15 Inbound Marketing Examples That Actually Work

Inbound isn’t optional in 2025—it’s how the best B2B brands win. You don’t need gimmicks, just a strategy that attracts the right audience by solving real problems. These 15 examples prove inbound marketing can be a growth engine when done right.

What Makes Inbound Work?

Inbound isn’t just blogs. It’s SEO + content + email + tools + social + community—woven into a system that earns attention and builds trust. When every touchpoint helps, not sells, prospects convert faster and stick longer.

Let’s skip the theory. Here’s how real B2B brands are driving pipeline with inbound tactics that convert:

15 Proven Inbound Marketing Examples

• HubSpot: Their resource library ranks for thousands of keywords and floods the funnel. Quality > quantity, always.
• Salesforce: Their "State of" reports mix gated content + unique data = lead gen + backlinks at scale.
• Adobe: Built a whole editorial site (CMO.com) targeting execs—not just another blog.
• Moz: Their SEO Learning Center is an evergreen search magnet. Authority through education.
• Neil Patel: Free tools like Ubersuggest = traffic + trust + upsell path.
• Adobe on TikTok: User-led creativity, not brand promos. 2M+ views = awareness + relevance.
• LinkedIn: Webinars that educate AND drive demand for their platform. Bonus: repurposable assets.
• Mailchimp: Email courses and guides help SMBs win—and stick with Mailchimp long-term.
• Slack: Story-led newsletters showing real customer wins. Credibility in inbox form.
• HubSpot’s Website Grader: Personalized, actionable free tool = engagement + pipeline.
• Drift: Assessments that benchmark users = insights + warm leads.
• Hootsuite: Social strategy webinars—actual education, not soft sells.
• Microsoft: Hands-on technical training sessions that drive adoption and expansion.
• Dropbox: Case studies in every format. Short quotes to full videos = social proof at scale.
• Atlassian: Community-powered docs. Users educating users = scalable inbound.

Inbound is shifting fast. Here’s where winning teams are investing now:

Key Inbound Trends for 2025

• AI-first personalization: Dynamic content, smart follow-ups, auto-segmented journeys
• Interactive > static: Tools, assessments, and dynamic visuals outperform blogs
• Community-led: Power users creating value = growth flywheel
• Data-driven planning: Every asset tracked from traffic to revenue

Here’s how to apply it all. Build a system, not just campaigns:

Your Inbound Execution Blueprint

1. Define audience + journey: Map real questions, pain points, and workflows
2. Create content by stage: Top (awareness), mid (consideration), bottom (decision)
3. Set conversion paths: Lead magnets, nurture sequences, rep handoffs
4. Measure everything: Track CTA clicks, form fills, pipeline influence
5. Iterate weekly: Test hooks, formats, offers—optimize nonstop

Apollo gives you the data to fuel it all. Verified contacts, firmographics, job change alerts, and buyer signals—plus built-in outreach to turn inbound attention into outbound action.

Use Apollo to Amplify Your Inbound

• 270M+ verified B2B contacts, filterable by firmographics, tech stack, hiring, and more
• Engagement signals + job change alerts to time follow-up perfectly
• Enrich every inbound lead instantly with CRM sync
• Launch personalized email or call sequences without leaving the platform

Try Apollo free or book a demo to fuel your inbound funnel with verified data + automated outreach.