Head of Revenue Operations Phone Numbers for RevOps Tech Sales

What are the highest-converting phone scripts for reaching marketing managers?

The most effective phone scripts for marketing managers focus on demonstrating immediate business value rather than product features, with successful approaches emphasizing tangible benefits that enhance their workflows and business outcomes. Research shows you have just 30 seconds to capture attention, making your opening critical — establish credibility early by mentioning recognized companies you work with in their industry, then immediately address their core pain points like proving marketing ROI and attribution challenges across complex buyer journeys. The key is creating a conversational structure that positions you as a strategic partner who understands their measurement and attribution challenges, rather than just another vendor pushing features.

• Lead with social proof and industry credibility: "Hi [Name], I'm calling because we've helped [similar company] increase their marketing attribution accuracy by 40%..." then immediately pivot to their specific pain point
• Use strategic questions that demonstrate understanding: "What's your biggest challenge right now in proving marketing's impact on pipeline?" This invites dialogue about their actual problems rather than forcing a pitch
• Recap their top three challenges mid-conversation to show you're listening and genuinely interested in solving their problems, not just making a sale
• Structure your script as an "agent-controlled conversation" with natural breakpoints for questions, avoiding the robotic feel of traditional scripts while maintaining strategic direction

When is the best time to reach marketing decision makers?

Marketing decision makers follow predictable patterns that create optimal engagement windows, with peak availability occurring between 10-11 AM and 2-3 PM when they've settled into their workflow after handling urgent morning tasks. According to Cognism's State of Cold Calling Report 2025, these windows align with natural workflow patterns where decision-makers have more time available after clearing their morning backlog. Tuesday emerges as the strongest day for outreach since Monday is typically consumed by internal meetings and planning, while Wednesday and Thursday maintain strong engagement rates — particularly during the 8-9 AM and 4-6 PM windows for ambitious reps willing to work outside standard hours.

• Target Tuesday-Thursday between 10-11 AM in the prospect's local time zone for initial outreach, with the 2-3 PM window as your secondary option
• Leverage after-hours windows (before 8:30 AM or after 5:30 PM) when reaching senior marketing executives who often work without gatekeepers present
• Align outreach with budget cycles — intensify efforts during Q3 when planning begins and in January when companies implement annual initiatives
• For inbound leads, the odds of successful contact are dramatically higher when responding within 5 minutes versus 30 minutes, according to research findings, making immediate response protocols essential

How do I overcome common objections marketing managers raise during cold calls?

Marketing managers' objections during cold calls typically aren't outright rejections but reflexive responses to interruption and uncertainty, with the most common falling into the BANT framework — Budget, Authority, Need, and Timing. The most effective approach uses a "Listen, Ask, Solve, Confirm" framework: acknowledge their objection, ask an open-ended question to uncover the true concern, offer a solution based on their response, then confirm you've addressed their concern. When marketing managers say they have no budget, they're often expressing a lack of perceived value or urgency — successful reps reframe these conversations around ROI and the cost of inaction, demonstrating how other clients with similar concerns ultimately found budget for initiatives with clear returns.

• For budget objections, respond with: "I completely understand budget limitations are challenging. Some of our clients in similar positions secured additional budget after seeing the potential ROI. How do you typically determine which projects receive funding priority?"
• When facing authority objections, offer to provide materials that help them make the pitch internally: "I'll send you a one-sheet highlighting specific marketing benefits for your CMO, plus technical specs to ensure alignment with your team"
• Address timing objections with brevity and flexibility: "I understand you're busy — I'll take just 30 seconds to explain why I called, and if you don't see value, I'll let you go" or suggest specific alternatives
• Use social proof strategically by sharing how other clients with similar objections succeeded, backing claims with specific quotes or metrics that help prospects visualize their own success

What voicemail scripts convert marketing managers into scheduled meetings?

Effective voicemail scripts can significantly increase callback rates when they address specific marketing manager pain points within an optimal 18-30 second window, focusing on relevance over product features. According to research on B2B voicemail effectiveness, personalized messages that mention recent company achievements or mutual connections can substantially boost response rates. The key is conveying confidence that suggests familiarity — as if you've spoken before and they valued the conversation — while addressing their operational realities like budget management challenges, resource allocation issues, and the constant pressure to demonstrate marketing ROI across complex attribution models.

• Structure voicemails to establish credibility quickly: "Hi [Name], [Your name] here. I noticed [recent company achievement] — impressive work on [specific campaign/initiative]. I'm reaching out because we've helped [similar company] solve their attribution challenges..."
• Create urgency through specific value propositions and industry trends without being pushy: "Several marketing leaders in [industry] are seeing dramatic improvements in attribution accuracy. I have some ideas specific to [their company]..."
• End with a clear, specific call-to-action: "I'll follow up with an email containing a case study from [similar company]. I'll also call back Thursday at 2 PM to discuss how this might apply to your team"
• Time voicemails for Wednesdays and Thursdays when marketing managers are most receptive, avoiding Monday catch-up and Friday wrap-up periods

How do you identify marketing managers with budget authority?

Identifying marketing managers with budget authority requires understanding that organizational structures vary significantly — at one company a VP of Marketing controls the budget, while at another the CFO holds the purse strings. Research indicates that segmentation incorporating budget authority and team size typically improves campaign performance substantially, making this qualification critical. The most effective approach combines direct qualification questions with an understanding of budget benchmarks — knowing that B2B firms invest varying percentages of revenue in marketing helps gauge the scale of budgets marketing managers might control, while recognizing that modern buying involves complex decision-making units where marketing managers often serve as champions rather than final decision-makers.

• Ask straightforward discovery questions: "Can you walk me through how your company typically evaluates new marketing solutions?" This often reveals the full stakeholder map and decision-making process
• Use organizational mapping to identify budget holders — budget control typically correlates with hierarchy, so understanding the org chart helps identify the Primary Economic Buyer
• Recognize that marketing managers often act as champions who influence but don't control final decisions: "It sounds like you'll be making recommendations to the CMO — what criteria will they use to evaluate your recommendation?"
• Leverage tools like Apollo to research company structures, identify decision-making units, and understand reporting relationships before your call, giving you context for more targeted authority questions