Find and engage high-potential accounts

Overview

Most sales teams manually hunt for good-fit companies, or worse — they search at random.

This Sales Play automatically finds lookalike companies based on your best customers and adds them to a list. Use this to prioritize outreach to high-potential accounts on a recurring basis.

Using this Sales Play, Apollo will:

• Identify companies that resemble your most successful customers (lookalikes)
• Add those companies to a dedicated list for outreach
• Run automatically each week
• Give options to filter by industry, country, or other criteria for more precise targeting
• Enable AI-powered insights for personalizing outreach and researching accounts

Before you start:

Think about which customers have been your best fits, and come up with a list of 3-5 companies. These are deals that closed smoothly, the accounts that saw quick value, or the companies that match your ideal profile.

Then gather any other relevant information on your ICP you might want to add as a filter — things like company size, location, industry, AI research fields.

How to launch this Sales Play

Open this Play in Apollo.

Once set up, the Play will continuously find companies similar to your winners and queue them up for your team to engage.

Optional:

You can also continue to build out the Play to add steps, like researching with AI and adding contacts to a sequence to further automate the engagement process.

(Don’t have an Apollo account yet? Click here to sign up free!)