Boost Supplier Sales With Apollo’s Buyer Data

Transparency wins when cold calling pharmacists — research shows that acknowledging the sales nature of your call upfront significantly improves engagement. The most effective approach combines honesty about your intentions with respect for their time: "For complete transparency, this is a well-researched call about [specific pharmacy challenge]. I know I'm calling out of the blue — do you have two minutes to discuss how we're helping similar pharmacies with [specific benefit]?" This pattern interrupt works because pharmacists appreciate directness and efficiency in their fast-paced environment.
Tuesday through Thursday emerge as the golden window for reaching pharmacists, with significantly shorter wait times and more availability for meaningful conversations during these mid-week days. The sweet spot for connections falls between 10-11 AM, when pharmacists have settled into their daily rhythm but haven't yet hit the afternoon medication rush — this timing aligns with broader sales research showing that mid-morning calls achieve the highest connection rates across industries. Avoid Mondays entirely, as they're overwhelmed with weekend backlog and physician requests.
Evidence-based selling transforms skeptical pharmacists into engaged partners — healthcare professionals consistently report wanting more evidence-based medicine discussions with sales representatives. When facing objections about efficacy, safety, or pricing, lead with clinical trial data, real-world evidence, and peer success stories rather than marketing messages. The key is reframing objections as opportunities to demonstrate deep product knowledge and genuine concern for patient outcomes, positioning yourself as a trusted advisor who brings valuable clinical insights rather than just another vendor pushing products.
The 4-6 PM window on Tuesday through Thursday delivers the highest voicemail response rates from pharmacy decision makers, perfectly aligning with when their afternoon rush subsides and administrative tasks begin. Keep messages between 8-14 seconds — just enough time to reference something specific about their pharmacy or a recent industry development before directing them to your email for details. Most importantly, data reveals that leaving voicemails doubles your email reply rate, but never exceed two voicemails per prospect as response rates plummet after the third attempt.
Multi-channel sequences dramatically outperform single-channel approaches for pharmacist follow-up, with effective healthcare sales now requiring 8+ touchpoints across email, phone, and LinkedIn. The optimal 14-day sequence starts with voicemail plus email on day one, adds LinkedIn connection on day three, follows with value-driven content on day six, includes a second voicemail on day nine, and concludes with clear next steps by day fourteen. This approach works because switching channels makes each touchpoint feel fresh rather than pushy, while respecting the demanding schedules of pharmacy professionals.
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Can I filter buyer contacts by company or industry?
Yes, Apollo lets you segment buyer data by firmographics.
Are buyer phone numbers verified?
Absolutely — Apollo continuously verifies and enriches buyer data.
Can I export buyer contacts to my CRM or dialer?
Yes — export or integrate directly.
How fresh is buyer phone data?
Apollo updates buyer numbers in real time.