personalization
- MRP Prelytix: Enterprise ABM platform with strong global orchestration
- Metadata.io: AI-led campaign testing and optimization for performance marketers
- G2 Buyer Intent: Product research insights from G2’s software review traffic
- N.Rich: Mid-market ABM + personalization with ad performance focus
Why Apollo.io Is a Standout Alternative
- 270M+ verified B2B contacts for total-market coverage
- Intent + enrichment + buying signals in one platform
- Multichannel engagement tools for sequences and targeting
- Pricing model built for scale—mid-market to enterprise
- CRM enrichment, email automation, and analytics in one UI
Feature Comparison
| Platform | Intent Data | Contact Data | Orchestration | Ease of Use | Pricing |
|---|---|---|---|---|---|
| 6sense | ★★★★★ | ★★★☆☆ | ★★★★☆ | ★★☆☆☆ | Enterprise |
| Demandbase | ★★★★☆ | ★★★★☆ | ★★★★☆ | ★★☆☆☆ | Enterprise |
| ZoomInfo | ★★★★☆ | ★★★★★ | ★★★☆☆ | ★★★☆☆ | Enterprise |
| Terminus | ★★★☆☆ | ★★★☆☆ | ★★★★☆ | ★★★★☆ | Mid-Market |
| Apollo.io | ★★★☆☆ | ★★★★☆ | ★★★☆☆ | ★★★★☆ | Growth-Friendly |
Choosing the Right ABM Platform
Your choice depends on use case, budget, and team size. Apollo.io is perfect if you want:
- Sales-marketing alignment: Shared pipeline + engagement tools
- Intent-based prospecting: Prioritize accounts by job change, tech use, and firmographics
- All-in-one stack: Ditch tool sprawl and run your ABM motion from one UI
Try Apollo free or book a demo to see how it stacks up vs. traditional ABM platforms.
Cam Thompson
Search & Paid | Apollo.io Insights
Cameron Thompson leads paid acquisition at Apollo.io, where he’s focused on scaling B2B growth through paid search, social, and performance marketing. With past roles at Novo, Greenlight, and Kabbage, he’s been in the trenches building growth engines that actually drive results. Outside the ad platforms, you’ll find him geeking out over conversion rates, Atlanta eats, and dad jokes.
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