- General consultation or needs assessment
- Apollo workspace audit
- Strategic roadmap recommendations
- General setup and onboarding support
- Workspace setup and optimization
- CRM & tech stack integrations (Salesforce, HubSpot, etc.)
- Deliverability & compliance setup
- Data management & enrichment
- General data & targeting support
- ICP development and list building
- Data enrichment and cleanup
- Lead scoring & prioritization
- Audience segmentation and targeting strategy
- General messaging & engagement support
- Sequence optimization & copy strategy
- Personalization and targeting
- ABM and multi-channel campaign execution
- SDR / BDR as a Service
- General automation & scaling support
- Workflow automation (tasks, triggers, rules)
- Integration of automation tools
- RevOps and process consulting
- Ongoing optimization & scaling strategies
- General analytics & reporting support
- Dashboard setup and data visualization
- Campaign performance measurement
- Attribution and conversion tracking
- Pipeline and revenue analytics
- Sales & outbound best practices training
- Change management and rollout support
- 11-50 employees
- 51-200 employees
- 201-500 Employees
- 501-1000 Employees
- 1001+ Employees
- North America
- Europe
- APAC
- LATAM
- English
- SaaS / Software
- Professional Services
- Financial Services
- Technology Hardware
- Nonprofit / Public Sector
- Salesforce
- Hubspot
- Pipedrive
- Zoho
- $5,000-$15,000 per month
- >$15,000 per month
- One-time setup
- Ongoing monthly retainer
- Project-based engagement
- Full-service GTM management
Orchestra is a certified Apollo.io partner
Apollo hired us to build the methodology they bring to the market. We built:
- The framework their customer success teams teach
- The training program their GTM engineers certify on
- The architecture their product team builds toward.
We train the other Apollo agencies, advise Apollo's own outbound teams, and helped define what next-generation go-to-market looks like across the organization.
That influence spans methodology, product, training, and go-to-market strategy — the framework Apollo now advocates to customers, teaches to partners, and ships in their platform.
"You'd be hard-pressed to find someone who understands both where outbound is going in 2026 and how to take advantage of the AI-native tools that are emerging to actually get there." — VP of GTM Engineering, Apollo.io
Services
We meet companies where they are and build toward where they need to go:
- GTM Strategy & Fractional CGTMO — Strategic leadership and system design for companies with internal teams that need architecture, not just advice.
- End-to-End Outsourced GTM — Full go-to-market execution from strategy through booked appointments. We run it.
- HITL Transformation Consulting — Redesigning existing teams for AI-native workflows, so your people become strategic operators instead of manual executors.
Methodology
We rebuilt go-to-market from first principles for the AI-native world. Our methodology covers the full GTM lifecycle — from building your complete addressable market, to scoring and prioritizing accounts by real signals, to generating messaging that reflects actual research on every recipient, to putting humans back in the loop where judgment matters most. Leadership sets the strategy. The system executes it. Nothing gets lost in translation.
Check us out at Orchestragtm.com
"Tony & Ten Talents are some of the most strategic and diligent high-scale lead generation experts I have ever worked with. They will blow your mind with their deep-lev el of knowledge in how to get creative and generate leads!"