Buying Leads Without the Burn
May 14, 2025 • 6 min to read
Kenny Keesee
Sr. Director of Support | Apollo.io Insights
Buying B2B leads in 2025 can be a smart move—if you do it right. With rising CAC and pressure to scale, more GTM teams are turning to verified contact databases to supplement pipeline. This guide unpacks the top lead providers, key evaluation criteria, and how Apollo.io makes it easier to find and convert the right buyers at scale.
Why Buy Leads?
- Save hours on manual prospecting
- Test new ICPs and markets fast
- Fill pipeline gaps during low inbound periods
- Access pre-qualified, intent-backed contacts
Need the full funnel view? Check our Demand Generation Framework.
Top Places to Buy B2B Leads in 2025
- Apollo.io: 270M+ contacts, filters, enrichment, sequencing, and intent tools
- ZoomInfo
- SalesIntel
- LeadIQ
- Clearbit
- Cognism
- UpLead
- Seamless.AI
- D&B Hoovers
- Lead411
Key Things to Look For
- Data freshness: Recency of contact updates
- Verification rate: Email + phone validation guarantees
- Coverage: Decision-makers across industries, geos, and segments
- Filters: ICP match, signals, tech stack, firmographics
- Compliance: GDPR, CCPA, CAN-SPAM-ready
- CRM/engagement integration: Native sync to tools like Salesforce, HubSpot
Explore Apollo’s data enrichment and outreach automation for easier execution.
Common Challenges (And Fixes)
- Bad data? → Ask for sample leads before buying. Use verification + enrichment workflows.
- Low engagement? → Use personalization, multichannel outreach, and buyer signals.
- Compliance worries? → Choose providers with clear consent policies + opt-out tracking.
- Integration issues? → Confirm native CRM/API access and format compatibility.
Why Apollo Stands Out
- 270M+ verified B2B contacts with emails, phones, LinkedIn URLs
- Real-time enrichment by role, industry, tech stack, job changes
- Buyer intent data baked into every search
- Sequencing + reply tracking built in
- Native integrations with Salesforce, HubSpot, Outreach, more
Book a demo or try it free to see why teams are switching from lead vendors to Apollo for good.
Kenny Keesee
Sr. Director of Support | Apollo.io Insights
With over 15 years of experience leading global customer service operations, Kenny brings a passion for leadership development and operational excellence to Apollo.io. In his role, Kenny leads a diverse team focused on enhancing the customer experience, reducing response times, and scaling efficient, high-impact support strategies across multiple regions. Before joining Apollo.io, Kenny held senior leadership roles at companies like OpenTable and AT&T, where he built high-performing support teams, launched coaching programs, and drove improvements in CSAT, SLA, and team engagement. Known for crushing deadlines, mastering communication, and solving problems like a pro, Kenny thrives in both collaborative and fast-paced environments. He's committed to building customer-first cultures, developing rising leaders, and using data to drive performance. Outside of work, Kenny is all about pushing boundaries, taking on new challenges, and mentoring others to help them reach their full potential.
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