GTM Feels Harder Than Ever. Why ApolloNEXT Matters

In twenty years of marketing, I've seen plenty of so-called "game changers". Most weren't.

But every few years, something truly shifts the ground beneath our feet. Product-led growth did it. RevOps evolving into a real discipline did it. Now, it's AI's turn, except this time, the shift is happening at warp speed.

That's exactly why we're launching ApolloNEXT on October 9 in San Francisco. This isn't just another user conference (trust me, I've planned enough of those). It's our response to a moment when everything about go-to-market is being rewritten.

What every GTM leader is telling me

Every GTM leader I talk to says the same thing: it's harder than ever to break through. Buyers don't pick up. Inboxes are overflowing. Playbooks that once worked now fall flat.

At the same time, the expectations haven't gone down. Pipeline still needs to be built, growth is still on the line, and teams are grinding harder for fewer returns. It's exhausting, and it's unsustainable.

Now, AI is changing the rules in real time, and it seems like yet another obstacle to solve.

Here's what I'm seeing

While AI is quietly rewriting the playbook, the teams leaning in aren’t waiting for clarity. They're experimenting, learning, and building momentum while others are still planning.

Back when I started, building a personalized campaign meant stitching together data, lists, tools. It took days. That's exactly why we built Apollo's AI Assistant, the first GTM AI that actually works. You can turn requests into complete campaigns in seconds. Join the free beta here.

This isn't just about efficiency. It's leverage to spend more time with buyers, instead of in CRMs and tools.

For those teams leaning in, AI is giving them speed and precision they've never had before. As our CEO Tim likes to say, "Smart beats big." You have to be willing to roll up your sleeves and learn.

Let's figure this out together

The world doesn't need another conference, but this moment needs a gathering.

On October 9, we're bringing together people who are living this change, from customers rewriting their playbooks in real time, to leaders at companies like Anthropic and Glean, to our own team unveiling the latest in our platform.

My hope is simple: that you leave with more direction, tactical plays, and renewed confidence. I'd love for you to be in the room with us.

Registration is free, but space is limited. See the full agenda and grab your spot here 👇