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What are the highest-converting call scripts for real estate prospecting?

The most effective real estate prospecting scripts combine structured frameworks with personalized approaches that demonstrate market knowledge and build immediate rapport. According to research on cold calling effectiveness, agents achieve substantially higher success rates when following proven script sequences that start with warm introductions, use permission-based questioning, demonstrate clear value, and guide conversations toward specific next steps. Sales professionals targeting real estate agents should focus on scripts that reference local market conditions, recent transactions, and specific business challenges—creating instant credibility while maintaining a conversational tone that feels natural rather than rehearsed.

  • Implement research-based personalization by referencing the agent's recent listings, specialization areas, or market performance before making contact—this preparation significantly increases engagement rates compared to generic outreach.
  • Use the "agree and redirect" framework when encountering initial resistance: acknowledge their perspective, ask a value-focused question, and offer a low-commitment next step like sharing market insights
  • Structure scripts modularly with interchangeable components based on agent specializations (luxury, first-time buyers, investors) to maintain authenticity while ensuring consistency
  • Design multi-touch sequences where initial scripts set up follow-up conversations across email and social media, as persistence across channels dramatically improves conversion potential.

What objection handling techniques increase cold calling conversion rates for real estate agents?

Successful objection handling requires approaching resistance with empathy and agreement rather than confrontation, as this counterintuitive strategy disarms defensive reactions and creates openings for genuine dialogue. The most effective technique involves three steps: agreeing with the objection to reduce tension, asking questions to understand underlying concerns, and offering a "test drive" approach that removes purchase pressure. When targeting real estate agents, focus on trust-building responses that acknowledge industry-specific challenges while demonstrating how your solution addresses their unique pain points without forcing immediate commitments.

  • Apply the "agree and redirect" method: "I totally understand—most agents feel that way initially. Can I ask what specific challenges you're facing with [lead generation/client management] right now?" This approach transforms objections into discovery opportunities
  • Distinguish between trust objections and logical concerns, as trust issues require relationship-building while logical objections need factual responses with market data or case studies.
  • Develop a systematic follow-up strategy since research indicates prospects often say "no" multiple times before converting—persistence with value-added touchpoints substantially increases success rates
  • Create industry-specific objection scripts addressing common real estate concerns: "already have a vendor," "too busy," or "bad timing"—each requiring tailored responses that demonstrate understanding of their business cycles

Which lead qualification questions effectively identify motivated sellers during cold outreach calls?

The most powerful qualification questions focus on uncovering timeline urgency, as motivated sellers typically need to close within 30 days or less, making this the primary indicator of conversion potential. Effective qualification combines timeline discovery with questions about motivation drivers, property condition, and price flexibility to create a comprehensive picture of seller readiness. Sales professionals should implement systematic scoring based on these factors, prioritizing sellers who demonstrate urgency, flexibility, and specific motivating circumstances like relocation, financial pressure, or property maintenance challenges.

  • Lead with timeline-based questions: "When are you looking to sell?" or "What's your ideal timeframe for closing?" as immediate timeline needs strongly correlate with motivation levels and conversion likelihood
  • Deploy the "distress discovery framework" using questions like "What's got you thinking about selling right now?" to uncover pain points such as divorce, foreclosure, inheritance, or relocation that drive urgent sales
  • Ask property condition questions like "When was the last time major systems were updated?" since properties needing repairs often indicate sellers more open to cash offers and flexible terms
  • Gauge price flexibility with "Do you have a target price in mind, or are you open to reviewing offers?" as sellers prioritizing speed over maximum price represent higher-conversion opportunities

What voicemail scripts generate highest callback rates for commercial properties?

Research shows that voicemails under 20 seconds achieve substantially higher callback rates, forcing sales professionals to distill messages to their most compelling elements while maintaining professional credibility. The highest-performing commercial property voicemails combine market-specific insights with curiosity-inducing elements that position the caller as a valuable resource rather than just another vendor. When targeting real estate agents about commercial opportunities, reference specific market trends, vacancy rates, or regulatory changes affecting their area without revealing everything, creating an information gap that compels callbacks.

  • Craft market-insight openings: "Hi [Name], I've been tracking commercial vacancy rates in [area] and noticed a pattern creating opportunities for agents who position it correctly—call me at [number] to discuss what I'm seeing"
  • Implement the "opt-out" technique in follow-ups: "If you're not interested in the commercial insights I mentioned, just let me know and I'll remove you from my list—either way, I'd appreciate a quick response"
  • Reference social proof without being heavy-handed: "I just helped [similar agency] identify three off-market commercial opportunities in [area]—thought you might want to hear their approach"
  • Time voicemails for early morning or evening delivery, maintain conversational enthusiasm, and always lead with value rather than pitches to maximize engagement rates

What follow-up cadence strategies maximize response rates from expired listing prospects?

Expired listings convert at substantially higher rates than general prospecting efforts, but success requires systematic follow-up that balances immediate action with long-term nurturing. The optimal strategy implements a four-touch sequence over seven to ten days, starting within 24 hours of expiration when seller motivation peaks. Multi-channel approaches combining phone calls, texts, emails, and direct mail significantly outperform single-channel strategies, as each medium serves different communication preferences while reinforcing your presence without overwhelming the prospect.

  • Execute immediate outreach within 24 hours of listing expiration, as this timing captures peak motivation while demonstrating market awareness and professional attentiveness
  • Implement the proven four-touch cadence: Day 1 (empathetic introduction), Day 3 (market analysis email), Day 7 (value-focused follow-up call), Day 10 (final sequence contact with clear next steps)
  • Diversify communication channels strategically—use texts for convenience, emails for detailed market insights, calls for relationship building, and direct mail for tangible presence
  • Develop value-driven content for each touchpoint including pricing strategy insights, comparable sales analysis, and specific reasons similar properties succeeded—positioning yourself as a problem-solver rather than just another agent seeking the listing

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Can I filter international contacts by country or industry?

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