Boost Marketing Campaigns With Apollo’s Phone Data

Skip the generic "Hi, how are you?" approach — it's killing your response rates. The most effective opening lines reference specific achievements or insights your prospect has shared publicly, like "Just saw your LinkedIn post about expanding into healthcare recruiting — we've helped similar agencies increase placement rates by 40% in that vertical." According to Indeed's research in their study on effective recruiting outreach, generic greetings reduce positive response rates by nearly 10%, while personalized approaches can triple or quadruple your success rate. Start with immediate value, demonstrate industry knowledge, and show you've done your homework before picking up the phone.
Budget objections from recruiters rarely mean "we have zero dollars" — they're typically masking concerns about ROI, timing, or decision-making authority. When you hear "we don't have budget," dig deeper with questions like "Is this a cash flow issue right now, or are you looking at next quarter?" This approach helps you understand whether you're dealing with a timing challenge or a value perception problem. Remember that recruitment organizations typically allocate 5-10% of their budget for contingency expenses, creating opportunities for well-positioned solutions that demonstrate clear value.
Keep your voicemails between 8-30 seconds — anything longer and you're losing prospects with every additional word. According to The Sales Hunter's research, the sweet spot is 8-14 seconds, while InsideSales data shows 18-30 seconds also performs well. For recruiters who operate in fast-paced, metrics-driven environments, brevity signals professionalism and respect for their time. Structure your message with a hook, value proposition, and clear next step, speaking as if you're leaving a note for a busy colleague, not recording a formal presentation.
Modern sales data shows that converting B2B prospects requires 8-11 follow-up attempts, yet most salespeople give up after 2-3 tries. The most effective sequences for HR decision makers span 15-21 days with multiple touchpoints across different channels — combining LinkedIn outreach, personalized emails, and strategic phone calls. Start with a "triple touch" on day one (LinkedIn connection, phone call, and email) to maximize your chances of catching them on their preferred platform, then space subsequent touches every 1-2 days with increasingly valuable content.
Understanding the recruitment industry's dual decision-making structure is crucial — while recruiters manage the process, hiring managers typically make final decisions on solutions and budgets. During your initial call, focus on mapping the organizational hierarchy with questions like "Who else gets involved when evaluating new tools for your team?" rather than immediately pitching. The most successful approach uses the CHAMP framework, prioritizing understanding their challenges before diving into authority questions, which helps you navigate from your initial contact to the actual decision maker.
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Can I filter marketing contacts by title or industry?
Yes, Apollo lets you segment marketing data by role, firmographics, and geography.
Are marketing phone numbers verified?
Absolutely — Apollo continuously verifies and enriches marketing data.
Can I export marketing contacts to my CRM or dialer?
Yes — export or integrate directly.
How fresh is marketing phone data?
Apollo updates marketing numbers in real time.