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What cold call scripts achieve highest response rates with CMOs?

The most effective CMO cold call scripts combine humanizing openers with hyper-personalization and direct value propositions. According to C-Level Partners' 2023 research, calling executives between 7-9 AM or 5-7 PM increases success rates from 28% to over 40%, while Gong's 2023 analysis shows that opening with "How have you been?" can boost success rates by up to 10.01%. Start with a warm, genuine question, immediately acknowledge the cold nature of your call with transparency, then reference specific marketing challenges or recent company initiatives to demonstrate you've done your homework — all within a tight 3-minute window that respects their time.

• Open with humanizing questions like "How have you been?" followed by transparent acknowledgment: "This is a well-researched sales call" — this combination significantly outperforms traditional openers
• Reference specific company intelligence such as recent marketing campaigns, competitive positioning, or industry challenges to demonstrate genuine interest and expertise in their business
• Structure your script with time-bounded value propositions: "Do you have 3 minutes to discuss [specific marketing challenge]?" then deliver insights immediately
• Plan for multiple follow-up attempts using Apollo's automated sequences, as optimal results typically require 3-5 touches with varied messaging approaches

How do you effectively overcome CMO gatekeepers during cold calls?

Transforming gatekeepers from obstacles into strategic allies requires treating them as executive partners rather than barriers to overcome. CMO executive assistants hold significant influence in the C-suite, often managing complex multi-departmental communications and possessing deep insights into marketing priorities and strategic initiatives. The key is building genuine relationships through research-backed conversations — when you demonstrate specific knowledge about recent marketing campaigns or industry challenges, gatekeepers become more likely to advocate for you, essentially vouching for your credibility with the CMO.

• Research the executive assistant's name and role through LinkedIn before calling, then address them professionally and ask for their guidance: "I wanted to ask your boss, but since I have you on the phone, who do you think I should speak with?"
• Lead with marketing-specific value and social proof: "I'm calling about [specific challenge] that's impacting companies like [similar company]. Based on [CMO's] recent work on [specific initiative], I believe this could be relevant"
• Schedule strategic timing to reach CMOs directly — call before 8 AM or after 5 PM when gatekeepers may be off-duty, or follow up on Saturday mornings when executives often check emails
• Use multi-channel approaches through Apollo's platform: send an email with "I'll give you a ring tomorrow at 12:00 to discuss this further," then reference the email when calling to establish legitimate purpose

What discovery questions uncover CMO budget and decision-making authority?

Understanding CMO budget authority requires navigating complex multi-stakeholder dynamics, as technology decisions often involve CIO sign-off before marketing can proceed. According to McKinsey's 2023 research, while 80% of CEOs and 77% of CMOs believe marketing is underfunded, budgets have actually decreased from 9.1% to 7.7% of sales on average, creating tension between aspirations and reality. The most effective discovery approach uses process-mapping questions to reveal the entire decision framework — asking "What's your process for reaching a purchasing decision?" often uncovers all stakeholders, budget sources, and approval requirements in a single response.

• Start with process questions: "What's your process for evaluating new marketing solutions?" and "In addition to yourself, who else is facing these challenges?" to map the buying committee naturally
• Uncover budget directly with professional candor: "Do you have a budget allocated for this type of solution?" and "Where exactly will the money come from — is the budget owner a single person or entire department?"
• Focus on ROI expectations: "What kind of ROI are you expecting from solving this problem?" — high ROI expectations indicate strong buying intent and long-term commitment potential
• Identify authority dynamics between CMO and CIO: "Does IT need to sign off on marketing technology decisions?" reveals critical approval processes that could impact your sales strategy

How do you structure multi-touch phone sequences for CMO prospects?

CMO phone sequences require extended timelines and higher touch counts than typical prospects, with successful enterprise sequences comprising 10-18 steps over 30-60 days. Phone calls work best when strategically integrated into multi-channel sequences that leverage email, LinkedIn, and even physical mail — allowing you to reference previous touchpoints and avoid appearing as a stranger. The key is using Apollo's sequence builder to create value-first approaches that respect CMOs' preference for non-intrusive communication while maintaining professional persistence across channels.

• Design 30-60 day sequences with 10-18 touchpoints, spacing phone attempts 2-3 weeks apart to avoid being perceived as annoying while staying top of mind
• Integrate phone calls within multi-channel cadences: email first, LinkedIn message second, then call referencing both previous touches to demonstrate coordinated outreach
• Leverage warm introductions through mutual connections: "Your peer CMO Jane spoke highly of our work together" signals credibility and cuts through noise
• Time outreach strategically around planning periods, quarterly reviews, or new announcements that signal openness to exploring solutions
• Use Apollo's automation to leave voicemails that direct to emails: "I'm sending you an email in the next 5 minutes with a brief executive summary" creates immediate follow-through

What voicemail messaging approaches work best with marketing executives?

Marketing executives receive constant bombardment of sales outreach, often keeping phones on silent, making strategic voicemail approaches essential for breakthrough communication. Research from various sales effectiveness studies shows that voicemails paired with email outreach achieve significantly higher response rates than standalone emails, while personalized voicemails can dramatically boost engagement when crafted correctly. The sweet spot for CMO voicemails is 8-14 seconds — long enough to deliver value but short enough to respect their time constraints — focusing on specific insights about their industry challenges or recent company developments rather than product features.

• Craft ultra-concise 8-14 second voicemails that immediately demonstrate specific value relevant to their customer-centric responsibilities and current marketing initiatives
• Pair every voicemail with a follow-up email through Apollo, referencing the voice message to create cohesive multi-touch experiences that stand out from single-channel approaches
• Lead with research-backed insights: "I noticed your recent campaign around [specific initiative] and have an idea that helped [similar company] increase their conversion rates"
• Time voicemails for Tuesday through Thursday when executives are most receptive, avoiding Mondays and Fridays when they're catching up or wrapping up
• Plan for minimum three voicemail attempts with varied messaging, each offering different value propositions while maintaining consistency in professional tone