What's New in Apollo (Aug 2025)

Staying ahead in sales means constantly adapting. But too often, reps are slowed down by outdated processes, fragmented tools, and the sheer time it takes to find, reach, and convert the right prospects.

This quarter, Apollo introduced a set of improvements designed to remove those roadblocks and help teams move faster, with greater precision and less friction.

Sales teams know that building prospect lists can feel like busywork, with too much energy wasted on finding leads that never convert. Apollo’s latest prospecting enhancements fix that by introducing company lookalikes, website visitor tracking, and new search filters (including Company Keywords, NAICS + SIC codes (beta), and Market Segments (beta). 

Instead of manually filtering through bloated lists, reps can now zero in on high-fit accounts in minutes, and even automate research with custom AI filters that qualify leads against your exact criteria.

Even the best list isn’t enough if your emails never land. Deliverability challenges like burned-out domains, spam filters, and confusing setups have made outreach harder than ever.

Apollo helps solves this with in-platform domain and mailbox purchasing (currently in beta) and our #1 release of the quarter, Email Warmup, which automatically builds sender reputation so messages reach more inboxes. Add in AI-powered sequence writing and new real-time dashboards, and teams can launch campaigns faster while learning and improving in every send.

When it comes to calls, "dialing and hoping" is no longer sustainable. Reps need volume, but also compliance and context.

The new Parallel Dialer makes it possible to call multiple numbers at once, boosting connects without burning time. We’ve also built in location-based call recording rules to simplify compliance, AI-powered call summaries for seamless SDR-to-AE handoffs, and flexible meeting booking that eliminates scheduling headaches. All of it designed to make calls more effective, and far less painful.

Finally, we know automation only works if it matches the way your team sells. This quarter’s workflow upgrades give you new triggers, smarter routing, and tighter integrations directly inside Salesforce, Outlook, and Google Calendar. Whether it’s assigning leads instantly or working directly inside Salesforce with Apollo data at your fingertips, reps can now stay in flow without switching tabs or losing momentum.

Together, these updates reflect a simple goal: help teams spend less time wrestling with tools and more time having real conversations with the right buyers.

Want the full deep dive into Apollo’s Q3 2025 updates? Catch our quarterly "What's New in Apollo" webinar replay.