Boost B2B Vendor Sales With Apollo’s Supplier Data

The secret to breaking through to project managers lies in personalized problem-focused opening lines that demonstrate immediate understanding of their world. According to research published on LinkedIn, personalized first lines can increase response rates by 10x compared to generic outreach, with the most effective approaches for project managers zeroing in on their daily battles with scope management, resource allocation, and stakeholder alignment. Since project managers' top three challenges are scope creep, poor communication, and resource allocation, opening lines that reference these specific pain points — like "I noticed your team's recent expansion — how are you managing scope changes?" — cut through the noise because they show you understand their reality, not just their title.
Sales professionals can rapidly uncover project managers' most critical pain points by focusing on three universal challenges: unclear objectives leading to scope creep, portfolio management complexity where priorities constantly shift, and resource allocation issues that derail timelines. The key is using problem-centric discovery questions that force buyers to articulate the demons they're wrestling with — customers don't wake up thinking about products, they think about problems. Since project managers often serve as influencers rather than final decision-makers in procurement processes, your discovery approach should probe both operational pain points ("How do you currently handle competing priorities across multiple projects?") and strategic concerns ("What's keeping you up at night regarding your current project portfolio?") to understand their full scope of influence.
Research consistently shows that Tuesday through Thursday represents your golden window for connecting with project managers, with late morning (10-11 AM) and late afternoon (4-5 PM) offering the highest engagement rates. Since project managers typically work 50+ hours per week with schedules that can stretch from 7 AM stakeholder calls to 10 PM deliverable reviews, these mid-day windows become particularly valuable — they've cleared their morning backlog but haven't yet hit the afternoon project crisis zone. Understanding that project managers experience cyclical workload patterns, with planning and implementation phases requiring 45-50 hour weeks followed by calmer execution periods, allows you to time your outreach when they have both the mental bandwidth and decision-making authority to engage with new solutions.
According to HubSpot, sellers who successfully defend their product against buyers' objections can achieve close rates as high as 64%, making mastery of objection handling critical when targeting project managers who balance analytical thinking with stakeholder management responsibilities. The most effective approach starts with the "Thank You" framework — responding to objections with genuine appreciation acknowledges their concerns while building trust, particularly important since project managers value transparency and honest communication above all else. Since project managers often lack final purchasing authority while serving as key influencers in the procurement process, your objection handling must address both their operational concerns ("How will this impact our current project timelines?") and their need to build a compelling business case for stakeholders who control budget decisions.
Industry research confirms that voicemails between 8-14 seconds generate the highest callback rates for B2B sales, with Revenue.io and other sources showing this timeframe delivers maximum impact while respecting prospects' time. For project managers who prioritize efficiency and structured communication, every second counts — going beyond 30 seconds can decrease results by 2% per additional second according to InsideSales research. The key is delivering immediate value through specificity: reference their current projects or industry challenges within the first 3-5 seconds, state your purpose clearly, and end with one specific next step that aligns with their preference for documented, actionable communication.
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Can I filter supplier contacts by company or industry?
Yes, Apollo lets you segment supplier data by firmographics.
Are supplier phone numbers verified?
Absolutely — Apollo continuously verifies and enriches supplier data.
Can I export supplier contacts to my CRM or dialer?
Yes — export or integrate directly.
How fresh is supplier phone data?
Apollo updates supplier numbers in real time.