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Melanie Maecardeno

Melanie Maecardeno

Technical Support

Insights

Data

The Best GTM Market Intelligence Tools

Discover the top market intelligence platforms transforming B2B go-to-market strategies in 2025. Our comprehensive guide analyzes 9 leading tools for customer intelligence, competitive analysis, and strategic decision-making to help you select the optimal solution for your business needs.

General

What is a Good Marketing Team Structure?

Learn how to design, structure, and optimize your marketing team for success in 2025. Discover key roles, strategies, and insights to create a dynamic, results-driven marketing organization.

Marketing

Free Email Lists for Marketing: Ethical Acquisition Strategies

Discover ethical alternatives to free email lists for marketing campaigns. Learn legal, effective strategies to build high-quality email lists that drive engagement and conversion without risking compliance issues.

Marketing

What Is an Ideal Customer Profile (ICP)?

Learn how to build a data-driven Ideal Customer Profile (ICP) that boosts conversion, retention, and ROI. Apollo helps you identify and engage your best-fit customers at scale.

B2B

Who are the best B2B Data Providers?

This guide compares top B2B data providers, explains evaluation criteria, and shows how Apollo.io delivers affordable, full-funnel enrichment and GTM impact.

Sales

12 Business Model Innovation Examples That Changed the Game

Explore 12 transformational business model innovations—from HP’s Instant Ink to Rolls-Royce’s 'Power by the Hour'—and learn how to redesign your value delivery strategy. See how Apollo.io supports scalable experimentation.

Sales

25 Proven Lead Generation Examples That Drive Results

Explore 25 high-performing B2B lead generation strategies with examples from companies like HubSpot, Salesforce, and Drift. Discover inbound, outbound, and hybrid approaches you can replicate to boost pipeline.

Sales

Top Lead Generation Companies That Actually Deliver Results

Tired of lead gen vendors that promise the moon but deliver garbage? We evaluated hundreds to find the ones with proven ROI that sales teams actually trust.

Sales

Best Sales Prospecting Software That Actually Works

Most reps waste hours researching leads that never respond. Learn which tools automatically find your ideal buyers

Marketing

Marketing Data: What It Is, Why It Matters, and How to Use It

Stop guessing, start growing. This guide breaks down the marketing data B2B teams need to segment smarter, optimize faster, and drive more pipeline.

Sales

Top Sales Automation Tools for 2025: Save Time, Boost Pipeline

Too much admin, not enough selling? This guide shows how automation tools help reps focus, move faster, and close more—without burning out.

Demand Generation

Lead Lists: How to Build and Use Them Right in B2B

Lead lists still work—if they’re clean, compliant, and connected to smart outreach. This breakdown shows how to source, segment, and activate for real pipeline.

Lead Generation

Email Lead Generation That Actually Converts

The $36:1 ROI channel isn’t going anywhere—this guide covers list building, copywriting, sequencing, and advanced tactics that drive replies.

Sales Engagement

B2B Telemarketing Isn’t Dead—It’s Smarter

From real-time buyer signals to auto-dialers, here’s how to make modern B2B calling work at scale.