Humanize Outreach
Humanize outreach by making SDRs familiar to their prospects through the ads delivered to prospects' social media feed.
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Influ2
Supercadence, powered by Influ2, allows salespeople to integrate advertising into sales sequences, adding an unconventional communication channel to their outreach.
Supercadence makes ads a powerful part of your sales strategy by integrating them directly into outreach sequences. The platform helps sales reps cut through the noise and speak to prospects directly through ads. SDRs can easily push ads to contacts in active sequences and receive real-time engagement alerts. Precise targeting and contact-level intent insights help reps double conversion rates, turning ads into the sales conversation channel.
"Being able to run targeted ads to specific people is just such a powerful tool. Supercadence made it easy to focus on the people actually engaging with our content. It was no longer a guessing game — we knew exactly who to reach out to and how to approach them."
Brad Blayden
SDR Manager at BetterComp
Apollo.io and Supercadence
The Supercadence integration with Apollo enables seamless synchronization of personalized ads with sales sequences:
- Automatic Sync: Regularly updates contacts from Apollo sequences to ensure ads reach the same dynamic audience targeted by the sales team.
- Effortless SDR Alignment: Automatically shows prospects ads featuring their dedicated SDR, fostering warmer interactions without manual effort.
- Engagement Alerts: Notifies SDRs in Apollo when prospects engage with ads or exceed 15 impressions, helping prioritize the most ready leads.
Use Cases
Get contact-level intent for each target prospect
Every time one of your prospects clicks on your ad, we will notify you. Use these insights to determine what resonates with each prospect and craft relevant follow-ups.
Boost Conversion Rates and Meetings Booked
Prospects who see ads are twice as likely to convert compared to those from cold accounts. Prospects who see ads are twice as likely to convert compared to those from cold accounts.